CMT's Award-Winning Taxi Technology Solution Hits NYC with NBC and Clear Channel Driving Backseat Media Content

CMT's Award-Winning Taxi Technology Solution Hits NYC with NBC and Clear Channel Driving Backseat Media Content

NEW YORK, June 5 /PRNewswire/ -- New York City taxi passengers will soon be sharing a ride with some of NBC's biggest stars and paying their fares with credit cards, as Creative Mobile Technologies (CMT) and Mobile Knowledge announced that they have received final approval from the New York City Taxi and Limousine Commission to install new technology in yellow medallion taxicabs. CMT's FREEdom Solution includes interactive maps, exclusive advertising and media content from Clear Channel and NBC Universal and award- winning data protected credit card acceptance. The TLC has stated that all taxis inspected after October 1, 2007 must feature mandated technologies.

"We felt that it was absolutely essential to empower the taxi industry with a product that worked for them -- not against them," said Jesse Davis, President and COO of Creative Mobile Technologies. "To us, that not only meant lifting the burden of expensive equipment that they would otherwise have to pay upfront or finance over time -- which we believed was completely unnecessary -- but also providing taxi owners with an exciting potential new revenue stream."

CMT's partner, Clear Channel, developed the one-of-a-kind New York Taxi Entertainment Network (NY10) for the FREEdom Solution which features exclusive media content from NBC Universal. The FREEdom Solution is the only taxi technology solution in the NYC marketplace backed by a national television and media network and the advertising revenue opportunities that such a relationship brings to the taxi industry.

CMT is banking on an innovative solution that uses advertising revenue to accomplish two goals, both specifically designed to benefit medallion owners. First, the revenue CMT expects to generate from advertising will immediately enable medallion owners to use thousands of dollars of equipment for free(1). Second, over time, as this revenue is expected to increase, owner monthly charges are expected to decrease and decrease until medallion owners actually begin to see a direct stream of revenue, thus even more directly sharing in the success of advertising.

Charlie DiToro, COO for Clear Channel Taxi Media said, "the yellow cab and WNBC are two true icons of New York City, and with NY10, Clear Channel Taxi Media combines both to provide a new digital medium utilizing 21st century technology. NY10 gives advertisers the ability to use the power of sight and sound to impact consumers in a one-to-one environment. Advertisers want flexibility, engagement, accountability and, most of all, results. NY10 will deliver on all these desires, creating another unique digital out-of-home advertising platform."

Mick Chawner, Mobile Knowledge President and CEO, commented on the initiative, "We have invested heavily in the development of this state-of-the- art solution and it is fast becoming recognized as the industry leader. Developing value added partnerships with companies like Creative Mobile Technologies strengthens Mobile Knowledge's ability to provide best-of-breed solutions to the taxi industry."

CMT also announced that through its strategic partner, BA Merchant Services, the company was singled out by earning a distinguished industry award for its "commitment to data protection" and for "leading by example" in its "swift adoption" of the Visa USA PCI Compliance Acceleration Program, an accreditation that recognizes the highest degree of passenger cardholder data security.

About Creative Mobile Technologies

Creative Mobile Technologies (CMT) is a leading New York City-based taxi technology company that brings together longtime taxi industry leaders with internationally recognized technologists and is the managing agent of Mobile Knowledge, the world leader in taxi data communications, in providing New York City taxi owners with technologies mandated by the Taxi and Limousine Commission in 2004. CMT has partnered with Clear Channel, Bank of America and World Line Communications in bringing taxi owners the FREEdom Solution, which provides credit and debit card capability, GPS, customized taxi business management software and other features.

About Mobile Knowledge

Mobile Knowledge uses GPS and wireless communications technology to deliver advanced mobile data solutions for commercial taxi, limousine and transit applications. Building on global customer relationships and over 20 years of experience in the dispatch market, Mobile Knowledge offers a highly flexible product suite to help fleet management businesses improve their productivity and generate new revenue streams. Through comprehensive system design, implementation, training, and support services, Mobile Knowledge ensures seamless integration and maximum return on investment for its customers. For further information, please visit us on the web at http://www.mobile-knowledge.com/.

Source: Creative Mobile Technologies

CONTACT: Jesse Davis, President and COO of Creative Mobile Technologies,
+1-718-349-7700

Web site:

http://www.mobile-knowledge.com/

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