Pringles Pops Off the 'Win a Day with an AMERICAN IDOL Finalist' Contest

Pringles Pops Off the 'Win a Day with an AMERICAN IDOL Finalist' Contest

Innovative Off-Air Sponsorship with AMERICAN IDOL Provides the Ultimate in Family Fun Entertainment with Nationwide In/Out Promotion

CINCINNATI, June 12, 2007 /PRNewswire/ -- What would you do if you could spend a day with your favorite Idol? Would you go to the hair salon? Go on a shopping spree? Challenge each other to a beat boxing competition? Well now's your chance to find out. One lucky AMERICAN IDOL fan will have the opportunity to live out their dream and spend a day with one of this year's Top 10 finalists through the "Pringles Win a Day with an AMERICAN IDOL Finalist" contest. The competition is part of a year-long off-air partnership for Procter & Gamble's (NYSE:PG) Pringles(R) brand with FremantleMedia, co- producer and licensor of AMERICAN IDOL, in conjunction with show creator, 19 Entertainment.

"The 'Pringles Win a Day with an AMERICAN IDOL Finalist' contest is a one of a kind opportunity, that lets us give back to all the loyal AMERICAN IDOL and Pringles fans," said Paul Tepfenhart, Pringles brand manager. "It gives Pringles great pleasure to see one of our customers enjoy the experience of a lifetime by spending the day with an Idol, particularly with enthusiasm for the show at record levels this year."

To enter the "Pringles Win a Day with an AMERICAN IDOL Finalist" contest, consumers can log on to Pringles.com and submit an essay of no more than 100 words telling Pringles how they would spend a day with one of the top 10 AMERICAN IDOL finalists from 2007. The contest begins on 6/1/07.

-- The grand-prize winner will spend a day with one of the top 10 AMERICAN
IDOL finalists
-- Entries must be received between June 1, 2007 - September 14, 2007
-- Pringles limited-edition American Idol cans (Original, BBQ, Cheese and
Sour Cream & Onion) are currently available in-store to support the
contest

"Over the last couple of months, AMERICAN IDOL fans have really gotten a chance to connect with their favorite contestants," added Michele Welch, Director of Integrated Marketing, for FremantleMedia in North America. "Now with the help of Pringles they can live out their dreams and spend a day with a season six finalist."

The "Pringles Win a Day with an AMERICAN IDOL Finalist" contest follows another successful Pringles initiative - Jingles for Pringles (http://www.jinglesforpringles.com/), a nationwide search for unique expressions about Pringles where consumers submitted videos of themselves singing about their passion for Pringles. The winner received a VIP ticket package to the AMERICAN IDOL finale with a prime view of the show, which saw Jordin Sparks crowned America's sixth Idol.

No Purchase Necessary. For additional information about Pringles, contest entry details and the Official Rules, log on to http://www.pringles.com/.

About Procter & Gamble [NYSE: PG]

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com/ for the latest news and in-depth information about P&G and its brands.

About FremantleMedia Enterprises:

FremantleMedia Enterprises (FME) is the commercial arm of FremantleMedia and comprises of Fremantle International Distribution (FID), FremantleMedia Licensing Worldwide (FLW) and Fremantle Home Entertainment (FHE).

FID has a network of international sales offices and licenses over 19,000 hours of programmes to 150 countries worldwide. FID's programming comes from in-house UK producer, talkbackTHAMES and from an increasing number of independent producers in the UK and internationally. Recent international successes include US ratings-toppers The Apprentice: Donald Trump and The Apprentice: Martha Stewart, hugely successful fashion reality series, Project Runway starring Heidi Klum, exquisite Brook Lapping production Catherine the Great and the music event special, Britney Spears: In the Zone.

FLW is the licensing division of FremantleMedia and exploits the company's many strong brands including the award winning international format, Idols and the cult children's classics, Rainbow and DangerMouse, across multiple off- screen platforms including merchandising campaigns, interactive and wireless support and music publishing. FHE is the home entertainment arm of FremantleMedia.

FremantleMedia is one of the largest international creators and producers of programme brands in the world, with leading prime time entertainment, drama, serial drama and factual entertainment programming produced in over 25 territories. International drama programmes include Germany's top rated serial drama, Gute Zeiten, Schlechte Zeiten (Good Times Bad Times), the UK's most successful police drama, The Bill, and Australia's top serial drama, Neighbours. The company's entertainment and factual entertainment hits range from the award winning international format, Idols, broadcast as the prime time show, American Idol, on FOX in the US, to the grime-busting format, How Clean is Your House? and factual entertainment series starring celebrity chef, Jamie Oliver, Jamie's Kitchen, as well as long-running gameshows like The Price Is Right. FremantleMedia is the production business of the RTL Group, Europe's largest television and radio broadcast company. http://www.fremantlemedia.com/

About American Idol:

Twenty-two-time Emmy-nominated AMERICAN IDOL is created and executive- produced by Simon Fuller, founder of 19 Entertainment; and executive-produced by Cecile Frot-Coutaz, CEO, FremantleMedia North America, Inc.; Nigel Lythgoe, President, 19 Television; and Ken Warwick, Executive Producer, FremantleMedia North America, Inc.

About 19 Entertainment:

19 Entertainment, Ltd., a wholly-owned subsidiary of CKX, Inc. (NASDAQ:CKXE), was founded by Simon Fuller 21 years ago and acquired by CKX in March 2005. The company is recognized as a leading creator, provider and promoter of globally successful, music-based entertainment, or "Entertainment Brands."

Simon Fuller, who serves as Chief Executive Officer of 19 Entertainment, is the creator of AMERICAN IDOL in the United States, "Pop Idol" in the UK, as well as versions of the IDOL format in more than 30 countries around the world. Fuller is also the co-creator of SO YOU THINK YOU CAN DANCE, which aired in the U.S. on FOX during summer 2005 and was the top-rated television show in its time slot.

Fuller has made music history in the UK and the U.S.A., producing a stream of No. 1 hits and managing multi-platinum-selling acts. Fuller recently became the world's most successful manager - breaking a record set by the Beatles' manager Brian Epstein in the 1960s - when three of his artists occupied the No. 1, No. 2 and No. 3 positions on the U.S. single chart as well as the No. 1 position on the album chart.

19 Entertainment has been involved in the creation of 109 No. 1 singles and 87 No. 1 albums in the UK alone, with an impressive tally of 296 Top-40 albums and 465 Top-40 singles.

First Call Analyst:
FCMN Contact:

Source: Procter & Gamble

CONTACT: Corrie Tin of Manning Selvage & Lee, +1-212-468-3642,
corrie.tin@mslpr.com, for Procter & Gamble; or Jen Becker of P&G,
+1-513-634-0054, becker.jl@pg.com

Web site:

http://www.pg.com/
http://www.jinglesforpringles.com/
http://www.pringles.com/
http://www.fremantlemedia.com/

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