VH1 Classic Expands Its Online Presence With a New Site Dedicated to the Music of the 70's, 80's and Early 90's

VH1 Classic Expands Its Online Presence With a New Site Dedicated to the Music of the 70's, 80's and Early 90's

New Site Launches Today at VH1Classic.com

NEW YORK, April 30 /PRNewswire/ -- Beginning today, VH1 Classic fans have a new online site for all the music videos and VH1 Classic programming they know and love. With thousands of videos and exclusive VH1 Classic performances and programming, VH1Classic.com is an immersive, online extension of the TV channel dedicated to the classic music and artists of the 70's, 80's and early 90's.

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With today's launch, the site offers a catalog of VH1 Classic videos from artists ranging from Led Zeppelin and The Sex Pistols, to Madonna, Michael Jackson and Nirvana. The video library also includes interview segments with artists like Kiss and John Mellencamp from VH1 Classic's "Hanging With" series and performances from past VH1 events including "VH1 Rock Honors" and "VH1 Hip Hop Honors." The site also includes classic-themed elements like, the VH1 Classic Arcade with old-school gaming favorites like Spy Hunter and Defender and exclusive VH1 Classic ringtones for mobile phones.

Additional site features focused on user-interaction and online community building will roll out in the coming months. Tools included in future site rollouts will allow users to rate, comment on, review and submit content. These features will give fans a way to interact with others and will allow them to build communities around similar interests and tastes in music. Additional original video programming will be added throughout the year as well.

"We know that VH1 Classic fans are passionate about their music and our programming around that music. We've also seen that they are inclined to participate in online discussions and interactive programming in a significant and meaningful way," said Tom Calderone, Executive Vice President and General Manager, VH1. "Because of this, we have been expanding Classic's online presence over the last year -- first with a dedicated broadband video channel and now with a new site that will evolve over the next few months to include not only our extensive catalog of music, but elements that will give fans the means to develop a strong online community around the music they love."

A feature of the initial site release launching today offers extensive programmed video playlists that highlight various sub-genres of VH1 Classic's library. Sample playlists include:

-- "The Alternative (The 80's)" with videos by artists like, Depeche Mode
and The Cure;

-- "I Love The 90's" with videos by artists like Nirvana and Pearl Jam;

-- "Metal Mania" with videos by artists like Metallica and Motley Crue;

-- "Rock Fest" with videos by artists like Cream, The Who and Dire
Straits;

-- "Pop Show" with videos by artists like Cyndi Lauper, Whitney Houston
and Culture Club.

VH1 Classic has seen significant online growth in the last year. With the launch of VH1 Classic-themed online video playlists in March, 2006 and the follow up launch of a dedicated VH1 Classic broadband channel in February, 2007 VH1 Classic video streams have grown an average of 20 percent (month over month) during the last 12 months.

VH1 connects viewers to the music, artists and pop culture that matter to them most with series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 90 million households in the U.S. VH1 also has an array of digital services including VH1 Classic, VH1 Soul and VSPOT, VH1's broadband channel. Connect with VH1 at www.VH1.com.

Launched in May 2000, VH1 Classic is a 24-hour network that present videos, concerts and music specials all day long, featuring the best of rock, soul and pop artists from the 70's, 80's and early 90's, including The Beatles, The Stones, Tina Turner, Led Zeppelin, Marvin Gaye, The Who, Stevie Wonder, The Police and many more. Learn more at www.vh1classic.com

Contacts: Erica Cantwell Maura Wozniak
212-846-3683 212-846-7325
erica.cantwell@vh1staff.commaura.wozniak@vh1staff.com

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Source: VH1

CONTACT: Erica Cantwell, +1-212-846-3683, erica.cantwell@vh1staff.com,
or Maura Wozniak, +1-212-846-7325, maura.wozniak@vh1staff.com, both of VH1

Web site:

http://www.vh1classic.com/
http://www.vh1.com/

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