FLYING OGRE MANHATTAN ... DreamWorks' SHREK(R) Takes Flight in the 81st Annual Macy's Thanksgiving Day Parade(R)

FLYING OGRE MANHATTAN ... DreamWorks' SHREK(R) Takes Flight in the 81st Annual Macy's Thanksgiving Day Parade(R)

- Shrek makes his Parade debut as a giant helium balloon and as an exclusive plush available nationwide at over 800 Macy's stores and online at macys.com -

NEW YORK, June 19 /PRNewswire/ -- This Thanksgiving, a giant ogre flies in from Far Far Away and takes over Manhattan as Shrek(R) makes his grand debut flying high in the 81st Annual Macy's Thanksgiving Day Parade(R). Taking a break from his beloved swamp, Shrek will literally become larger-than-life as he transforms into a giant helium balloon in the famed holiday spectacular. On Thursday, November 22nd at 9:00am, fans will see the big green ogre flying down the streets of New York City for the first time delighting over 3.5 million spectators and more than 50 million television viewers nationwide. Shrek will not only help mark the start of the holiday season at the Parade, but he will also serve as Macy's Official Holiday Ambassador this year, with an exclusive plush toy available at all Macy's stores nationwide.

The Shrek balloon designed by the magicians of the Macy's Parade Studio measures approximately 50 feet tall, 44 feet long and 35 feet wide. Dressed in his signature woodsman outfit complete with oatmeal sweater, plaid pants and brown vest, Shrek will be filled with over 10,000 cubic feet of helium for his trip down the Great White Way.

As the official Macy's Holiday Ambassador, Shrek will help Macy's usher in the spirit of the season as a cute collectible plush toy, wearing a festive red vest, and uttering three custom phrases when his left foot is pressed. As a special bonus, Shrek will be accompanied for his holiday duties by best pals, Donkey and Puss In Boots, who come along for the ride as highly detailed 3-D plush finger puppets. The Shrek Macy's holiday plush will be available beginning November 1st at all Macy's locations nationwide and on macys.com. Fans can purchase Shrek for $14.95 with any purchase of $35 or more.

Shrek's first ever participation in the Parade will coincide with the DVD release this holiday season of "Shrek the Third," the latest installment from DreamWorks Animation, which enjoyed a record-breaking bow in theaters last month as the largest opening ever for an animated film and continues to delight moviegoers in its current global run.

"Shrek is a new American icon," says Robin Hall, Executive Producer of Macy's Parade. "There's never been a character like Shrek, and I think it's safe to say there's never been a Macy's Parade balloon quite like Shrek, either," he continued. "All of us at Macy's Parade are totally immersed in 'Project Shrek,' and we're thrilled to be working with the team from DreamWorks Animation in the creation of this new Parade classic."

DreamWorks Animation's Head of Worldwide Marketing & Consumer Products Anne Globe stated, "We're honored to be a part of this great holiday tradition, and doubly proud to be represented by our most recognizable personality, Shrek. People have grown to love Shrek around the world, and this parade gives his fans a unique opportunity to see their favorite ogre in a whole new way."

The 81st annual Macy's Thanksgiving Day Parade steps off on Thursday, November 22nd, 2007 and is broadcast live nationally on NBC-TV, from 9am to 12pm in all time zones.

About the Macy's Thanksgiving Day Parade

With more than 50 million viewers across the country and more than 3.5 million spectators that line up along the streets of New York City each year, the Macy's Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. For 80 years, the Macy's Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade proudly marches down a 2.5-mile route in New York City with over 10,000 participants in tow including Macy's employees, their families, celebrities, athletes, clowns and dance groups spreading holiday cheer. The Parade also features America's best marching bands, fabulous floats and Macy's signature giant helium character balloons. For more information on the Macy's Parade please visit http://www.macysparade.com/ or call the Parade hotline at (212) 494-4495.

About DreamWorks Animation SKG

DreamWorks Animation SKG (NYSE:DWA) is devoted to producing high-quality family entertainment through the use of computer-generated (CG) animation. Utilizing world-class creative talent and state-of-the-art technological capabilities, the company is committed to making two computer-animated feature films a year that appeal to a broad movie-going audience.

About Shrek

DreamWorks Animation's most successful franchise to date, the Shrek series began with the acquisition of William Steig's book in 1990, with the original "Shrek" going on to win the Academy Award(R) for Best Animated Feature in 2001. The sequel, "Shrek 2," proved even more popular than the first, practically doubling the worldwide box office take of the original to become the third highest-grossing film of all time. "Shrek the Third," the latest installment, recently wrote box office history by scoring the biggest opening weekend ever for an animated film and continues to perform in its current global run.

First Call Analyst:
FCMN Contact: Amanda.Cramer@dreamworks.com

Source: DreamWorks Animation SKG

CONTACT: Orlando Veras, Macy's Thanksgiving Day Parade, +1-212-494-3893,
Orlando.Veras@macys.com; or Fumi Kitahara of DreamWorks Animation SKG,
+1-818-695-6055, Fumi.Kitahara@dreamworks.com

Web site:

http://www.macysparade.com/

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