Live Earth South Africa Revealed

Live Earth South Africa Revealed

JOHANNESBURG, South Africa, June 11/PRNewswire/ --

- Johannesburg Concert Part of the 24-Hour, 7-Continent Concert Series to
Combat Global Warming Expected to Reach Over 2 Billion People on 7/7/07

- Live Earth Announces Artist Line-ups and Ticketing Information

- Tickets Go On Sale Monday, June 11, 2007 at 9 a.m.

Live Earth today announced the artist line-up and ticketing information
for Live Earth South Africa, which will be staged at The Cradle of Humankind,
Maropeng, just outside of Johannesburg.

The 24-hour Live Earth concert series will begin in Sydney, Australia on
July 7, 2007 and continue across all 7 continents with events in Tokyo,
Japan; Shanghai, China; Johannesburg, South Africa; London, United Kingdom;
Hamburg, Germany; Istanbul, Turkey; and Rio de Janeiro, Brazil, before
concluding in New York, United States.

Live Earth South Africa will feature the following acts live on stage:

-- ANGELIQUE KIDJO
-- BAABA MAAL
-- DANNY K
-- JOSS STONE
-- THE PARLOTONES
-- THE SOWETO GOSPEL CHOIR
-- UB40
-- VUSI MAHLASELA
-- ZOLA

Tickets go on sale on Monday, June 11, 2007 at 9:00 a.m. Tickets can be
purchased through Computicket online: http://www.computicket.com or by phone
on +27-(0)83-915-8000, or any outlet country wide. Tickets cost R250, which
includes all service fees.

Live Earth was founded by Kevin Wall, CEO of Control Room, the company
producing the concerts globally. Live Earth will bring together more than 100
of the world's top music acts to inspire an audience of over two billion
people to trigger a mass movement to combat global warming. Live Earth seeks
to inspire its global audience to make meaningful and lasting changes in
their lives and spur action by corporations and governments to turn the tide
on global warming.

"Music is an international language that has the power to move people,"
Wall said. "Live Earth's 24 hours of music spanning all 7 continents will
move people in every corner of the planet to take action against global
warming."

Live Earth marks the beginning of a multi-year campaign led by the
Alliance for Climate Protection and other international non-governmental
organizations to move individuals, corporations and governments to take
action to solve global warming. Former Vice President of the United States Al
Gore is the Chair of the Alliance for Climate Protection and a Partner of
Live Earth.

"Live Earth is taking place across all seven continents because the
climate crisis affects us all -- and all of us must be a part of the
solution," Gore said. "Live Earth will engage individuals, corporations and
governments to take action against the climate crisis."

Live Earth also announced that supermodel, actress, singer and author
Naomi Campbell will be speaking from the stage at Live Earth Johannesburg.

"I'm proud to be a part of Live Earth and I'm especially proud that we
are joining forces here in South Africa," said Campbell. "Nowhere is the
issue of global warming more critical than in Africa. Live Earth Johannesburg
will not only unify Africans on this issue, it will connect the crisis here
with the rest of the world."

Exclusive online media partner MSN is helping Live Earth reach people in
every corner of the globe. Live Earth Johannesburg will be streamed live on
7/7/07 at http://liveearth.za.msn.com. MSN's 39 localized web portals
worldwide attract 465 million monthly users.

The Live Earth Concerts for a Climate in Crisis will be hosting the
African leg of the concert at Maropeng, the visitor centre to the Cradle of
Humankind World Heritage Site. Maropeng, the Setswana word meaning 'returning
to the place of our origins' denotes the universal relevance of the Cradle of
Humankind as the ancestral home of all, marking the birthplace of the human
species in the continent of Africa. It is a large and extraordinarily
beautiful area showcasing ancient history, human beginnings, adventure and
discovery, and it is here that the human footprint began.

The Live Earth production team will implement new "green event"
guidelines that will address the major areas of impact of live events,
including recycling, food and beverages, packaging, transportation, energy,
water usage, and the event site itself. From power generation at the concerts
to garbage generated by concert goers, Live Earth will seek to "design out"
waste and become the model for future live entertainment events.

Live Earth is partnering with companies who share the commitment to
helping people live a more energy efficient lifestyle. smart is the world's
only automaker serving as an Official Partner. Unlike any other vehicle, the
new smart fortwo combines a modern, individual lifestyle with environmental
protection by setting the standard in urban mobility and offering the lowest
CO2 emission of any vehicle on the market. Philips, as the world's leading
lighting supplier, joins Live Earth as an Official Partner. Philips was the
first to introduce the energy saving light bulb in 1980 and has put
environmental product improvement at the heart of its business with its
EcoDesign program since 1994, increasing its green product range year by
year.

Coca-Cola is committed to bringing music experiences to its consumers.
Music as a key connection platform allows Coca-Cola the opportunity to give
key causes a voice. As the brand is for everyone and the survival of the
planet is critical to everyone, Coca-Cola is proud to be the Local Beverage
Partner of this event.

Live Earth is being produced globally by Control Room, of which Kevin
Wall is the CEO. Control Room has produced and distributed more than 60
concerts since its founding in 2005 featuring Beyonce, Madonna, Green Day and
the Rolling Stones, among others.

The Live Earth concert at Maropeng is produced by BIG Concerts, South
Africa's premier live music promoters.

For more information, visit http://www.liveearth.msn.com and
http://www.liveearth.org.

Web site: http://www.liveearth.org

http://www.liveearth.msn.com

Source: Live Earth

Yusef K. Robb of Live Earth, +1-323-384-1789, press@liveearth.org

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