Soca King Machel Montano Celebrates 25 Years in the Music Industry With BET J 'Island Lime' Special, SOCA IN THE CITY On June 9 at 1:00 p.m. ET/PT

Soca King Machel Montano Celebrates 25 Years in the Music Industry With BET J 'Island Lime' Special, SOCA IN THE CITY On June 9 at 1:00 p.m. ET/PT

WASHINGTON, June 6 /PRNewswire/ -- BET J turns up the heat on "Island Lime" Saturdays with the highly-anticipated network premiere of SOCA IN THE CITY starring soca king Machel Montano on Saturday, June 9 at 1:00 p.m. ET/PT. The one-hour Caribbean music special will showcase Montano's electric performance at New York City's famed Madison Square Garden, and a special appearance by the charismatic, award-winning Trinidadian "masman" Peter Minshall; as well as behind-the-scenes footage of a special autograph signing at J & R Music and Computer World.

The SOCA IN THE CITY music special will air in rotation during BET J's unmatched "Island Lime" Saturdays which features a stellar lineup of Caribbean programming highlighting the best in West Indian music and culture. From carnival and festival highlights to the hottest music videos and lifestyle shows, BET J is the number one channel for multicultural programming! Viewers gain VIP access to some of the world's breathtaking and exotic locales while enjoying the latest in Caribbean entertainment.

The one-hour music special is one component of an overall partnership with Trinidad and Tobago's Ministry of Tourism. The partnership is a comprehensive multi-media platform which includes both on-air and online content of Trinidad and Tobago festivals and events, and promotional spots that not only showcase what Trinidad and Tobago has to offer, but also educates viewers about the "twin islands" unique and diverse culture.

"BET J's 'Island Lime' Saturdays continues to increase audiences not only from the Caribbean region, but also from Caribbean populations in major US cities," stated Cybelle Brown, Vice President of Sales and Business Development of BET Digital Networks/BET Event Productions. "This extraordinary television special will be enjoyed by Caribbean people living in the Caribbean, New York, Washington DC, Atlanta, Los Angeles, Miami and many other US regions, and through this partnership, BET J continues to provide an incomparable diverse programming lineup that appeals to all races, cultures and ethnicities, as well as educate viewers about the unique cultural experiences of the Caribbean."

The following is a complete schedule of airdates/times for SOCA IN THE CITY:

-- BET J: Saturday, June 9 at 1:00 p.m. and 7:00 p.m.; Saturday, June 30
at 1:00 p.m. and 7:00 p.m.; Saturday, July 14 at 1:00 p.m. and 7:00
p.m.; and Saturday, July 28 at 1:00 p.m. and 7:00 p.m.
-- BET: Wednesday, July 11 at 2:00 a.m. and Wednesday, August 1 at 2:00
a.m.

ABOUT BET J

BET J, a subsidiary of Viacom, Inc. (NYSE:VIA)(NYSE:and)(NYSE:VIA.B), is a sophisticated digital network infused with innovative and original programming featuring a unique mix of music, culture and style embracing the Black experience. It is the premier destination for a multicultural audience delivering music from all genres along with movies, riveting talk, concerts and in-depth interview shows. BET J keeps viewers talking with exciting original programs such as: MY TWO CENTS, REAL LIFE DIVAS, THE BEST SHORTS and SOUL SESSIONS, and is currently viewed in over 26 million households and growing.

EDITOR'S NOTE: A video clip of BET J's SOCA IN THE CITY is available for
viewing and/or download for media coverage purposes only at website,
www.bet.com/pr

Source: BET J

CONTACT: Lyntina Townsend, +1-202-608-2745, lyntina.townsend@bet.net, or
Bevan Springer, +1-201-861-2056, bevanspringer@nj.rr.com, both of BET

Web site:

http://www.bet.com/
http://www.bet.com/pr

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