Impressive Technological Advances in Dentistry Offer Millions Suffering From Bad or Missing Teeth the Chance to Smile Again

Impressive Technological Advances in Dentistry Offer Millions Suffering From Bad or Missing Teeth the Chance to Smile Again

Latest solutions presented at the 2007 Nobel Biocare World Conference, featuring renowned dental experts and special guest, television star Dr. Phil McGraw

YORBA LINDA, Calif., May 24 /PRNewswire/ -- Patients don't need to be afraid of going to the dentist anymore. In fact, their dentists may make them smile in ways that they have always dreamed of, thanks to the new, patient- friendly solutions from Nobel Biocare. These advances are being presented this week at the 2007 Nobel Biocare World Conference in Las Vegas.

Industry professionals are sharing knowledge, insight and solutions for functional and esthetic dental issues and the tremendous impact they have on an individual's appearance and self-esteem. Television talk show host and best-selling author, Dr. Phil McGraw, joins the world's leading dental experts at the Conference as a special keynote speaker.

The Way to a Smile

For the millions of people that are missing teeth, have broken or worn teeth, old, blackened fillings or noticeable stains, the solutions presented at the Conference mean new hope. Minimally invasive, state-of-the-art procedures result in virtually no pain and have significantly shortened healing times with long-lasting results.

"I am constantly in the public eye and since having my top six front teeth fixed, I want to smile all day," said Inge de Bruijn, four-time Olympic Gold Medalist and double world-record holder who received Procera(R) laminates from Nobel Biocare. In fact, 25 percent of Americans believe their smile or teeth are the one facial feature that they would change to boost their self- esteem.(1)

"It's clear that an esthetically pleasing smile can dramatically boost a person's self esteem and confidence and that's fueling the field of cosmetic dentistry," says Conference Chairman and renowned prosthodontist, Professor Emeritus, Brien Lang, from the University of Michigan School of Dentistry.

Minimally Invasive Painless Solutions

"A totally new smile is now available in very little time, with only a minimal number of visits to the dentist. The results evoke a powerful emotional reaction from patients," said Dr. Ron Goldstein, a leading aesthetic dentist and published author of dental textbooks. "It is very important to me to offer my patients an affordable, minimally-invasive solution to a problem that upsets them and that they often feel they can do nothing about."

Dr. Goldstein's patients are not alone. According to Consumer Reports, approximately 19 million adults in the U.S. are missing all of their natural teeth, and another 113 million are missing at least one tooth.

More than 280 industry experts from around the world are discussing new hope for these people, and profiling the latest cosmetic and surgical solutions at this industry-leading educational forum. The Conference highlights patient-friendly procedures using minimally-invasive technology -- approaches that result in less pain and reduced healing times, and offer alternatives to bone grafting which decrease treatment costs and patient anxiety.

Comprehensive One-Stop Solutions

Currently the only provider of complete root-to-tooth solutions, Nobel Biocare offers quick, versatile and natural-looking esthetic solutions for virtually every dental patient's circumstance.

Nobel Biocare solutions include:

-- The Nobel Biocare Procera(R) process which creates beautiful, perfectly
matched teeth, with fewer post-operative complications and
significantly reduced chair time;
-- Procera(R) ceramics which have revolutionized conventional crowns
allowing light to shine through for a natural, translucent glow;
-- NobelRondo (TM) ceramics which are extremely resistant to daily wear,
exhibiting no distinguishable color change even after five years; and
-- NobelRondo (TM) Gingiva Zirconia which drastically transforms the
esthetics of receding gums through perfectly matched pink porcelain
that replicates the appearance of soft tissue.

In 2005, the Nobel Biocare World Conference drew 6,000 delegates representing 74 nationalities. Building on that incredible momentum, more than 10,000 delegates from around the world are attending the five-day 2007 Conference.

For more information about Nobel Biocare or the Nobel Biocare World Conference 2007, visit www.nobelbiocare.com

For further information, please contact:
Marc Macaulay, PR & Media Planner Mary Coyle, MS&L
Tel: 714-282-4876 or 949-500-6825 Tel: 917-687-6642
e-mail: mark.macaulay@nobelbiocare.commary.coyle@mslpr.com

Nobel Biocare is a medical devices group and the world leader in innovative esthetic dental solutions with its brands Branemark System(R), NobelReplace(TM), NobelSpeedy(TM), NobelPerfect(R), NobelDirect(R), Replace Select, (dental implants), Procera(R) (individualized dental prosthetics), NobelGuide(TM) (complete patient rehabilitation program) and NobelSmile(TM) (patient education website). Nobel Biocare is a one-stop shop for restorative esthetic dentistry, offering a wide range of innovative Crown & Bridge & Implant products, as well as training and education, patient information and clinically documented treatment concepts. Nobel Biocare has over 2,100 employees and recorded revenue of EUR 601 million in 2006. The Company is domiciled in Zurich, Switzerland with headquarters in Zurich and in Gothenburg, Sweden. Production takes place at four production sites located in Sweden and the USA. Nobel Biocare has direct sales organizations in 34 countries. The shares of the parent company Nobel Biocare Holding AG are listed on the SWX Swiss Exchange and on the Stockholm Stock Exchange, Sweden.

Interesting Facts About Smiles

-- Virtually all Americans (99.7%) believe a smile is an important social
asset.
-- 96% of adults believe an attractive smile makes a person more appealing
to members of the opposite sex.
-- Three-quarters of adults feels an unattractive smile can hurt a
person's chances for career success

Source: American Academy of Cosmetic Dentistry

-- 73% of Americans say they would feel self-conscious if they lost a
tooth or teeth.
-- A healthy-looking smile ranks among the top three aspects of a person's
appearance that affect self-esteem.
-- Twenty five percent of Americans say their smile or teeth are the one
facial feature that they would change to boost their self-esteem.

Source: Opinion Research Corporation International

Interesting Facts About Missing Teeth

-- Approximately 19 million adults in the U.S. are missing all of their
natural teeth, and another 113 million are missing at least one tooth.

Source: Consumer Reports July 1996

-- According to the Center for Disease Control, 1 out of every 200 people
between the ages of 20-39 are missing all of their natural teeth, 1 out
of every 20 people between the ages of 40-59 are missing all of their
natural teeth and 1 out of every 4 people 60 and older are missing all
of their natural teeth.

Source: Center for Disease Control, CDC

-- By age 17, more than 7.3 percent of U.S. children have lost at least
one permanent tooth because of caries; by age 50, Americans have lost
an average of 12.1 teeth, including the third molars.

Source: Surgeon General's report on Oral Health- March 25, 2000

-- Each year, Americans spend about $70 billion on dental services,
ranging from basic checkups to sophisticated dental implants and new
cosmetic whitening treatments.

Source: Reed Abelson (NYT) Late Edition - Final , Section C , Page 1 , Column 2

(1) Opinion Research Corporation International

Source: Nobel Biocare

CONTACT: Marc Macaulay, PR & Media Planner, Nobel Biocare,
+1-714-282-4876, or +1-949-500-6825, or mark.macaulay@nobelbiocare.com; Mary
Coyle, MS&L, +1-917-687-6642, or mary.coyle@mslpr.com

Web site:

http://www.nobelbiocare.com/
http://www.nobelsmile.com/

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