Richie Ren Launches New Global Album Featuring Theme Songs from 'Zhu Xian Online'

Richie Ren Launches New Global Album Featuring Theme Songs from 'Zhu Xian Online'

BEIJING, May 10 /Xinhua-PRNewswire/ -- Speaking for "Zhu Xian Online", the latest online game developed by China's leading game provider Beijing Perfect World, Asian superstar Richie Ren arrived in Shanghai for a press conference on April 26 to promote his latest album, in which featured songs in "Zhu Xian Online" including "Zhu Xian: I'm back" and "Zhu Xian Love".

As one of Asia's most prominent stars, Richie is also recognized for his hard-working and friendly attitude, with his "Hard Boiled Good Guy" image melting the hearts of many. Throughout his career he has been generous towards many communities, successfully arousing young people's social awareness, winning him a name of "Wu Xia (swordsmanship)" -- a spirit also reflected in Zhu Xian Online's leading character Zhang Xiao-fan. Richie and Zhang shared a few common features -- both ordinary guys starting from scratch and work all their way to the top -- hence the perfect spokesperson for Beijing Perfect World's latest masterpiece, "Zhu Xian Online".

"Zhu Xian: I'm back", Zhu Xian Online's theme song topped several music charts and bill-boards for nearly a month after its release. Also featured in the game was "Zhu Xian Love", a much anticipated love song due to release soon. The music videos of both songs are interconnected, featuring Zhu Xian Online's mystic setting and breathtaking sceneries. The music video of Zhu Xian: I'm back" alone was a two million RMB production. In the Shanghai press conference, Richie Ren, showed up in his devil custom with a soul-destroying stick, reminded the audience of Zhu Xian's Zhang Xiao-fan.

Richie commented, "These two new music videos are quite different from my earlier videos, the shooting itself was a unique experience. It was more like a Swordsman TV drama production in terms of the huge set and number of people involved. The crew of 'Zhu Xian: I'm back' and 'Zhu Xian Love' on set exceeded 400, a number comparable to a mega hit movie production! It was a personal record for myself having participating in it." He continued, "As Zhu Xian Online's spokesperson, we are also looking forward to more corporation with Beijing Perfect world in the very near future."

Introduction of Beijing Perfect World Technology Co., Ltd.

Beijing Perfect World Technology Co., Ltd., ( http://www.wanmei.com/en/wanmei.htm ) founded in 2004, was originally invested in by Mr. Chi Yufeng, the president of Human Software Corporation, a leading company in educational software enterprises in China, as well as other famous people in Information Technology. The aim of the company is to develop national online games and make world-class online games with heart and soul, while striving to be the leading team in the development of online gaming in China and publicizing traditional Chinese culture to the world.

With an effective management team, outstanding techno-talents, wide markets and rich marketing experience, the Company now employs more than 500 staff, 17% of whom have acquired Masters or Doctors degrees. Relying on precise and stable technical accumulation and deep international influences, the company commits itself to developing internationally competitive products in more fields and leads Chinese interactive entertainment products to the world through more extensive international cooperation.

Introduction of "Perfect World"

Perfect World ( http://www.w2i.com.cn/ )is a great fantastic 3D online game presented by Beijing Perfect World Technology Co., Ltd. The company invested more than 30 million RMB into finishing the whole project over three years. Starting from a traditional Chinese myth that Pangu built the sky, land and people, the game created a particular historical period and took players to times of old, with its epic backgrounds and grandiose story content.

As a wholly homemade masterpiece, "Perfect World" covers many creative elements that are leading at home and abroad. The super-large and seamless map completely clears up regional limitations, flying status' makes the 3D war seem really possible, while the function that large factions can build cities by themselves allows players to have fun while creating a whole new world. The private home system enriches the communication between players and making armaments in person lets players possess unique weapons. Also, there are more systems like individualized image setups, freely-designed fashion systems and a buddy system. Some designs are very interesting: flying kites and fishing, which can relax players; carriages and yachts area also on offer. All these lead players to appreciate the magnificent scenery in "Perfect World."

Introduction of "Wulin2"

"Wulin2"is a 3D Q edition Wu Xia fantasy online game, which was developed by Beijing Perfect World in 2006. It cost over 200 million RMB and took a total of 2 years to develop, creating a brand-new "Online Comedy Game" entertainment style for gamers. The game story starts at the Tongfu hostel in the small town of Qixia, and then moves on to the world, which is full of peril. It brings the players to the unpredictable Wulin world where they can do what ever they like, while trying their best to become a hero.

The story behind the game "Wulin2" is drawn from the famous modern comedy teleplay of the same name. In order to inherit "Perfect World's" consistent and precise game style, the game is created by an advanced 3D engine. It possesses the characteristics of a small-sized client server, with low computer hardware requirements and fancy images. Using the many wonderful characteristics of the "Wulin" teleplay, Beijing Perfect World initiated the "Online Comedy Game." It concentrates on a comfortable, humorous game style from the aspects of game background, tasks, systems and so on, and it always amuses the players through humorous dialogue and tasks.

Introduction of "Zhu Xian"

Beijing Perfect World will launch a large-scale fantasy self-cultivating online game called "Zhu Xian," which is based on an extremely popular novel, currently dominating the top ten most popular novels of Baidu. Its unique, forth generation MMPRPG system configuration will renovate the current Chinese online game market.

"Zhu Xian Online" will inherit the fantasy elements of the novel, express China's beautiful scenery and truly let the player experience the full process of self-cultivation. This beyond-space-and-time "4D" online game has an abundant production system, complex mage equipment and a variety of regions. The game will have furious clan battles, and will allow the players to enter the mysterious underground. The game creates two unique ways of leveling up and self-cultivation, and will bring a totally different fantasy online game to you.

Source: Beijing Perfect World Co., Ltd.

CONTACT: Li Meng, Media Executive, Marketing Department of Beijing
Perfect World Co., Ltd., +86-10-5885-8555 x1140, or fax, +86-10-5885-1012, or
mobile, +86-138-1162-5754

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