WXYZ-TV/Channel 7 Is 'On Your Side' with Healthy Living for Kids; Free Immunizations for Children on Sunday, August 26 at Charles H. Wright Museum of African American History

WXYZ-TV/Channel 7 Is 'On Your Side' with Healthy Living for Kids; Free Immunizations for Children on Sunday, August 26 at Charles H. Wright Museum of African American History

SOUTHFIELD, Mich., Aug. 21 /PRNewswire/ -- WXYZ- TV/Channel 7, Detroit Department of Health and Wellness Promotion, Henry Ford Health System: Department of Pediatrics and Gardener White Furniture will give thousands of Detroit metro area children a "boost" at the 30th annual "HEALTHY LIVING FOR KIDS" program. This year the program will be held Sunday, August 26, 2007 from 10 a.m. to 5 p.m. at the Charles H. Wright Museum of African American History. Since its inception in 1977, "Healthy Living for Kids" has provided free immunizations to over 50,000 young people.

Eligible children three months and older will be given free immunizations against polio, rubella, measles, mumps, tetanus, varicella (chicken pox), diphtheria, pertussis (whooping cough), HPV (Human Papillomavirus), Hepatitis B and Hib (Haemophilus influenza type B). New this is year is the HPV (Human Papillomavirus) vaccine to prevent cervical cancer. Registered nurses from the Detroit Department of Health and Wellness Promotion will administer the shots with the assistance of over 150 volunteers from the Health Department and WXYZ-TV/Channel 7.

This year inside the popular "Children's Village," a variety of health services, community outreach organizations and entertainment will be offered. The first 200 children present will receive a bicycle helmet on behalf of the Wayne County Sheriff's Department. Also on site will be State Farm Insurance, where kids will be able to practice 911 phone calls to be well prepared in case of an emergency. In addition, parents will be able to obtain Child ID kits from AAA of Michigan as well as receive pertinent information from Children's Hospital.

Additional services provided include free lead poison testing, signups for the WIC (Women, Infant and Children's) feeding program and enrollment for a wide variety of youth mentoring programs.

WXYZ-TV/Channel 7 Action News on-air personalities will be present to sign autographs and greet the children and their families. Helium balloons and "KidZone" magazines will be provided to all "Healthy Living" participants courtesy of WXYZ-TV/ Channel 7 along with a host of other giveaways including, back-to-school shopping coupons, books, sun visors, coloring books, cookies, book bags, toothbrushes and much more! WJLB-FM will provide entertainment with live radio remotes, a personality appearance, and giveaways. Chicken wings and free pizza will be provided by Pizza Hut and Little Caesars. The Kroger Co. will provide bottled water and Pars Ice Cream Company will distribute ice cream.

"Healthy Living For Kids" is a signature community service event for WXYZ- TV/Channel 7 and is a key initiative of the station's '7 On Your Side' brand. Grace Gilchrist, WXYZ-TV Vice President and General Manager, said, " 'Healthy Living For Kids' is a shining example of how community service projects can make a real difference in the lives of metro Detroit families."

The Charles H. Wright Museum of African American History is located in the heart of Detroit's Cultural Center, at 315 East Warren Avenue. Free parking is available courtesy of Detroit Institute of Arts. Information regarding the immunization fair and specifics on immunizations is available through the Healthy Living For Kids Hotline, 1-888-630-1694 or online at www.wxyz.com.

The E.W. Scripps Company (NYSE:SSP) is a diverse and growing media enterprise with interests in national cable networks, newspaper publishing, broadcast television stations, electronic commerce, interactive media, and licensing and syndication.

The company's portfolio of media properties includes: Scripps Networks, with such brands as HGTV, Food Network, DIY Network, Fine Living, Great American Country and HGTVPro; daily and community newspapers in 17 markets and the Washington-based Scripps Media Center, home to the Scripps Howard News Service; 10 broadcast TV stations, including six ABC-affiliated stations, three NBC affiliates and one independent; Scripps Interactive Media, including a leading online search and comparison shopping services, Shopzilla and uSwitch; and United Media, a leading worldwide licensing and syndication company that is the home of PEANUTS, DILBERT and approximately 150 other features and comics.

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Source: WXYZ-TV

CONTACT: Christina Hardy of WXYZ-TV, +1-248-827-9302

Web site:

http://www.wxyz.com/

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