Aardman Animations Partners with ROO for Wallace and Gromit Website Re-launch

Aardman Animations Partners with ROO for Wallace and Gromit Website Re-launch

LONDON, August 22/PRNewswire-FirstCall/ --

ROO Group (OTC Bulletin Board: RGRP), a global leader in online video
solutions for content providers, advertisers and websites, has collaborated
with Aardman Animations to re-launch the Wallace and Gromit website
(www.wallaceandgromit.com) with advanced video functionality. This is the
first time that video footage of the British animation series has been made
openly available online.

The new website will house a mini player on the homepage, which will link
through to a main portal player with full-screen viewing capabilities. A
significant collection of Wallace and Gromit content will be on offer,
including a series of short films and clips from their classic animations.

Moving forward, the site will also be used to showcase future Wallace and
Gromit material to its fan base.

The content will be free and funded through video advertising.
Advertisers will be able to purchase pre-roll video and banner ad formats
directly from ROO, which will run across the mini player and main video
portal. It is hoped that the site will attract advertisers with broad family
appeal.

The video player will be powered by the ROO Video Exchange platform,
delivering full backend hosting, uploading and streaming of video assets,
while allowing Aardman Animations to self-manage its video content strategy.

Tony Martin, senior vice president ROO Europe, comments: "It is great to
see a British filmmaker so keen to open up its content to online viewers, and
demand for advertising is expected to be high. ROO will be managing
advertising sales on behalf of Aardman Animations, so that they can focus on
what's important to them -- content."

Paul Deane, head of online at Aardman Animations, adds: "The ROO player
and ROO's experience in selling the associated advertising lets us run our
own Wallace & Gromit channel for fans to watch anytime. We're really excited
about it and think fans of Wallace & Gromit will love it too."

Notes to Editors

ROO press contacts:
Wendy McAuliffe / Lloyd Gofton
Liberate Media
Tel: +44-07900-886791
Email: wendy@liberatemedia.com / lloyd@liberatemedia.com

About ROO

ROO Group Inc. (OTC Bulletin Board: RGRP) through its 100% subsidiary ROO
Media Corporation, is a global service provider enabling businesses to
leverage their digital media assets and provide an enhanced user experience.
The company's proprietary platform, the ROO Video Exchange, simultaneously
services multiple video channels, audience segments and advertisers and, as
such, has become a leading platform in content aggregation, distribution and
targeted advertising. ROO's unique ability to offer a "many-to-many" service
has helped secure its position as the service provider of choice for
companies seeking effective strategies for monetising digital media assets.
The company has offices in the United States, United Kingdom and Australia.
For additional information, please visit the company's website at
www.roo.com.

About Aardman

Aardman, based in Bristol (UK), co-founded and run by Peter Lord and
David Sproxton, is a world leader in animation. It produces feature films,
television series, television commercials, web and mobile content for both
the domestic and international market. The studio has won over 400
international awards including 4 Oscars(R).

Aardman's multi-award winning productions are novel, entertaining,
brilliantly characterised and full of charm that reflects the unique talent,
energy and personal commitment of the very special people who make up the
Aardman team. The studio's work is often imitated and yet the company
continues to lead the field producing a rare brand of visually stunning and
amusing independent and commercials productions.

Web site: http://www.roo.com

http://www.wallaceandgromit.com

Source: ROO Group

Wendy McAuliffe, or Lloyd Gofton, Liberate Media, +44-07900-886791, wendy@liberatemedia.com, or lloyd@liberatemedia.com, both for ROO Group Inc.

-------
Profile: intent