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Thursday, June 28, 2007

MySpace Music and SNOCAP Join the Vans Warped Tour Online and on the Road

MySpace Music and SNOCAP Join the Vans Warped Tour Online and on the Road

Fans Connect With Musicians, Get Free Music Downloads in MySpace Tent Powered by SNOCAP

LOS ANGELES and SAN FRANCISCO, June 28 /PRNewswire/ -- MySpace, the world's leading lifestyle portal, and SNOCAP, the premier music technology company for direct artist-to-fan online distribution, will co-sponsor a tent at this summer's Vans Warped Tour. The 'MySpace Tent Powered By SNOCAP' will offer meet-and-greets with bands on the tour and free music downloads for fans -- including a different featured artist each week. The 30'x30' tent will travel to every stop on the nine-week tour, providing fans with an intimate area to interact with featured bands. Fans can learn more about the Vans Warped Tour on the official MySpace profile located at (http://www.myspace.com/warpedtour).

"MySpace Music has seen some fantastic bands grow their following exponentially, and now their fans can hang out with them on site at the Vans Warped Tour," Kelley Electa, Executive Director of Promotions and Events for MySpace. "It's like a MySpace page come to life."

Each week of the tour beginning July 2, one band, including Bad Religion, New Years Day, Gallows, Tiger Army, The Unseen, Poison the Well, The Briggs, and All Time Low, will be featured on the main MySpace Music page, and the band will choose one track for unlimited free downloads that week, available through their SNOCAP MyStores. Each MySpace-SNOCAP "Pick of the Week" band will be available during that week in the MySpace-SNOCAP Tent for meet-and-greets with fans.

MySpace and SNOCAP will also host several fan raffles throughout the tour, with prizes including side-stage viewing of the band of the winner's choice and MySpace gear, as well as kiosks for fans to check their MySpace pages and free music download cards courtesy of SNOCAP.

"The MySpace Tent Powered by SNOCAP really speaks to our overall goal for SNOCAP -- to connect artists directly with their fans and to give fans a unique chance to meet their favorite Vans Warped Tour bands," said Bruce Taylor, Vice President of Marketing and PR for SNOCAP. "The free downloads are a great way for fans to take away musical mementos from the tour."

In select cities, bands will swing by the tent for impromptu acoustic sets. The MySpace and SNOCAP co-sponsorship begins on June 29 and runs through August 25.

About MySpace.com

MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. By integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums, MySpace has created a connected community. As the first ranked web domain in terms of page views*, MySpace is the most widely-used and highly regarded site of its kind and is committed to providing the highest quality member experience. MySpace will continue to innovate with new features that allow its members to express their creativity and share their lives, both online and off. MySpace's international network includes localized community sites in the United States, the United Kingdom, Japan, France, Germany, Australia, Ireland, Spain, Italy, Mexico, Canada, Netherlands, New Zealand, Sweden, Austria, and Latin America.

*Among the top 2000 domains comScore Media Metrix, May 2007. For more information on comScore Networks, please go to http://www.comscore.com/.

About SNOCAP

SNOCAP's unique digital registry provides real-time management of online licensing, rights and distribution of digital music, making it easy for artists and labels to sell music directly to their fans over the Internet and helping to power a more vibrant digital music marketplace. Using SNOCAP's MyStores, independent artists can sell their music on any website and via online retailers anywhere, anytime, while remaining fully in control of the licensing and rights. SNOCAP's exclusive partnership with MySpace powers the MySpace Music Service.

In addition to MySpace, SNOCAP provides digital music and technology services to imeem, ReverbNation, ADA, the Universal Music Group, Warner Music Group, SONY BMG MUSIC ENTERTAINMENT, EMI, The Orchard, CD Baby, TVT Records, Artemis Records/Sheridan Square Entertainment, Beggars Group, InRadio, Koch Records, Nettwerk Records, Matador Records, Merlin, One Little Indian Records, Ryko Group. Slide, RockYou, PumpAudio, Shoutlife, CrackSpace and an extensive roster of leading independent labels. Founded by Shawn Fanning, Jordan Mendelson and Ron Conway in 2002, SNOCAP aims to be the trusted solution powering the global marketplace for digital media. The company is based in San Francisco, California. For more information, visit http://www.snocap.com/.

Contacts:
MySpace
Dani Dudeck
(310) 969-7148
ddudeck@myspace.com

Tracy Akselrud
(310) 969-2813
takselrud@myspace.com

SNOCAP
Susan Celia Swan/Elizabeth Govea
(415) 814-3031
swan@swanllc.com

First Call Analyst:
FCMN Contact:


Source: MySpace.com; SNOCAP

CONTACT: Dani Dudeck, +1-310-969-7148, ddudeck@myspace.com, or Tracy
Akselrud, +1-310-969-2813, takselrud@myspace.com, both of MySpace; or Susan
Celia Swan, swan@swanllc.com, or Elizabeth Govea, +1-415-814-3031, for SNOCAP

Web site: http://www.myspace.com/warpedtour
http://www.snocap.com/


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