BET Announces the Premiere of 'the 5ive'

BET Announces the Premiere of 'the 5ive'

Host Alesha Renee Puts Seal of Approval on Today's Top People, Places, and Things on Network's New Series

- Network Premiere June 4, 2007 @ 7:30 p.m. ET /PT -

NEW YORK, May 17 /PRNewswire-FirstCall/ -- BET eliminates the hassle of guessing what's hot with the debut of its new interactive series, the 5ive. This half-hour show will keep viewers caught up and in the know of the latest happenings in the world at any given time. With "the 5ive" being the new # "1", host, Alesha Renee (HOTWYRED, "New Faces" Winner) will count up the most talked about and desired people, places, events, gadgets, and websites ... you name it! Ranging from must-haves like the new blue tooth virtual laser keyboard to the environmentally charged call to go green, the 5ive has you completely covered. Viewers will be treated three times a week to expert and timely information spanning all realms of pop culture, beginning Monday, June 4, 2007 @ 7:30 p.m. ET/PT.

(Photo:

http://www.newscom.com/cgi-bin/prnh/20070517/NETH029 )

In today and gone tomorrow is the name of the game for our fast paced society, and the 5ive will be here to keep viewers up to date on the latest. As host, Alesha Renee will scope out scorching, exclusive and evasive happenings for viewers and deliver the top 5 picks three times a week. Beating out a bevy of 15,000 hopefuls, Alesha joined the network as one of five winners selected during the networks nationwide "New Faces" Talent Search in 2006. As the former host of HOTWYRED and guest correspondent to the networks entertainment magazine show, THE BLACK CARPET, Alesha's impeccable smile, "street, but sweet" personality, wit and charisma will only add to the sizzle factor of the show.

And if you think you got what it takes to be in the 5ive log on to www.bet.com/the5ive and become part of the show. Viewers will be able to vote for their favorite picks of the day, select songs to appear in the daily video remix; upload home videos; view past episodes and much more. Tune in to the 5ive every Monday, Tuesday and Friday @ 7:30 p.m. ET/PT ... only on BET.

ABOUT BET

BET Networks, a subsidiary of Viacom, Inc. (NYSE:VIA)(NYSE:and)(NYSE:VIA.B), is the leading provider of media and entertainment for African Americans and consumers of Black culture on a global basis. The primary BET cable network reaches more than 84 million households and can be seen in the United States, Canada and the Caribbean. BET Digital Networks - BET J, BET Gospel, and BET Hip-Hop - are brands that combine to serve a broader and more diverse audience than the core network. BET.com is the number one internet destination for the target audiences. BET Mobile delivers music, gaming, and video content to the target audiences on wireless devices across virtually all service providers. BET Event Productions is a full-scale event management and production company with festivals and live events spanning the globe. BET International delivers BET content to the consumers of Black culture around the world. BET Networks inspires its audiences to make a difference in their lives and communities with a series of impactful pro-social initiatives under the Touch BET umbrella.

Visit us @ www.BET.com/pr

Photo: NewsCom:

http://www.newscom.com/cgi-bin/prnh/20070517/NETH029
AP Archive:

http://photoarchive.ap.org/
AP PhotoExpress Network: PRN2
PRN Photo Desk, photodesk@prnewswire.com
Source: BET Networks

CONTACT: Marcy Polanco, +1-212-975-4048, or Marcy.Polanco@BET.net, or
Tricia N. Newell, +1-212-975-8230, or Tricia.Newell@BET.net, both of BET
Networks

Web site:

http://www.bet.com/the5ive
http://www.bet.com/pr
http://www.bet.com/

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Profile: intent