NBC Universal and MobiTV Tee Off With Live Coverage of the 2007 U.S. Open

NBC Universal and MobiTV Tee Off With Live Coverage of the 2007 U.S. Open

MobiTV Adds NBC Sports Mobile To Line-Up

ENGLEWOOD CLIFFS, N.J. and EMERYVILLE, Calif., June 13 /PRNewswire/ -- NBC Universal, one of the world's leading media and entertainment companies and MobiTV, Inc., the leading provider and platform for content delivery over mobile and broadband networks, today announced the launch of NBC Sports Mobile to the MobiTV(R) service. The two companies celebrate the channel launch with live coverage of the 2007 U.S. Open Golf tee-off with Tiger Woods on Thursday, June 14th.

"We're delighted to continue building our relationship with MobiTV as NBC Universal brings the most comprehensive content offering to mobile subscribers," said Salil Dalvi, general manager, Wireless, NBC Universal.

"We recognize the importance and significance in offering sports enthusiasts live programming and are proud to deliver the very best sports content through our alliance with NBC Universal," said Jeff Bartee, vice president of content and programming for MobiTV, Inc.

NBC Sports Mobile will make its entrance on the mobile platform with a live feed of the 2007 U.S. Open Golf Tournament and continue to bring coverage of other live events throughout the Open. The NBC Sports channel will also offer coverage and highlights to mobile subscribers from Wimbledon and the NFL, among others.

About NBC Universal Digital Distribution

NBC Universal Digital Distribution, a division of NBC Universal, drives the company's development of digital content and distribution in the areas of digital sales, digital platforms and wireless products. NBC Universal Digital Distribution manages product strategy and development for NBCU's content efforts by deploying it across multiple digital platforms including mobile, Internet portals, wireless carriers, emerging digital companies and nontraditional customers. In addition, NBCU Digital Distribution spearheads the company's development of industry leading technologies such as interactive television, on demand, electronic sell-through and IPTV. NBCU Digital Distribution also directs and manages the company's cable investments including A&E, The History Channel, History Channel International, The Biography Channel and the Sundance Channel.

About MobiTV

MobiTV, Inc. (http://www.mobitv.com/) is the leading provider and platform for content delivery over mobile and broadband networks. MobiTV offers live television, premium and primetime programming, video-on-demand, satellite and digital radio services from the top networks, labels and cable providers to more than two million subscribers worldwide. Founded in 1999, MobiTV is a privately held company headquartered in Emeryville, CA.

MobiTV and the MobiTV logo are trademarks, service marks, and/or registered trademarks of MobiTV, Inc. in the United States and in other countries. All other trademarks, service marks, and product names used herein are the property of their respective owners.

About NBC Sports Digital

NBC Sports Digital drives NBC Sports' development of digital content including NBCSports.com and NBC Sports Mobile.

NBCSports.com is one of the fastest growing sports content websites on the Internet. It provides comprehensive sports coverage, including scores, stats and analysis for all the major sports. With live pre-game programming for Notre Dame Football and the NHL combined with live streaming webcasts including the U.S. Open, FIS World Ski Championships and the NYC Marathon and the daily sports issues show Sidelines, has placed NBCSports.com at the forefront of original broadband sports programming. The site's fantasy sports are powered by AllStarStats and Rotoworld. Rotoworld.com is the highest-trafficked, fantasy sports content site on the Internet.

NBC Sports Mobile provides mobile users with on-the-go access to top NBC Sports and NBCSports.com content, including news, scores, and video. News offerings are available on the NBC Sports Mobile Web site and NBCSports.com/mobile. NBC Sports on NBC2Go provided users with live NBC Sports broadcasts from the Preakness Stakes, the NHL Stanley Cup Final, and the U.S. Open. The NBC Sports Mobile channel on MobiTV provides mobile users with news, scores, live coverage, and highlights from NBC Sports broadcasts, including the U.S. Open, Wimbledon and the NFL, among others.

First Call Analyst:
FCMN Contact:

Source: MobiTV, Inc.; NBC Universal Digital Distribution

CONTACT: Nicole Rodrigues of MobiTV, Inc., +1-510-305-9881,
nicole@mobitv.com; or Vanthan Khel of NBC Universal, +1-201-735-3593,
vanthan.khel@nbcuni.com; or Adam Freifeld of NBC Sports Digital,
+1-201-965-2971, Freifeld10@yahoo.com

Web site:

http://www.mobitv.com/

-------
Profile: intent