Liverpool Rises to the Challenge But Comes Up Short in 10K Run

Liverpool Rises to the Challenge But Comes Up Short in 10K Run

LIVERPOOL, England, June 3/PRNewswire/ -- TV legend and comedy great Ricky Tomlinson today led 1600 of
Liverpool's finest runners to a brave performance in the inaugural Norwich
Union City V City 10K. Leading the charge in his own armchair on wheels,
Ricky made a valiant attempt to set the pace but despite their sterling
efforts, Liverpool's runners narrowly lost out to Glasgow, the eventual
winners of the event. Olympic silver medallist Liz McColgan took first place
in the women's race, giving Scots another reason to celebrate over their
English rivals.

The Norwich Union City v City 10K run, which took place on
Sunday 3rd June, was a groundbreaking new event which saw fun runners and
seasoned professionals alike fly the flag for their home city, as Liverpool
went head to head with London, and Glasgow, in the UK's first 10k relay.

With the Olympic Games being held in London in five years
time, Liverpool's performance today demonstrated that the future of British
athletics is in good shape with several fine individual performances
contributing to an overall time of 54:38. Glasgow narrowly won with a time of
54:21 and London finished a close third with 54:51. Over 3,500 competitors
took part across three cities and although Glasgow was by no means the
favourite going into the race, the overall margin of victory was so slight
that each of the three cities can be proud of their performance.

A refreshed Ricky commented after the race, "I didn't think I
was going to make it for a time there. Thank God for that armchair. I'm
chuffed to bits that we got so many people involved, it's great for the city
to try and get one over on the other two and even though we didn't win we can
all be proud of our efforts and start thinking about how we can win the
trophy next year."

Simon Machell, Chief Executive of Norwich Union Insurance, commented on
the success of the event and Liverpool's valiant efforts: "As the team behind
UK Athletics, we aim to inspire the nation to join us in supporting and
participating in the sport. Norwich Union is committed to making it easier
for 10 million children to get active by 2012 and our City v City 10K has
been a great way of getting people out of their armchairs and leading by
example. It was great to see so many people taking up the challenge and
congratulations to Liverpool for their efforts. We hope to see even more
people participating next year."

GBP5 from each race entry fee in today's run has gone towards
a new Norwich Union fund which will be used to support over 200 sports
initiatives across the UK in the next year. The public is invited to support
sport in their local community by visiting http://www.joinourteam.com/ and
voting for their favourite local initiative which could have a chance of
winning up to GBP50,000 in valuable funding.

Photography available from Getty publicity at http://www.gettyimages.com

Norwich Union & UK Athletics

Norwich Union has been the number one sponsor of UK Athletics since 1999
with a significant amount of money invested in developing the sport at
grassroots level. This support is making it easier for every child in the UK
to have the opportunity to have access to athletics by 2012, and provide
extensive support to teachers to deliver the sport in schools. By 2012 it is
anticipated that over 10 million children will have been actively engaged in
Norwich Union-funded athletics schemes.

As the team behind UK Athletics, Norwich Union's support at every level
will add value to the existing World Class Pathway investment in elite
athletes, provide more opportunities to help identify future champions, and
also help prepare children for life challenges through increased sporting
participation.

For more information on how to get involved in UK Athletics
and Norwich Union initiatives, visit http://www.norwichunion.com/joinourteam
or call UK Athletics on 0870-998-6800.

Source: Norwich Union

For media enquiries, please contact the following: Glasgow: Gerri Carr (Norwich Union/H&K), +44(0)777-613-311; Liverpool: Ben Goldhagen (Norwich Union/H&K), +44(0)784-102-7002; London: Lucy Windsor (Norwich Union/H&K), +44(0)7792-721859

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