Liberator Medical Holdings, Inc. Selects Respond2Communications for National Direct Response Television Media Planning and Buying

Liberator Medical Holdings, Inc. Selects Respond2Communications for National Direct Response Television Media Planning and Buying

STUART, Fla., July 24 /PRNewswire-FirstCall/ -- Liberator Medical Holdings, Inc. (BULLETIN BOARD: LBMH.OB) has selected Respond2Communications of Portland, Oregon and its media planning and buying division CMedia to help with national direct response television for Liberator Medical Supply, Inc., a subsidiary of Liberator Medical Holdings.

Respond2Communications employs 160 people and is the largest privately held DRTV agency in the United States. The Company offers extensive experience in all forms of direct response advertising including short form, long form and infomercials. It has an impressive client base including Proctor and Gamble, Philips, Vonage, AOL, Netscape, Chase, Nautilus Corp. and Blockbuster. The CMedia Division's 2007 billings are in excess of $300 million.

Michele Cardinal, President of Respond2Communications, stated, "We are very pleased to be a part of Liberator Medical's growing business. As the medical supply industry continues to grow and expand, we are confident that our direct response expertise will be a major contributor towards Liberators ongoing success."

Mark Libratore, President and Chief Executive Officer of Liberator Medical Holdings Inc., stated, "This is the beginning of our new national TV advertising effort to promote the sales of our multiple product lines targeting Medicare age consumers. After an extensive search we selected Respond2Communications because of their educated background in representing Fortune 500 medical companies."

About Liberator Medical Holdings, Inc.

Liberator Medical Holdings, Inc.'s subsidiary, Liberator Medical Supply, Inc. established the Liberator brand as a leading national direct-to-consumer provider of quality medical supplies to Medicare-eligible seniors. An Exemplary Provider Accredited by The Compliance Team, its unique combination of marketing, industry expertise and customer service has demonstrated success over a broad spectrum of chronic conditions. Liberator is recognized for offering a simple, reliable way to purchase medical supplies needed on a regular, ongoing, repeat-order basis, with the convenience of direct billing to Medicare and private insurance. Approximately 75% of its revenue comes from supplying products to meet the rapidly growing requirements of general medical supplies, personal mobility aids, diabetes, urological, ostomy and mastectomy patients. Liberator communicates with patients and their doctors on a regular basis regarding prescriptions and supplies. Customers may purchase by phone, mail or internet, with repeat orders confirmed with the customer and shipped when needed.

Safe Harbor Statement

Certain statements in this press release that are not historical, but are forward-looking, and are subject to known and unknown risks and uncertainties which may cause the Company's actual results in future periods to be materially different from any future performance that may be suggested in this press release. Such risks and uncertainties may include, but are not limited to, the Company's need to raise equity capital and its ability to obtain equity financing on acceptable terms, if at all, regulatory limitations on the medical industry in general, working capital constraints, fluctuations in customer demand and commitments, fluctuation in quarterly results, introduction of new services, commercial acceptance and viability of new services, pricing and competition, reliance upon subcontractors, the timing of new technology and product introductions, and the risk of early obsolescence. Further, Liberator Holdings is a development stage company that operates in an industry sector where securities values are highly volatile and may be influenced by economic and other factors beyond the Company's control, such as announcements and product development by competing product and competing service providers.

Source: Liberator Medical Holdings, Inc.

CONTACT: Mark Libratore, President and Chief Executive Officer of
Liberator Medical Holdings, Inc., +1-772-287-2414,
investors@liberatormedical.com

Web site:

http://www.liberatormedical.com/

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