PURPOSE(R) Skincare Announces Partnership With Actress Rebecca Herbst and Sponsorship of the 34th Annual Daytime Entertainment Emmy(R) Awards

PURPOSE(R) Skincare Announces Partnership With Actress Rebecca Herbst and Sponsorship of the 34th Annual Daytime Entertainment Emmy(R) Awards

SKILLMAN, N.J., June 12 /PRNewswire/ -- PURPOSE(R) announces its partnership with Daytime Emmy(R) Award nominee and long-time PURPOSE(R) user, Rebecca Herbst, for a campaign surrounding the dermatologist recommended skincare products. In addition to its partnership with Ms. Herbst, PURPOSE(R) has also signed on to be an official sponsor of the 34th Annual Daytime Entertainment Emmy(R) Awards to be held on June 15, 2007 in Hollywood.

"I have always had severely dry skin, and suffer from eczema due to allergies," said Rebecca Herbst. "I've been using PURPOSE(R) Gentle Wash and Moisturizer consistently since my dermatologist recommended it when I was fifteen and it really has helped to keep my skin looking healthy and balanced. And now that I am taking anti-aging precautions, I continue to use them; they are gentle enough to use when I get the occasional microdermabrasion treatment. I'm excited about this partnership because it gives me the chance to share my personal skin care journey with my fans, and let them know that healthy-looking skin can be easily achieved."

Ms. Herbst has appeared on "General Hospital" since 1997 and is nominated this year for Outstanding Supporting Actress in a Drama Series for the 34th Annual Daytime Entertainment Emmy(R) Awards. In conjunction with the partnership with Ms. Herbst, PURPOSE(R) has signed on to be the official sponsor of the 34th Annual Daytime Entertainment Emmy(R) Awards. At The Awards rehearsals, PURPOSE(R) will be providing the presenters and nominated actors and actresses with the PURPOSE(R) product line, and a consultation and treatment from a dermatologist in either Los Angeles or New York.

"Actors and actresses work hard, every day, to bring their fans the best in entertainment," commented Alyson Wess, PURPOSE(R) Group Product Director. "We recognize that these stars have to wear heavy make-up day in and day out which can wreak havoc on their skin. At PURPOSE(R) we are committed to providing solutions that keep all skin types looking and feeling healthy, regardless of the external factors that can take a toll, from makeup to more common concerns like dermatological procedures and exposure to everyday environmental elements."

In preparation for the Daytime Emmy(R) Awards, the PURPOSE(R) website will feature Rebecca's blog chronicling how she is preparing for her red carpet walk at the awards, including the inside scoop on her dress search, what her beauty regime is leading up to the event, and how she calms her nerves before the big day. Fans can log onto www.purposeskincare.com starting June 7.

For more information about the partnership with Ms. Herbst or the sponsorship of the 34th Annual Daytime Entertainment Emmy(R) Awards, please contact Rpr Marketing Communications at 212-317-1462.

About PURPOSE(R)

PURPOSE(R), part of the Johnson & Johnson Consumer Products Companies' portfolio of skincare products, is the skincare line developed with dermatologists specifically to cleanse, moisturize, and help nourish even sensitive skin. PURPOSE(R) products are dermatologist recommended, oil-free, hypoallergenic, fragrance-free and non-comedogenic -- so they won't clog pores.

The PURPOSE(R) brand has long been trusted and respected for developing quality skin care products. Since its initial development as an adjunct2 to prescription skincare therapies such as topical Retinoids thirty years ago and most recently clinical procedures, the PURPOSE(R) product portfolio has been dedicated to the skincare needs of people with sensitive skin. Visit www.purposeskincare.com for more information.

Source: PURPOSE

CONTACT: Erin Wolf, erin.wolf@rprny.com or, Katy Elgie,
katy.elgie@rprny.com, both of Rpr Marketing Communications, +1-212-317-1462

Web site:

http://www.purposeskincare.com/

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