Nation's Largest Chrysler Jeep Dealer Breaks Ground With Metro Detroit TV Ads in Arabic

Nation's Largest Chrysler Jeep Dealer Breaks Ground With Metro Detroit TV Ads in Arabic

Successful "Talk To Toni!" Ad Campaign in Arabic Features Anttwan

SOUTHFIELD, Mich., May 9 /PRNewswire/ -- Southfield Chrysler Jeep - the nation's largest Chrysler Jeep dealer - pioneers automobile advertising and reaches a wider audience to increase sales with the success of "Talk To Toni" commercials in Arabic.

The path-breaking ads on Middle Eastern Broadcast Network (MBN), local cable TV stations, WMZK-AM radio and on the Internet feature Toni Anttwan, the store's leading salesperson with his family. Southfield Chrysler Jeep is a multicultural dealership with employees representing Iraq, Poland, Ethiopia, Ukraine, Israel, India, Albania and the Philippines in both language and culture. The store's "Ask Toni" advertising campaign is one example of its multicultural approach.

"Our customers and our staff are a big global group," said Southfield Chrysler Jeep General Manager Paul Steel. We value the pluralism of the many cultures of Metro Detroit which helps us best serve everyone who walks through our doors."

"We are excited with the positive response to the "Talk To Toni" ad campaign," said Steel. "Market specific advertising has been very successful for our dealerships." Anttwan has sold more than 30 cars per month since the debut of the campaign, which he attributes to the new sales approach.

The spots were produced by David Clements Productions and can be viewed at http://davidclementsproductions.com/media/1106-Ask-Tony.htm.

Southeastern Michigan has the largest Arabic language community in North America.

Southfield Chrysler Jeep is a certified DaimlerChrysler Five Star Dealer, the automaker's highest dealer recognition. The Five Star rating requires the dealership to earn consistently high scores on customer satisfaction surveys and meet rigorous standards in all areas of operation.

Southfield Chrysler Jeep is a member of the Chrysler Jeep Superstores Advertising Association, a group of 39 independently owned Chrysler Jeep Superstores in Southeastern Michigan from Monroe to Fowlerville and from Clinton to Port Huron.

Web site:

http://www.chryslerjeepsuperstores.com/ .

For more information on Southfield Chrysler Jeep, call 248-354-2950 or visit http://www.southfieldchrysler.com/ .

First Call Analyst:
FCMN Contact:

Source: Chrysler Jeep Superstores

CONTACT: Juanita A. Davis or Leland K. Bassett, +1-313-965-3010, both of
Bassett & Bassett, Incorporated for Chrysler Jeep Superstores

Web site:

http://www.southfieldchrysler.com/
http://www.chryslerjeepsuperstores.com/
http://davidclementsproductions.com/media/1106-Ask-Tony.htm

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