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International Entertainment News

Wednesday, May 09, 2007

Warner Bros. International Television Distribution and ViDeOnline Partner to Launch New On-Demand Video Service in Hong Kong, Featuring Hundreds of Motion Pictures from Warner Bros.

Warner Bros. International Television Distribution and ViDeOnline Partner to Launch New On-Demand Video Service in Hong Kong, Featuring Hundreds of Motion Pictures from Warner Bros.

BURBANK, Calif. and HONG KONG, May 9 /PRNewswire/ -- ViDeOnline Communications, Ltd. (VDO) has signed a multiyear video-on-demand (VOD) and subscription video-on-demand (SVOD) agreement with Warner Bros. International Television Distribution (WBITD) for the Hong Kong rights to all current feature-length motion pictures and hundreds of library feature films distributed by WBITD, it was announced today by Jeffrey R. Schlesinger, President, Warner Bros. International Television, and Dr. Priscilla M. Lu, Founder, Chairman and CEO of ViDeOnline Communications Ltd.

The agreement-negotiated on behalf of WBITD by Ted Lai, Vice President, International Television-will allow ViDeOnline to offer legal downloads of premium content from Warner Bros. through its "08Media" portal, which officially launched on March 29, 2007, in Hong Kong. The service will initially feature more than 100 motion pictures distributed by WBITD, including a mix of recent theatrical releases and favorites from the Studio's vast entertainment library. Featured titles to be initially offered will include recent releases such as "Kiss Kiss, Bang Bang," "V For Vendetta," "Superman Returns," "The Ant Bully," "Lady in the Water" and "Happy Feet" (winner of the Academy Award(R) this year for Animated Feature Film), as well as popular catalog titles such as "The Polar Express," "Harry Potter and the Goblet of Fire," "Batman Begins," "Charlie and the Chocolate Factory" and "Firewall." All video content can be streamed or downloaded and played on compatible home computers.

"Making our movie content available to ViDeOnline's Hong Kong consumers is an important step in our global digital distribution strategy," said Jeffrey R. Schlesinger. "This deal fits perfectly with our philosophy of providing consumers around the world with access to our world-class entertainment."

"ViDeOnline is committed to working directly with Hollywood studios in protecting their copyright assets and has instituted sophisticated video watermarking, digital rights management and other advanced security measures to ensure the complete protection of copyrighted films and television content," said Dr. Priscilla M. Lu. "We're thrilled to add premier Hollywood programming from Warner Bros. as we continue to grow our entertainment catalog with the latest new releases and library movie film programming."

The expansive rollout of high-speed broadband and wireless services in Asia has created a customer base with an increased demand for new, quality content. ViDeOnline acts as the "trusted partner" in providing an optimal platform for aggregating content with the necessary technology to download and track DRM-protected feature films and TV shows to broadband carriers throughout Asia. ViDeOnline provides a cost effective entry and highly scalable, yet economical distributed platform for the delivery of digital entertainment.

About Warner Bros International Television Distribution

Warner Bros. International Television Distribution is one of the world's largest distributors of feature films, television programs and animation to the international television marketplace (broadcast, pay cable, basic cable, satellite, pay-per-view, video-on-demand, digital platforms, etc.). It licenses some 50,000 hours of programming (including more than 6,000 features and 74 current series), dubbed or subtitled in more than 40 languages, to telecasters and cablecasters in more than 175 countries.

About ViDeOnline Communications Ltd

ViDeOnline Communications, Ltd aggregates digital media content for distribution over its secured O8 Media network to Internet Service Providers, broadband carriers, IPTV and Digital TV providers and mobile phone carriers. ViDeOnline's initial market focus is Asia, specifically China. The Company secures the content by enhancing industry standard Digital Rights Management technologies for delivery to PCs, set top boxes, mobile phones and DRM supported portable players. Its full end to end network capabilities include content management with a full suite of ingestion tools for a wide range of consumer viewing devices, content security management with industry approved DRM and watermarking, subscriber management with billing and real time transaction record reporting, as well as network management to monitor server and network congestion, transaction integrity and content flow. As one of the leading technology pioneers in this digital media network space, ViDeOnline is able to secure licenses for distribution of major Hollywood studio content, as well as music from the major record labels, and is uniquely positioned to becoming one of the leading providers of digital media content in Asia. For more information visit our corporate website www.videonline.com.

NOTE: ViDeOnline Communications Ltd., and O8Media and/or the logos and icons associated with each of these names are trademarks of ViDeOnline Communications, Inc. and may be registered in certain jurisdictions. All other trademarks are the property of their respective owners.


Source: ViDeOnline Communications, Ltd.

CONTACT: Eric J. Kmiec of ViDeOnline Communications Ltd.,
+1-650-587-1008, or info@videonline.com; or Tammy Golihew of Warner Bros.
International Television Distribution, +1-818-954-4855, or
tammy.golihew@warnerbros.com

Web site:

http://www.videonline.com/


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