SRS Labs and Arima Communications Enable the 'WOW' Factor on Mobile Phones

SRS Labs and Arima Communications Enable the 'WOW' Factor on Mobile Phones

Arima Communications Licenses SRS Labs' WOW HD Technology to Enhance Audio for Multimedia Phones; First Phone is O2's Xda Flame

SANTA ANA, Calif., May 15 /PRNewswire-FirstCall/ -- SRS Labs, Inc. (NASDAQ:SRSL), a leading provider of surround sound, audio and voice technologies, today announced that Arima Communications, an Original Design Manufacturer (ODM) based in Taiwan, has licensed SRS WOW HD(TM) audio and bass enhancement technology for a variety of new high end Windows Mobile phones, starting with the O2 Xda Flame which is branded and distributed by O2 Asia Pacific & Middle East (O2 AP & ME). Under terms of this agreement, Arima is now licensed to implement SRS WOW HD audio solutions as part of their handset designs to streamline the licensing process for customers while providing industry-leading SRS-branded audio solutions to wireless handset makers and service providers worldwide.

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"SRS Labs is the perfect choice to become our audio technology partner because Arima will settle for nothing less than the best stereo imaging and bass performance for our multimedia-savvy consumers," said Jason Chen, Assistant Director of Software Design, Arima Communications. "SRS WOW HD is a pivotal feature enabling the Flame to deliver a full multimedia experience. Great video demands great audio." The O2 Xda Flame also features NVIDIA's GoForce(R) GPU for visually-rich Mobile TV broadcasting and a TV-out connector.

SRS WOW HD provides a richer, more natural sound for audio and restores clarity often lost in the mixing and compression process.

"We're excited to work with a market leader like Arima Communications," said Michael Franzi, vice president of sales - licensing, SRS Labs. "Arima's dedication to delivering the best possible multimedia experience and subsequent adoption of SRS WOW HD is an important design partnership for SRS Labs, which will further elevate the SRS WOW HD brand in the 21 million unit- a-year global Window's Mobile phone market. We look forward to broadening our relationship with Arima and marketing this 'total solution' through joint marketing efforts and innovative technology and product advancements."

Arima Communications specializes in the research, development, manufacturing and marketing of mobile communications products. The company produces multi-band GSM, GPRS, 3G and smart phones. It also develops high-end Pocket PC phone, like the design developed for the O2 Xda Flame.

SRS WOW HD improves the audio performance of compressed audio, providing optimized bass response, high frequency definition and clarity, an expanded audio field and more natural sound that increases the listeners involvement in the multi-media experience. The technology is used to not only deliver superior sound over stereo earphones but is also a key ingredient used to tune each handset's speaker or speakers to achieve maximum sound quality, dynamic range and imaging. To date, more than 500 million hardware and software products that include the SRS WOW family of audio technologies have shipped or have been downloaded. The technology continues to be the top choice for manufacturers due to flexibility, ease of integration, better overall performance and cost savings benefits.

The O2 Xda Flame is currently being shipped throughout Hong Kong, Taiwan, Thailand, Singapore, UAE and other parts of Asia.

About SRS Labs, Inc.

SRS Labs develops advanced audio and communications technology that optimizes and improves the listening experience through techniques based on the latest research into the human auditory system. With over one billion products shipped worldwide, SRS Labs is a leader in audio. Incorporated in products ranging from HDTVs and mobile phones to PCs and automotive entertainment, SRS Labs audio and speech signal processing provides the best possible sound on every form factor and in every environment. SRS Labs surround sound solutions enable the professional broadcast and recording industries with high-performance production, back-haul, storage, and transmission capability. SRS Labs supports manufacturers worldwide with offices in the US, China, Europe, Japan, Korea and Taiwan.

About Arima Communications Corp.

Arima Communications Corp. (abbr. Arima Communications, TSEC listed number: 8101.TW), established in August 1999, is the leading professional handset ODM company certificated by worldwide first tier handset branding companies, which commission Arima Communications to design and produce mobile phones. Arima Communications specializes in mobile communications products. Currently, the main product lines are the feature phones and smart phones in GSM / GPRS and 3G / HSPA. Arima Communications oriented as a total solution provider, is capable of providing its customers the full plans of market research, product design, product development, manufacture, product certification, global logistics and after-sales service in global presence up to heaps of countries.

Arima Communications not only equips with the solid ability to product development, but also controls the core technology of wireless communications. As a result, Arima Communications has been successful in wireless communications field for decades. Apart from key technologies in communications protocol, audio & video multi-media application, user interface, and application software, and etc., Arima Communications is developing the advanced technologies and products in 3G feature phones and smart phones actively. For more information about the company, please visit www.arimacomm.com.tw

Contact : Spokesman-Mr. Stephen Hung
Tel : +886-2-8227-5341

SRS Labs, Inc, Media Contact:
Cyndee Pelino, Marketing Manager
949-442-5518
cyndeep@srslabs.com

Except for historical information contained in this release, statements in this release, including those by Mr. Franzi, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs' products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.

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Source: SRS Labs, Inc.

CONTACT: Media, Cyndee Pelino, Marketing Manager of SRS Labs, Inc.,
+1-949-442-5518, cyndeep@srslabs.com; or Mr. Stephen Hung, +886-2-8227-5341,
for Arima Communications Corp.

Web site:

http://www.arimacomm.com.tw/

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