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International Entertainment News

Tuesday, May 01, 2007

SIVOO Enhances Latino Programming with 1,000 Hours of New Content

SIVOO Enhances Latino Programming with 1,000 Hours of New Content

SIVOO Adds Top Entertainment Programming From Argentina, Colombia and Mexico

PHILADELPHIA, May 1 /PRNewswire-FirstCall/ -- SIVOO Holdings, Inc. (OTC Pink Sheets: SIVO.PK), operator of the first Internet TV network of multicultural on-demand entertainment programming, today announced it has reached new agreements with five of the top producers of multicultural entertainment programming, including Comedy Time Network, Excalibur Media Group, Caracol Television, Telefe and Metro TV. As a result, SIVOO will expand its Spanish-language portal (www.sivoo.com/spanish/en) to include an additional 1,000 hours of new Latino on-demand entertainment programming from Argentina, Colombia and Mexico.

"These new relationships represent SIVOO's desire to work with the best- of-the-best in programming to continually enhance the SIVOO user experience," said Daniel Leon, vice president of content and business development at SIVOO. "SIVOO's Spanish-language content is incredibly popular and we remain committed to offering the freshest selection of multicultural entertainment programming from around the globe."

As part of an agreement with Comedy Time Network, SIVOO will provide viewers with on-demand access to stand-up comedy routines from the best of Comedy Time Latino. This includes the best Latino Comics taped at the finest comedy clubs around the country. Viewers will also be able to choose from several "Funnysodes," including the popular series "Beverly Hills Barrio." The Comedy Time Network is one of the first made-for-mobile networks and is the global market leader in original comedy content created for wireless handsets.

In addition, SIVOO will offer a series of boxing matches under its agreement with Excalibur Media Group. The on-demand fights will feature Mexican boxers, including female featherweight boxer Jackie Nava, light welterweight boxer Pipino Cuevas, Jr. and Ulises Solis, the current IBF World light flyweight "Champion of the World."

SIVOO will also expand its current Spanish-language drama line-up with new soap operas and telenovelas from Colombia and Argentina based on agreements with Caracol Television and Telefe, respectively. Some popular titles include: "Historias de Hombre Solo Para Mujeres," "La Guerra de las Rosas," "Resistire," "Tangled in the Net," "Frecuencia 04" and "Maria Madrugada." In addition, SIVOO will provide viewers with top travel, food and entertainment programming from Colombia via its agreement with Metro TV.

The new SIVOO Latino content will be live by Saturday, May 5 in honor of Cinco de Mayo.

Please visit www.sivoo.com/spanish/en or www.sivoo.com/spanish/es to learn more.

About SIVOO

Founded in 2000, SIVOO Holdings, Inc. (OTC Pink Sheets: SIVO.PK) operates the first Internet TV network of multicultural on-demand entertainment. It serves the fastest growing segments of the U.S. population with more than 22,000 hours of quality on-demand content under contract that is delivered through an Internet browser to PCs, televisions, portable devices and mobile phones.

Only SIVOO gives consumers the choice of watching ad-supported on-demand multicultural entertainment for free or without ads for a nominal fee. SIVOO's proprietary system currently serves video through Microsoft Windows Media Player via any Web browser.

SIVOO is headquartered in Philadelphia, PA, and has a production facility in Universal City, CA.

SIVOO is a trademark of SIVOO Holdings, Inc. All other trademarks are the property of their respective owners.

SAFE HARBOR STATEMENT

The statements contained in this press release that are not historical facts are forward-looking statements based on current expectations of future events that involve risks and uncertainties including, without limitation, risks associated with the inherent uncertainty of the timing and success of high technology hardware and software research; new product development; the market pricing of media content and related products and services; changes in consumer demand for Internet access to media content, commercialization of new products and services; Internet or network outages or failures; breaches of Internet, network, or system security; changes in network infrastructure, transmission methods and broadband technologies; adoption of new broadband Internet access technologies; economic conditions including interest and currency exchange rate fluctuations; changes in generally accepted accounting principles; the impact of competitive products or services; trade buying patterns; wars or terrorist acts; product liability and other types of lawsuits; the impact of legislation and regulatory compliance; and patent, licensing, and other intellectual property risks and uncertainties. Actual results may vary materially from the forward-looking statements. The Company assumes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise. When used in this release and documents referenced, the words "believes," "expects," "may," "should," "seeks," or "anticipates," and similar expressions as they relate to SIVOO or its management are intended to identify such forward- looking statements.

Media Contact: Investor Contact:
Jessica Grutkowski Amy Glynn
Euro RSCG Magnet for SIVOO Cameron Associates for SIVOO
212-367-6804 212-554-5464
sivoopr@eurorscg.comamy@cameronassoc.com

First Call Analyst:
FCMN Contact: jessica.grutkowski@eurorscg.com


Source: SIVOO Holdings, Inc.

CONTACT: Media, Jessica Grutkowski of Euro RSCG Magnet, +1-212-367-6804,
or sivoopr@eurorscg.com, or Investors, Amy Glynn of Cameron Associates,
+1-212-554-5464, or amy@cameronassoc.com, both for SIVOO Holdings, Inc.

Web site:

http://www.sivoo.com/spanish/en
http://www.sivoo.com/spanish/es


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