The Honda Civic Tour and Fall Out Boy Promote Environmental Importance

The Honda Civic Tour and Fall Out Boy Promote Environmental Importance

NEW YORK, June 11 /PRNewswire/ -- For the past seven years, the Honda Civic Tour has presented some of today's hottest music while also creating awareness of today's most pressing environmental concerns. From the promotion of hybrid technology and the natural-gas-powered Honda Civic GX to setting up an "Eco-Village" and even promoting carpooling, the Honda Civic Tour works to create a concert experience that encourages environmental awareness.

For the past three years the Honda Civic Tour has worked to promote environmental consciousness by giving away customized Honda Civic Hybrids to lucky fans. This year is no different, bringing FOB fans a chance to win the one-of-a-kind Civic Hybrid customized and autographed by Fall Out Boy. Fans can log onto http://www.hondacivictour.com/ for more information and a chance to win the customized Honda Civic Hybrid. No purchase is necessary to enter and entry is limited to legal residents of the 48 contiguous United States and the District of Columbia who are 18 years of age or older.

Expanding beyond hybrid technology, the Honda Civic Tour and Live 105 in San Francisco gave fans a chance to cruise away in a brand new natural-gas- powered Honda Civic GX. Fall Out Boy bassist Pete Wentz says, "It's so awesome that Honda is letting us give away eco-friendly Civics on this tour. The GX is the cleanest car on earth. Who wouldn't want that? This year's Honda Civic Tour is full of cool surprises for our fans." Beyond just giving away the Civic GX in San Francisco, the Honda Civic Tour is also showcasing the Honda Civic GX at all New York and California dates on the tour.

Recently, to add even more excitement to its environmental message, the Honda Civic Tour crafted an "Eco-village" as a test in Buffalo, NY, where concertgoers received a crash course in how to be a friend to Mother Nature. At this unique festival, attendees learned about the latest options in green technology; local nonprofits came with information about alternative energy and transportation, and the public delighted in sampling a myriad of eco- friendly products including the Honda Civic GX.

If all of that weren't enough, Honda has even promoted carpooling to the concertgoers attending the Anaheim and San Diego dates by offering free or upgraded parking to a set amount of people who show up driving a Honda. The Honda Civic Tour also has printed this year's concert program on 100% post consumer waste recycled paper which includes tips on how to be more environmentally conscious.

The Honda Civic Tour is known for the most dynamic artists and entertaining stage productions, and this year, the Honda Civic Tour has stepped it up and set an exhilarating new standard for their events. With an all-star lineup featuring Fall Out Boy and special guests +44 (featuring Travis Barker and Mark Hoppus, formerly of blink 182), The Academy Is ... , Paul Wall and Cobra Starship, fans are in for a wild experience.

Honda, the most fuel-efficient car company in America, began operations in the U.S. in 1959 with the establishment of American Honda Motor Co., Inc., Honda's first overseas subsidiary. Honda now employs more than 30,000 associates in North America. Honda currently has 12 manufacturing plants in North America, producing automobiles, light trucks, motorcycles, all-terrain vehicles, personal watercraft, power equipment, engines, transmissions and other components. Nearly eight of 10 Honda and Acura cars and light trucks sold in America are assembled in North America as well. Many of these products are now designed and developed at one of Honda's U.S. R&D centers. Honda annually purchases more than $12 billion in parts and materials from suppliers in North America.

Produced by Marketing Factory of Venice, CA, the Honda Civic Tour brings innovation and environmental consciousness to the masses by combining the hottest in automotive technology with the hottest in music.

First Call Analyst:
FCMN Contact:

Source: Honda Civic Tour

CONTACT: Fran Curtis, +1-212-445-8423, fcurtis@rogersandcowan.com, or
Lauren Ceradini, +1-212-445-8418, lceradini@rogersandcowan.com, or Heather
Lewandoski, +1-310-854-8147, hlewandoski@rogersandcowan.com, all of Rogers &
Cowan for Honda Civic Tour; Karen Wiessen, +1-212-603-3950,
karen.wiessen@umusic.com, for Fall Out Boy; or Chris Martin of American Honda
Motor Co., Inc., +1-310-783-3164, chris_martin@ahm.honda.com

Web site:

http://www.hondacivictour.com/

-------
Profile: intent