Outdoor Channel(TM) and PRADCO Outdoor Brands Announce Expanded Programming & Advertising Partnership

Outdoor Channel(TM) and PRADCO Outdoor Brands Announce Expanded Programming & Advertising Partnership

New Deal Boosts On-Air Titles; Enhances Outdoor Channel - PRADCO Relationship

TEMECULA, Calif., June 11 /PRNewswire/ -- Outdoor Channel, America's leader in outdoor TV, announced today an affinity agreement with Commonwealth Productions, the television subsidiary of the country's largest supplier of outdoor equipment, PRADCO Outdoor Brands. Per the agreement, PRADCO plans to expand programming and advertising with Outdoor Channel beginning July 2007 through 2008.

"Expanding our relationship with PRADCO elevates the network's awareness among outdoor enthusiasts and furthers our commitment to providing viewers with the original and entertaining programming they've come to expect on Outdoor Channel," said Outdoor Channel Chief Operating Officer Tom Hornish.

Shows will secure prominent, primetime scheduling commitments to maximize viewership to benefit Outdoor Channel and PRADCO Outdoor Brands. Currently, Outdoor Channel airs two popular PRADCO-produced titles, "Knight & Hale's Ultimate Hunting," and "Rebel's People Who Fish." Beginning in the third and fourth quarters of 2007, Outdoor Channel will add PRADCO's "Summit's High Places" and "Knight Rifles' Born To Hunt" to their line up, with new entry "Bluewater Adventures" joining the mix in January 2008, bringing the total to five programs.

"Outdoor Channel has long been a formidable force in the world of outdoor programming," said General Manager and Vice-President of PRADCO Outdoor Brands John Woller, Jr. "This opportunity allows us to reach more avid hunters and anglers than ever before. Pairing with Outdoor Channel further establishes PRADCO's presence in the outdoor marketplace."

About Outdoor Channel

Outdoor Channel is America's leader in outdoor TV, offering programming capturing hunting, fishing, Western lifestyle, off-road motorsports, adventure, and outdoor sports. The network can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic new broadband web site (http://www.outdoorchannel.tv/). For more information about Outdoor Channel, please visit http://www.outdoorchannel.com/.

About PRADCO

PRADCO Outdoor Brands was founded in 1960 as Plastics Research and Development Corporation, a custom injection molder that soon became one of the largest injection molders in the Southwestern United States. Founded by an avid angler who felt lures molded of plastic would perform better, last longer and be more affordable than traditional wooden lures, PRADCO entered the fishing lure business under the brand name "Rebel(R)." Since that time, PRADCO Outdoor Brands has not only grown to become the world's largest manufacturer and marketer of plastic fishing lures; it is a leading manufacturer and marketer of game calls, muzzleloading rifles, scents, hunting decoys, game feeders, game cameras and tree stands to hunters and anglers throughout the world.

First Call Analyst:
FCMN Contact:

Source: Outdoor Channel

CONTACT: Erica Chouinard of Bob Gold & Associates, +1-310-784-1040,
Erica@bobgoldpr.com, for Outdoor Channel

Web site:

http://www.outdoorchannel.com/

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