SBS Broadcasting Reports Record Revenues and Operating Profits for 2006

SBS Broadcasting Reports Record Revenues and Operating Profits for 2006

LUXEMBOURG, March 9/PRNewswire/ --

- Net Revenue Exceeds EUR1 Billion With 14% Growth -

- Record EBITDA of EUR207 Million -- Growing 43% -

SBS Broadcasting S.àr.l. announced strong financial results
for the full-year 2006, with net revenue increasing by 14% to EUR1,003
million from EUR879.5 million in 2005. SBS's recurring EBITDA surpassed
previous record figures set in 2005 by 43% to EUR207 million, an increase of
EUR62 million from 2005.

The SBS Group has four main business segments: Commercial
Television, which accounted for 70% of net revenues, and Pay Television,
Radio and Print, which accounted for 15%, 8% and 7%, respectively.
Non-advertising revenues continued to grow, increasing to 39% of net revenues
in 2006, up from 34% in 2005, driven by revenue increases in Pay TV, cable
fees, subscriptions and interactive TV. In addition, SBS's performance was
driven by significant improvements in the operating results of SBS's
commercial television stations in the Netherlands, Belgium, the Nordic
countries and Romania.

Patrick Tillieux, acting Chief Executive Officer of SBS
Broadcasting Group, said: "2006 has been a record year for the group across
virtually all financial metrics. Our diverse mix of European operations and
our innovative management team have enabled us to successfully identify and
capitalize on the growth opportunities within our multi-channel offering. Our
commercial television and radio operations achieved solid results as we
continue to deliver on our targeted audiences, while our premium Pay TV
business in the Nordic region has established itself as the market leader
with more than 900,000 subscriptions."

"A major factor in SBS's continuing success is the strength of
our local and corporate management, which combines local market knowledge and
entrepreneurial talent with international expertise and best practices,"
explained Patrick Tillieux. "SBS continues to be strategically
well-positioned in both developed and high-growth markets across Europe with
a strong platform for future growth and cash flow generation."

"I would like to congratulate Patrick Tillieux and his team on
an outstanding performance. Free to air has grown strongly, the high
definition Pay TV brand C More has been significantly strengthened and a wide
range of innovative new services have been successfully introduced during the
course of the year", said Dominic Murphy, Chairman of the Management Board.
"SBS's revenues have nearly doubled within five years with an almost sixfold
increase in EBITDA. Within the last years, the company has shown a convincing
ability to identify and realise growth opportunities through diversified
revenues, start-up launches and acquisitions", Katrin Wehr-Seiter, Vice
Chairman of the Management Board, added.

SIGNIFICANT EVENTS DURING 2006

- In March 2006, the Company appointed Patrick Tillieux to
acting Chief Executive Officer of SBS Broadcasting Group.

- In April 2006, the Company launched Kanal 4 in Denmark, a TV
channel targeting female viewers with a mix of locally produced and acquired
international programming.

- In May 2006, the Company completed the acquisition of
Vitosha FM - the company that controls the Radio Vitosha national network in
Bulgaria; in June 2006 the company acquired the Bulgarian Radio Veselina
network and in November 2006 the Radio Express network, thus creating a
leading operation in the Bulgarian radio market.

- In May 2006, the Company was awarded one Gold and one Silver
Muse Award from Promax/BDA EMEA honoring SBS's creative talent during the
organization's 10th annual European Conference held in Vienna, Austria.

- In June 2006, the Company appointed Graham Bryce as Senior
Vice President Radio Group, overseeing development and execution of the
business strategy at SBS Radio Group.

- In July 2006, the Company published the first edition of SBS
Yearbook, which provides detailed research data on nationwide TV market
share, radio reach, and advertising spend for all of the 10 European media
markets in which SBS Broadcasting currently operates.

- In September 2006, the Company and its wholly-owned Romanian
subsidiary, Amerom Television S.R.L., completed the acquisition of Romania's
most popular music channel, TV K Lumea. The station was rebranded KissTV and
is now part of The Voice TV network.

- In September 2006, the Company completed the acquisition of
the remaining 28% equity stake in SBS Radio AB from Bonnier Gaming AB and now
owns 100% of the company. SBS Radio is the second largest radio operator in
Sweden reaching 3.3 million weekly listeners.

- In November 2006, the Company announced an agreement with
Telenor and Canal Digital allowing CANAL+ Premium Pay Channels to remain on
Canal Digital Nordic DTH.

- In December 2006, the Company appointed Bart Becks as Senior
Vice President New Media, a newly created position responsible for the
overall development and coordination of digital media services and revenue
streams based on the internet, mobile devices, interactive television
services and other emerging digital platforms across all SBS operating units.

About SBS Broadcasting Group

SBS Broadcasting Group is one of Europe's leading broadcasting
groups, operating commercial television, premium pay channels, radio stations
and related print businesses in Western and Central and Eastern Europe. SBS
currently has broadcasting operations in Belgium (Flanders), Bulgaria,
Denmark, Finland, Greece, Hungary, The Netherlands, Norway, Romania, Sweden
and the United Kingdom. SBS is controlled by funds advised by two leading
private equity firms, Permira and KKR. Telegraaf Media Groep N.V. (TMG) of
the Netherlands is also a shareholder in SBS, with a 20% equity interest.
www.sbsbroadcasting.com

Source: SBS Broadcasting Group

For further information about SBS Broadcasting Group, please contact Bettina Duske at +31-205191914 or bettina.duske@sbsbroadcasting.com

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