Lifetime Games and Large Animal Games Partner to Create a New Downloadable Game Property to Target Multiple Platforms

Lifetime Games and Large Animal Games Partner to Create a New Downloadable Game Property to Target Multiple Platforms

NEW YORK, June 25 /PRNewswire/ -- LifetimeTV.com, one of the leading providers of casual games for women whose award-winning Games section reaches nearly a million unique visitors each month, is partnering with award-winner developer Large Animal Games to create a new fashion-themed downloadable game property to be released across multiple platforms, including online and mobile.

The new game, revolving around fashion and design, will build on the popularity of Lifetime's extremely successful "My Makeover" game which is played millions of times each month on LifetimeTV.com. The new game is set to launch in time for the 2007 holiday season.

"This partnership benefits from a blending of Large Animal's success in casual games and Lifetime's strong loyal audience who come to LifetimeTV.com for entertaining games such as these," said Kris Soumas, Vice President, Games & Interactive, Lifetime Entertainment Services. "We look forward to offering this new game to our loyal fans."

"We are thrilled to partner with Lifetime Games. Not only is their audience passionate about casual games, but they are also interested in fashion, which is a central theme in this product," said Wade Tinney, Founding Partner and Game Designer, Large Animal Games. "Lifetime has an in incredible brand that resonates with their audience and also has the promotional reach to make sure that both existing casual gamers and gamers-to-be hear about the product, so this is an opportunity to further extend the already massive audience for these types of games."

Lifetime Games launched in 2005 with a dozen original Lifetime web games and each quarter releases new games. Since its redesign in November 2006, Lifetime Games has seen its traffic triple, making it the top content section on LifetimeTV.com.

Large Animal Games has been creating high-quality, innovative and accessible games for a wide audience since 2001. The downloadable games they've developed, including Rocketbowl, Saints & Sinners Bingo, and Snapshot Adventures: Secret of Bird Island, have been played by millions. Their recently launched Playwidgets product line allows web surfers to customize online games with their own photos and share them with friends via email or blog pages. This year, Large Animal will release its 60th game.

LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. LIFETIME Television, LMN, Lifetime Real Women and Lifetime Digital (including LifetimeTV.com) are part of LIFETIME Entertainment Services, a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company.

Source: LIFETIME

CONTACT: Ellie Uptmor of LIFETIME, +1-212-424-7290,
uptmor@lifetimetv.com

Web site:

http://www.lifetimetv.com/

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