Interpublic Subscribes to TiVo Stop||Watch(TM) Ratings Service

Interpublic Subscribes to TiVo Stop||Watch(TM) Ratings Service

First Advertising Holding Company to Subscribe to Stop||Watch Ratings Service

Ratings to Be Used for Media Research, Planning and Creative Purposes

ALVISO, Calif., April 23 /PRNewswire-FirstCall/ -- TiVo Inc. (NASDAQ:TIVO), the creator and a leader in advertising solutions and television services for digital video recorders (DVRs), today announced that the Interpublic Group of Companies (NYSE:IPG), one of the world's leading organizations of advertising agencies and marketing services companies, has purchased a corporate subscription to the TiVo Stop||Watch ratings service. The subscription, which will be funded through the Interpublic Emerging Media Lab and participating media agencies, allows for the company's media specialist agencies, including MAGNA Global, Initiative and Universal McCann, to have full access to the TiVo Stop||Watch ratings service and research.

The TiVo Stop||Watch ratings service, a comprehensive second-by-second program and commercial ratings research product, gives Interpublic's agencies an authoritative industry database on audience commercial-viewing activity. With broad access to extensive and detailed research, Interpublic's agencies will be able to more effectively identify and analyze how fast-forwarding behavior affects commercial ratings and viewer engagement.

"Subscribing to the TiVo Stop||Watch ratings service enables us to better understand second-by-second commercial viewership during timeshifted and live viewing," said Larry Blasius, Executive Vice President, Director of Negotiations for MAGNA Global, which negotiated the deal. "We are committed to delivering maximum results for our clients, with return on investment for their media choices. The data provided by TiVo Stop||Watch ratings service will start to provide us with the ability to help our clients better understand today's DVR-enabled television viewer, so we can refine our creative and media buying strategies as DVRs proliferate. It also complements the extensive proprietary commercial pod analyses MAGNA Global has conducted, and will help us determine the dynamics of commercial pods built up from seconds compared to those limited to minute data currently available from Nielsen."

"We strive to make the industry's best new media solutions available to our clients and agencies, and our ongoing work with TiVo supports this initiative," said Lori H. Schwartz, senior vice president, director, Interpublic Emerging Media Lab.

"TiVo remains committed to helping advertisers fully understand the effectiveness of their campaigns by providing extensive analysis and measurement data, and we are excited to have Interpublic as a subscriber to the TiVo Stop||Watch ratings service," said Todd Juenger, Vice President & General Manager, TiVo Audience Research & Measurement. "We are especially pleased that the company recognizes the power of TiVo's Stop||Watch ratings service to provide not only invaluable media buying insights, but also a unique lens to evaluate creative effectiveness in a DVR environment."

The TiVo Audience Research & Measurement unit data are derived from a daily, random, anonymous, stratified sample of 20,000 TiVo units -- from which the second-by-second "clickstream" of behavior and viewership is collected and assessed. The TiVo Stop||Watch ratings service is offered in a series of monthly primetime and daytime viewership reports for nationally run programs and advertisements, dating back to September 2006. TiVo Stop||Watch ratings service was introduced in February 2007. The TiVo Stop||Watch reports break down key data for: Total Viewing, Live Viewing, Timeshifted Viewing (less than 1 hour, 1-6 hours, 24-28 hours, and 2-7 day delay), Program Ratings, Commercial Ratings and a Commercial Viewership Index.

About TiVo Inc.

Founded in 1997, TiVo (NASDAQ:TIVO) pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its full set of DVR service features into the set-top boxes of mass distributors. TiVo's DVR functionality and ease of use, with such features as Season Pass(TM) recordings and WishList(R) searches, has elevated its popularity among consumers and has created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features, such as TiVoToGo(TM) and online scheduling, TiVo is expanding the notion of consumers experiencing "TiVo, TV your way.(R)" The TiVo(R) service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience measurement research. The Company is based in Alviso, California.

NOTE: TiVo, Season Pass, TiVoToGo, WishList, the slogan "TiVo, TV your way", Stop||Watch, and the TiVo logo are trademarks or registered trademarks of TiVo Inc. worldwide. (C) 2007 All rights reserved.

About Interpublic

Interpublic is one of the world's leading organizations of advertising agencies and marketing services companies. Major global brands include Draftfcb, FutureBrand, GolinHarris International, Initiative, Jack Morton Worldwide, Lowe Worldwide, MAGNA Global, McCann Erickson, Momentum, MRM Worldwide, Octagon, Universal McCann and Weber Shandwick. Leading domestic brands include Campbell-Ewald, Carmichael Lynch, Deutsch, Hill Holliday, Mullen and The Martin Agency. For more information, please visit www.interpublic.com.

FCMN Contact: jweir@sloanepr.com

Source: TiVo Inc.

CONTACT: Jeffrey Weir, +1-212-446-1878, or for TiVo Inc

Web site:

http://www.tivo.com/

Web site:

http://www.interpublic.com/

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