Borders(R) Launches Online Harry Potter Video Book Club

Borders(R) Launches Online Harry Potter Video Book Club

ANN ARBOR, Mich., June 14 /PRNewswire-FirstCall/ -- Borders, Inc. today unveiled the Harry Potter video book club on the company's Web site at http://www.bordersmedia.com/harrypotter/bookclub/default.asp. The online video book club was filmed with Harry Potter fans who attended the Phoenix Rising Conference in New Orleans, La. in May. The video book club was created in partnership with www.theleaky-cauldron.org and is moderated by The Leaky- Cauldron's "Pottercast" hosts Melissa Anelli, John Noe and Sue Upton. Fans of all ages participated in the book club discussing Harry Potter topics ranging from "Dumbledore's Monumental Mistakes" to "Time Travel and Horcruxes" to "Harry versus Voldemort" in 13 individual chapters. The online video book club allows fans all over the world to connect and discover what other Harry Potter fans are thinking and talking about this summer.

(Logo:

http://www.newscom.com/cgi-bin/prnh/20060208/BORDERSLOGO )

"Borders is proud to present the online video book club to our customers who are seeking a little more magic this summer," said Michael Tam, chief marketing officer for Borders Group, Inc. "We recognize the importance of community and the ability for our customers to connect and discuss topics of interest whether online at Borders' Web site or in their local Borders and Waldenbooks stores."

To further participate and join other fans in online discussion boards, Borders' customers are encouraged to visit www.borders.gather.com where several Harry Potter threads are available including Severus Snape: Friend or Foe and how Harry Potter changed readers' lives. With the ability for fans to create new topic threads any time, the online discussions are always fresh and changing.

About Borders Group, Inc.

Borders Group, Inc. trades on the New York Stock Exchange under the symbol BGP. Headquartered in Ann Arbor, Mich., the company is a $4.1 billion global retailer of books, music, movies, and gift and stationery items. Through its subsidiaries, Borders Group has more than 32,000 employees and operates over 1,200 stores worldwide primarily under the Borders(R) and Waldenbooks(R) names. The company's mission is to be a headquarters for knowledge and entertainment. More information on Borders Group is available at www.bordersgroupinc.com.

First Call Analyst:
FCMN Contact: komeara@bordersgroupinc.com

Photo:

http://www.newscom.com/cgi-bin/prnh/20060208/BORDERSLOGO
AP Archive:

http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Borders, Inc.

CONTACT: Ann Binkley, +1-734-477-1739, abinkley@bordersgroupinc.com, or
Kolleen O'Meara, +1-734-477-1224, komeara@bordersgroupinc.com, both of
Borders, Inc.

Web site:

http://www.bordersgroupinc.com/
http://www.bordersmedia.com/harrypotter/bookclub/default.asp

Company News On-Call:

http://www.prnewswire.com/comp/106169.html

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