World's Third Largest Telco Telefonica Picks Narrowstep to Power Leading Broadband Channels

World's Third Largest Telco Telefonica Picks Narrowstep to Power Leading Broadband Channels

LONDON and NEW YORK, May 23 /PRNewswire-FirstCall/ -- Narrowstep(TM) Inc., the TV on the Internet Company, announces today its partnership with one of the world's largest telco companies to provide their proprietary technology, telvOS(TM), to deliver top of the market TV over IP channels.

Telefonica, the third largest telco in the world, has been trailing two broadband TV channels, Terra TV Spain (www.terra.ES) and Terra TV Peru (www.terra.com.PE), and early results indicate the broadband channels have been experiencing massive success.

The broadband TV offerings are the fastest growing features on the portals with Terra TV Spain attracting more than 300,000 unique viewers in March this year and click through rates consistently measuring higher than any other offering on the portal. Terra TV Peru is also attracting thousands of unique viewers and is converting 10 percent of its portal visitors to TV viewers.

Terra, the internet arm of Telefonica, operates some of the most popular websites throughout the U.S., Spain and Latin America targeting Spanish and Portuguese speaking customers. Terra TV delivers content across a number of content categories including entertainment, music, local and worldwide news, business, and health.

David C. McCourt, Chairman and CEO of Narrowstep Inc., says, "Working with one of the largest telecom companies in the world to deliver an internet video offering has been a great experience for Narrowstep. Their success in this medium validates our long-term vision for how entertainment will be delivered to consumers and also demonstrates the flexibility of Narrowstep's technology to help customers best achieve their business objectives."

Terra attributes its success to not only great content, but to the technology used to deliver it. After conducting comprehensive research into broadband TV technology companies, they opted for Narrowstep based on Narrowstep's expertise and experience in the TV over IP sector.

A Terra spokesman comments, "Narrowstep is one of the few companies worldwide who truly understands content delivery on broadband and its technology is second to none. Content is always key, but not much use if it isn't delivered effectively."

Narrowstep's advanced 2.6 broadband TV player, which is being used by Terra, offers enhanced features such as a scrolling schedule with "auto find," extensive playlist features, and advanced search options, all of which contribute to a state-of-the-art interactive video experience. The 2.6 system also enables Terra viewers to choose their own playlists from most popular to most current or alphabetically, and drives traffic via "email a friend" options.

Narrowstep's telvOS(TM) system provides the backbone for TV over IP for more than 150 channels worldwide, with content ranging from pop culture entertainment, tourism and sports to local broadcasts-allowing customers to expand their market, monetize their content and build their community by removing the geographical boundaries to traditional broadcasting.

About Narrowstep

Narrowstep(TM) Inc. (BULLETIN BOARD: NRWS) , the TV on the Internet company, is a leading global provider of broadband television services. Narrowstep's proprietary technologies and customer-focused services enable TV channels to be delivered over the Internet. 100+ companies worldwide have chosen Narrowstep because it offers the most television-like and true community building broadband experience. The company's telvOS(TM) (Television Operating System(TM)) and nBed(TM) technologies enables the most comprehensive delivery of video to mobile, wireless, Internet, broadband, VOIP and entirely new IP-delivered broadcast services. For more information, visit www.narrowstep.com or call 212-404-1400.

First Call Analyst:
FCMN Contact: mmarich@narrowstep.com

Source: Narrowstep

CONTACT: Belinda Thomas, belinda@franklinrae.com, or Parveen Kaur,
parveen@franklinrae.com, or Mary Jones, mary@franklinrae.com, all of Franklin
Rae Communications for Narrowstep, +44 (0) 20 7317 5400

Web site:

http://www.narrowstep.com/
http://www.terra.es/
http://www.terra.com.pe/

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