High School Musical Star Vanessa Hudgens Starts a Rubik's Revolution(TM) at Toys "R" Us Times Square

High School Musical Star Vanessa Hudgens Starts a Rubik's Revolution(TM) at Toys "R" Us Times Square

Vanessa Hudgens and Her Father Introduce 21st Century Rubik's Cube and Lead In-Store Cube Contests at The Center of the Toy Universe(TM) on Father's Day Weekend

NEW YORK, June 16 /PRNewswire/ -- Vanessa Hudgens, solo recording artist and star of High School Musical and High School Musical 2, will be at Toys "R" Us Times Square today to launch electronic toy and game maker Techno Source's Rubik's Revolution(TM), the first electronic follow-up to the iconic Rubik's(R) Cube. Vanessa will be joined by her father, Greg Hudgens, for a pre-Father's Day celebration to unveil this highly anticipated game that brings the classic puzzle from Greg's generation into Vanessa's world. The Rubik's Revolution is currently available exclusively at Toys "R" Us stores nationwide and will be available at other major retailers this summer for $19.99.

Hailed by toy industry leaders and praised by visitors at this February's American International Toy Fair in New York City, the electronic Rubik's Revolution puts a new spin on cubing while capturing the essence of the original 3x3 cube.

"Rubik's Revolution is truly innovative. It's rare that a follow-up can match or even surpass the original in respect to creativity, game play, and fun, but Techno Source has developed a product that achieves this feat," says Jim Silver, editor-in-chief of Toy Wishes magazine.

Featuring voice, lights and sound effects, the Rubik's Revolution offers at least six built-in games (Light Speed(TM), Rapid Recharge(TM), Pattern Panic(TM), Cube Catcher(TM), Code Cracker(TM), and Multiplayer Madness(TM) that challenge both players' minds and dexterity. It even includes multi- player functions, allowing parents and kids to play together.

At the Toys "R" Us event, kids, fathers and families will experience the Revolution first-hand and have a chance to test their skills against Vanessa and her dad. Vanessa will also host a special presentation to unveil Rubik's Revolution at 1:30 p.m. A private autograph signing will follow where special ticket holders will have a chance to meet Vanessa and get her autograph. In- store contests and activities will kick off at 1 p.m. and continue through 4 p.m.

"My father and I are happy to be together in New York City today launching the Rubik's Revolution and getting an early start to our Father's Day celebration!" says Vanessa Hudgens. "We look forward to competing against each other in cube contests and interacting with other father/child teams at Toys "R" Us Times Square." Vanessa is coming off a High School Musical Latin America tour and will be starring in this summer's much-anticipated High School Musical 2.

"Since Rubik's Cube was introduced in 1980, it has sold nearly 300 million pieces, making it an obsession, not to mention a pop icon, recognized around the world," says Eric Levin, Executive Vice President of Techno Source. "We're excited to have rising 21st century pop star Vanessa Hudgens help us introduce the Rubik's Revolution to a new generation of Rubik's fans."

For more information about the new cube and its various game options, visit www.rubiksrevolution.com or www.technosourceusa.com.

RUBIK'S(R) and RUBIK'S(R) CUBE are registered trademarks of Seven Towns Ltd. Used under license.

About Techno Source

One of the fastest growing companies in the toy business, Techno Source is a privately held company headquartered in Hong Kong and with offices in New York. The company is committed to delivering high-quality electronic toys, games and learning aids featuring top-tier licensed brands at aggressive price points. Its award-winning branded product portfolio includes Intellivision(TM), Bee(R) & Bicycle(R) (U.S. Playing Card Company), Activision, Warner Bros. Consumer Products (Scooby-Doo(TM), Batman Begins(TM), Teen Titans(TM), The Batman(TM)), Marvel, NASCAR(R), Sesame Street (R), Rubik's(R) and Crayola(TM).

AUDIO 6.2 & 6.8 / DOWNLINK: 4000
FEED DATE: SUNDAY, JUNE 17, 2007
FEED TIME: 1:00 - 1:15 PM ET (DEDICATED)
COORDINATES: C-BAND: GAL 26 /TRANSPONDER 17
AUDIO 6.2 & 6.8 / DOWNLINK: 4040 (V)
FEED DATE: MONDAY, JUNE 18, 2007
FEED TIME: 10:00 - 10:30 AM ET (FED IN ROTATION)
FEED TIME: 1:00 - 1:30 PM ET (FED IN ROTATION)
COORDINATES: C-BAND: GAL 25 (formerly IA 5) /TRANSPONDER 19
AUDIO 6.2 & 6.8 / DOWNLINK: 4080 (V)
****This story will be available on the Pathfire DMG****
Under Video News Feeds at Medialink
Story Number: 01NY07-0067-2 Story Slug: First Electronic Rubik's Cube Launched
*This story is also available in our Medialink Digital Newsroom. Go to:
www.media.medialink.com.
First Call Analyst:
FCMN Contact:

Source: Techno Source

CONTACT: Linda Krebs, +1-212-725-4500, ext. 339, lkrebs@schwartz.com, or
Debbie Grunbaum, +1-212-725-4500, ext. 326, dgrunbaum@schwartz.com , both for
Techno Source; or Bob Friedland of Toys "R" Us, +1-646-366-8862,
friedlab@toysrus.com

Web site:

http://www.technosourceusa.com/
http://www.rubiksrevolution.com/

NOTE TO EDITORS: Hi-res images available at www.rubiksrevolution.com B-roll footage is available for free for unrestricted use (broadcasters: please courtesy Techno Source): FEED DATE: SATURDAY, JUNE 16, 2007 FEED TIME: 7:00 - 7:15 PM ET (DEDICATED) COORDINATES: C-BAND: GAL 26 /TRANSPONDER 15

-------
Profile: intent