Illegal Downloading Among Youth Drops, Reports New Study

Illegal Downloading Among Youth Drops, Reports New Study

Survey Suggests Parental Rules Matter In Encouraging Good Internet Behavior

WASHINGTON, May 22 /PRNewswire-USNewswire/ -- The results of a recent nationwide survey released by the Business Software Alliance (BSA) show that illegal downloading of digital copyrighted works by youth (ages 8 to 18) has dropped by 24 percent in the last three years. The survey, first conducted in 2004, indicated that 60 percent of survey participants reported downloading software, music, movies, or games without paying for it; in 2006 the percentage of those who downloaded without paying dropped to 43 percent; and in 2007 the percentage decreased to 36 percent. Youth report that parental oversight is a significant motivator and key influencing factor in their online behavior.

When the young survey participants were asked what worries them about downloading digital copyrighted works, such as software, music, movies or games, from the Internet without paying, the top responses were fear of accidentally downloading a computer virus (62 percent), getting into legal trouble (52 percent) and accidentally downloading spyware (51 percent). Fear of getting in trouble with parents ranked fourth at (48 percent), increasing from 40 percent in 2006.

"This study indicates that parents represent a growing and effective influence on the online practices of youth," said Diane Smiroldo, vice president of public affairs for BSA. "But, while decreases in downloading are encouraging over recent years, youth are still taking too many risks online. We hope that parents continue to take seriously their role in helping their children make the right choices online."

When comparing the 2007 study results with the 2004 and 2006 surveys:

-- There was a decrease in the percentage of kids downloading software
without paying for it; 11 percent reported illegal downloading in 2007,
down from 14 percent in 2006, and in 2004 at 22 percent.
-- In 2007, 30 percent of youth admitted to downloading music without
paying, compared to 32 percent in 2006 and 53 percent in 2004.
-- 8 percent admitted to downloading movies without paying in 2007, down
from 10 percent in 2006 admitting downloading without paying, and 17
percent reporting so in 2004.

Among other key findings:

In the 2007 survey, comparing young people without parental rules to youth with parental rules, kids are more likely to:

-- surf the Web (87 percent without parental rules vs. 63 percent with
rules);
-- buy something (55 percent without parental rules vs. 19 percent with
rules);
-- download software (52 percent without parental rules vs. 19 percent
with rules); and,
-- download music without paying a download fee (47 percent without
parental rules vs. 16 percent with rules).

"This study indicates that parents have a strong influence on how their children will make decisions about appropriate Internet behavior," said Smiroldo. "Fortunately, the survey found that more than half of the students have been warned by their parents about dangerous, illegal online behaviors. Imposing rules and ensuring your children abide by them may be an old- fashioned concept for cyberspace, but it works."

BSA Offers Free Resources for Children, Parents and Teachers

Children can visit http://www.cybertreehouse.com/, a website designed exclusively for young people to learn about appropriate computer usage in a fun and informative way. The site includes Garret the Ferret, BSA's cyber- champion mascot, leading kids through games and activities that illustrate smart cyber behavior.

BSA provides a myriad of resources to help parents, teachers and guardians talk with young people about ethical and legal computer behavior. BSA's website, http://www.playitcybersafe.com/, offers BSA's first cyber ethics curriculum, "Play It Safe in Cyberspace." The curriculum is widely used by parents and teachers to assist in conversations with elementary and middle school-age children about responsible cyber behavior. Since its initial distribution in 2002, the "Play It Safe in Cyberspace" curriculum has reached more than 13 million kids, parents and teachers. And, at the start of the 2007-2008 academic school year, BSA will introduce its second curriculum, "B4UCopy," available for kids ages 8-18 and higher education students.

Other free resources from BSA available for teachers and parents include a four-page comic book curriculum and teacher's guide also available on http://www.playitcybersafe.com/.

Survey Methodology

This survey was conducted online within the United States by Harris Interactive on behalf of BSA between March 14 and 19, 2007 among 1,196 youths ages 8 to 18 (including 506 tweens ages 8 to 12 and 690 teens ages 13 to 18. Figures for age, sex, race/ethnicity, education, parental education, and region were weighted where necessary to bring them into line with their actual proportions in the population.

With a pure probability sample of 1,196, one could say with a ninety-five percent probability that the overall results would have a sampling error of +/- 2.8 percentage points. Sampling error for data based on sub-samples would be higher and would vary. However, that does not take other sources of error into account. This online survey is not based on a probability sample and therefore no theoretical sampling error can be calculated.

About the Business Software Alliance

The Business Software Alliance (http://www.bsa.org/) is the foremost organization dedicated to promoting a safe and legal digital world. BSA is the voice of the world's commercial software industry and its hardware partners before governments and in the international marketplace. Its members represent one of the fastest growing industries in the world. BSA programs foster technology innovation through education and policy initiatives that promote copyright protection, cyber security, trade and e-commerce. BSA members include Adobe, Apple, Autodesk, Avid, Bentley Systems, Borland, CA, Cadence Design Systems, Cisco Systems, CNC Software/Mastercam, Dell, EMC, Entrust, HP, IBM, Intel, McAfee, Microsoft, Monotype Imaging, PTC, SAP, SolidWorks, Sybase, Symantec, Synopsys, The MathWorks, and UGS.

About Harris Interactive

Harris Interactive is the 12th largest and fastest-growing market research firm in the world. The company provides innovative research, insights and strategic advice to help its clients make more confident decisions which lead to measurable and enduring improvements in performance. Harris Interactive is widely known for The Harris Poll, one of the longest running, independent opinion polls and for pioneering online market research methods. The company has built what it believes to be the world's largest panel of survey respondents, the Harris Poll Online. Harris Interactive serves clients worldwide through its United States, Europe and Asia offices, its wholly-owned subsidiaries Novatris in France and MediaTransfer AG in Germany, and through a global network of independent market research firms. More information about Harris Interactive may be obtained at http://www.harrisinteractive.com/.

To become a member of the Harris Poll Online and be invited to participate in online surveys, register at http://www.harrispollonline.com/.

First Call Analyst:
FCMN Contact:

Source: Business Software Alliance

CONTACT: Diane Johnson, +1-703-391-2056, diane@fourleafpr.com, or
Suzanne E. Henry, +1-434-972-7278, Suzanne@fourleafpr.com, both of Four Leaf
Public Relations for Business Software Alliance

Web site: http://www.bsa.org/
http://www.cybertreehouse.com/
http://www.playitcybersafe.com/
http://www.harrisinteractive.com/
http://www.harrispollonline.com/

NOTE TO EDITORS: For publishable charts and graphs, or the topline report, contact Diane Johnson at diane@fourleafpr.com or 703-391-2056. For interviews with Diane Smiroldo, also contact Diane.

-------
Profile: intent