swissinfo Videos now on YouTube

swissinfo Videos now on YouTube

BERN, Switzerland, July 18/PRNewswire/ -- swissinfo/Swiss Radio International (SRI) is starting its own channel on
YouTube, the world's most popular online video portal. The channel can be
accessed at http://www.youtube.com/swissinfovideos. Starting today, it
enables the international voice of SRG SSR idee suisse to make its own
content available internationally via YouTube, thereby expanding its online
video offering.

More and more people are searching the internet for specific film
footage. In response to this demand, swissinfo/SRI has launched its own
channel featuring selected videos about Switzerland and the Swiss. YouTube
surfers can view, rate and comment on these videos and recommend them to
their friends. They can even upload their own video responses and chat to
other viewers about what they have seen.

New content every week

The video features produced by swissinfo journalists can be
accessed from around the world at http://www.youtube.com/swissinfovideos.
They are mainly original reports and background information on Swiss society,
environment, arts, education, research and tourism. The English-language
selection will be updated weekly, and there are plans continuously to expand
the swissinfo/SRI offering in other languages, too.

swissinfo/Swiss Radio International (SRI) is one of the
enterprise units of SRG SSR idee suisse, Switzerland's public-service radio
and television broadcaster. Its remit is to inform Swiss people abroad of
what is going on at home, and to raise awareness about Switzerland beyond its
borders. In doing so, swissinfo/SRI operates a news and information platform
in nine languages at http://www.swissinfo.org/.

YouTube, founded in February 2005, is the leader in online
video, and the premier destination to watch and share original videos
worldwide through a web experience. YouTube allows people to easily upload
and share video clips on www.YouTube.com and across the internet through
websites, mobile devices, blogs, and e-mail. YouTube has struck numerous
partnerships with content providers such as CBS, BBC, Universal Music Group,
Sony Music Group, and swissinfo/SRI.

Contact:

Peter Schibli
Project Manager
Tel: +41-31-350-95-66
E-Mail: peter.schibli@swissinfo.ch

Source: swissinfo/Swiss Radio International (SRI)

Contact: Peter Schibli, Project Manager, Tel: +41-31-350-95-66, E-Mail: peter.schibli@swissinfo.ch

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