CCID Consulting: In the First Half of 2007, OPPO Ranked Among the Top 3 in Pure Audio MP3 Market for the First Time

CCID Consulting: In the First Half of 2007, OPPO Ranked Among the Top 3 in Pure Audio MP3 Market for the First Time

BEIJING, Aug. 20 /Xinhua-PRNewswire/ --In July of this year, statistics released by CCID Consulting Corporation (CCID Consulting, stock code: HK8235), China's first management consulting, market research and IT outsourcing services provider to be listed in Hong Kong, shows that in the first half of 2007, China's pure audio MP3 player market declined sharply compared to the previous year.

With portable displayers becoming more and more varied, along with various demands by consumers, displayers with basic functions can no longer meet the demands of consumers. Many vendors have started to eye the visual MP3 player and PMP displayer sector. Currently, the pure audio MP3 player market is saturated with brand names. Most of MP3 players are produced by the veteran international MP3 player manufacturers such as Apple, Samsung and Sony, etc. However, CCID Consulting's latest Market Research Report on the Pure Audio MP3 player Market in China from January 2007 to June 2007 shows that in the first half of 2007, OPPO surpassed Aigo and became the third largest brand in the pure audio MP3 market with its market share reaching 8.3%. Even so, foreign brands, led by Samsung, still dominated the market in sector of pure audio MP3.

Fig. 1 Brand Competition Pattern of Pure Audio MPS Market in China, January-June 2007

http://www.ccidconsulting.com/upload_fr/07082001.jpg

Source: CCID Consulting, July 2007

About CCID Consulting

CCID Consulting Co., Ltd. (also known as CCID Consulting), the first Chinese consulting firm listed in the Growth Enterprise Market of the Stock Exchange (GEM) of Hong Kong (stock code: HK08235), is a direct affiliate of the China Center for Information Industry Development (hereinafter known as CCID Group). Headquartered in Beijing, CCID Consulting has so far set up branch offices in Shanghai, Guangzhou, Shenzhen and Harbin, with over 300 professional consultants and industry experts. The Company's business scope has covered over 200 large- and medium-sized cities in China. Apart from home market development, CCID Consulting is establishing international cooperation links across the United States, the Asia-Pacific region and Europe, by setting up agents in the U.S., Japan, South Korea, Australia, Singapore, Italy and Russia, with the aim of going global.

Based on four major competitive areas of powerful data channels, industrial resources, intense knowledge and deep understanding of information technology, CCID Consulting provides customers with consulting, research and IT outsourcing services covering strategy planning, IT application, marketing strategy, human resources and information technology outsourcing. Our customers range from industrial users in IT, telecommunications, energy, finance, automobile, to government departments at all levels and diversified industrial parks.

CCID Consulting is committed to becoming the No. 1 brand for strategy consulting, the No. 1 consultant for enterprise management and the No. 1 expert in market research. For more information, please visit our website at http://en.ccidconsulting.com/ .

For more information, please contact:

Jia Fan
Coordinating Manager
CCID Consulting Co., Ltd
Tel: +86-10-8855-9012
Email: fanjia@ccidconsulting.com

http://en.ccidconsulting.com

Source: CCID Consulting Co., Ltd.

CONTACT: Jia Fan, Coordinating Manager of CCID Consulting Co., Ltd., +86-
10-8855-9012, or fanjia@ccidconsulting.com

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