Nickelodeon Secures Multi-Million Advertising and Promotional Partnership With Chrysler That Highlights Its All-New 2008 Town & Country Minivan

Nickelodeon Secures Multi-Million Advertising and Promotional Partnership With Chrysler That Highlights Its All-New 2008 Town & Country Minivan

Deal Pairs Town & Country SIRIUS Backseat TV(TM) with Jimmy Neutron, and Extends to Multiple Platforms Including Nickelodeon and Nick at Nite Television, Print and Digital

Chrysler Brand Signs on to Become an Official Sponsor of Nickelodeon's Slime Across America Summer Tour

NEW YORK and DETROIT, June 25 /PRNewswire/ -- Nickelodeon, the number-one entertainment brand for kids, has partnered with the Chrysler brand, in a brand new multi-million advertising and promotional multiplatform deal. The agreement was announced today by Jim Perry, Executive Vice President, 360 Brand Sales for Nickelodeon and MTVN Kids and Family Group, and Dave Rooney, Director, Chrysler Global Marketing & Communications.

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"We are thrilled to welcome Chrysler to Nickelodeon as a first time advertiser," said Perry. "Chrysler is pairing up with one of our hottest TV properties on a variety of Kids and Family platforms, and is joining us on the ride to slime America. This collaboration is a great example of the custom packages that Nickelodeon and MTVN Kids and Family can offer marketers to get messaging out to target audiences in the kids and family space."

The partnership is part of the Chrysler brand's efforts to target families with its 2008 Town & Country minivan. The deal will highlight the Town & Country's SIRIUS Backseat TV(TM) which will, for the first time, broadcast Nickelodeon and Nicktoons Network.

"We are truly excited about this collaboration between Chrysler and a strong entertainment brand geared towards families as well as kids," Rooney said. "The Town & Country minivan, featuring the SIRIUS Backseat TV(TM), is for the tech savvy family; so who better at Nickelodeon to partner with than Jimmy Neutron, the genius inventor."

Chrysler has signed on as the exclusive auto sponsor for Nickelodeon's Slime Across America summer tour, which launches in July. The Chrysler sponsorship package, which begins July 7, includes an interactive Town & Country display where families can experience the SIRIUS Backseat TV(TM) on- site at each of the 20 tour stops. In addition, Chrysler will provide on-site photo opportunities with a Jimmy Neutron costumed character. Chrysler will also be featured in billboards on any of Nickelodeon's local cable affiliate spots geared around the tour.

"The Slime Across America tour was extremely successful in its first leg earlier this year. With Chrysler on board as a sponsor, it promises to be bigger, better and messier this summer. We couldn't be more pleased to be working with them on this campaign," added Pam Kaufman, Executive Vice President, Marketing and Worldwide Partnerships, Nickelodeon and MTVN Kids and Family Group.

"We were looking for a way to create awareness of the Chrysler Town & Country with families on a grassroots level, and the Slime Across America tour provides us with an amazing opportunity to do so," added Rooney.

The advertising campaign, which begins this Fall on October 1, will be divided between several Nick platforms including Nickelodeon and Nick at Nite television, and digital sites GoCityKids.com, Nickjr.com, Noggin.com, Shockwave.com and magazine ads in Nickelodeon consumer publications. Custom spots will be developed featuring Jimmy Neutron interacting with the new features of the Chrysler Town & Country minivan. Jimmy Neutron will also be featured in Chrysler's online advertising campaign on Chrysler.com and the previously listed Kids and Family Group digital sites, and his likeness, or a costumed character will make appearances throughout 2007-08 at auto shows, mobile tours, and in-theater ads where Chrysler products are featured.

The deal also features a Chrysler Town & Country and a vehicle specialist on-site at the Nickelodeon Family Suites by Holiday Inn in Orlando, Florida, from November through January 2008. Chrysler's custom spots will air on the hotel's in-house TV network. Nick Hotel branding will be featured on Chrysler.com during the promotional window.

About Chrysler's Town & Country Minivan

The Chrysler Town & Country minivan offers fresh ideas for consumers looking for the best vehicles to move people and cargo. This fifth generation of the Chrysler Group's industry-leading minivans has 35 new or improved features, including the all-new Swivel 'n Go(TM) seating system. Swivel 'n Go offer second row seats that swivel 180 degrees to face the third row with a removable table that installs between the two rows, covered storage bins in the floor of the second row, third-row storage bins and fold-in-the-floor third-row seating.

About Chrysler

Driven by award-winning new models, the Chrysler brand has seen a dramatic increase in sales, market share and brand image. Since 1990, Chrysler brand sales have more than tripled. No other American automotive brand has grown as much during the same time frame.

The Chrysler brand's succession of innovative product introductions continues to solidify the brand's standing as the leader in great design, purposeful technology and value. With the launch of the all-new 2007 Chrysler Sebring sedan and the 2007 Chrysler Aspen -- the first-ever full-size sport utility vehicle for the brand -- the momentum is sure to continue with the launch of the all-new 2008 Chrysler Sebring Convertible and 2008 Chrysler Town & Country.

About Nickelodeon

Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in almost 92 million households and has been the number-one- rated basic cable network for 12 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE:VIA)(NYSE:VIA.B).

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Source: Nickelodeon

CONTACT: Joanna Roses of Nickelodeon, +1-212-846-7326,
joanna.roses@nick.com; or Carrie McElwee of Chrysler, +1-248-512-2664,
cm63@daimlerchrysler.com

Web site:

http://www.nick.com/
http://chrysler.com/

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