Azteca America to Air on Full-Power Digital Station KBWB-DT in San Francisco on July 1

Azteca America to Air on Full-Power Digital Station KBWB-DT in San Francisco on July 1

LOS ANGELES, June 29 /PRNewswire/ -- Azteca America, the fastest-growing Hispanic television network in the United States, is proud to announce that it has entered into an agreement with Granite Broadcasting to have its programming broadcast throughout the San Francisco market as a digital multicast on full-power digital station KBWB-DT.

"This is an important piece of our national footprint, and we are glad to be on the cutting edge of technology with this full-power digital station," said Adrian Steckel, CEO of Azteca America.

The signal will be broadcast over-the-air on channel 20.4 throughout the San Francisco-Oakland-San Jose area. Viewers can also see Azteca America on DIRECTV channel 42 and Comcast basic digital channel 196 or channel 620 on the Hispanic tier, effective July 1. Cable and satellite coverage are of utmost importance in the San Francisco market, given that an estimated 87% of Hispanic television viewing comes from these sources.

This is the first time Azteca America has broadcast its signal as a multicast digital feed in any market.

"This is part of our commitment to viewers and advertisers alike to guarantee continuity in San Francisco, the eighth largest Hispanic market in the country," said Luis J. Echarte, Chairman of Azteca America.

Azteca America airs top telenovelas, news, entertainment shows and reality shows, not to mention boxing, UFC and live Mexican League Soccer, where broadcast television rights in the United States are the exclusive rights of Azteca America and the Univision networks.

The May 27 final of the Mexican Soccer League championship attracted more men 18-34 to Azteca America than the NBA conference finals, NASCAR, the Indy 500 and MLB broadcasts during the same weekend on ABC and FOX. Live soccer action returns to Azteca America for the Apertura 2007 season on August 4.

Company Profile

Azteca America is the fastest-growing Hispanic network in the United States. The network is a wholly owned subsidiary of TV Azteca S.A. de C.V., one of the two largest producers of Spanish-language television content in the world. Azteca America currently has presence in 60 Hispanic markets, including: Los Angeles, New York, Miami, Houston, Chicago, Dallas, San Antonio, San Francisco-Oakland-San Jose, Phoenix, Brownsville-McAllen, Sacramento-Stockton-Modesto, Albuquerque, Fresno-Visalia, San Diego, Denver, El Paso, Orlando, Philadelphia, Tampa, Washington DC, Atlanta, Austin, Las Vegas, Boston, Tucson, Corpus Christi, West Palm Beach-Ft. Pierce, Seattle, Bakersfield, Hartford, Portland, Salt Lake City, Monterey-Salinas, Laredo, Yuma, Ft. Myers-Naples, Palm Springs, Raleigh-Durham, Odessa, Colorado Springs, Milwaukee, Santa Barbara, Lubbock, Amarillo, Yakima, Wichita, Oklahoma City, Reno, Greenville, New Orleans, Omaha, Tulsa, Boise, Chico- Redding, Toledo, Chattanooga, Victoria, Twin Falls, Charleston and Sherman.

Azteca America is a Grupo Salinas Company.
Visit: www.gruposalinas.com ; www.aztecaamerica.com/corporate

Azteca America Media Contact:
Daniel McCosh
323 517 0370
or
011 (5255) 1720-0059
dmccosh@aztecaamerica.com

First Call Analyst:
FCMN Contact:

Source: Azteca America

CONTACT: Daniel McCosh, Azteca America, +1-323-517-0370,
+011-5255-1720-0059, dmccosh@aztecaamerica.com

Web site:

http://www.aztecaamerica.com/

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