Roger Entner Joins IAG Research as Senior Vice President, Communications Sector

Roger Entner Joins IAG Research as Senior Vice President, Communications Sector

Well known wireless analyst tapped to grow sector

NEW YORK, March 12 /PRNewswire/ -- IAG Research, the TV ad effectiveness ratings company announced today the appointment of Roger Entner as Senior Vice President of its Communications Sector. Entner will be responsible for strategic planning and growth of the firm's communications sector which already includes top brands such as AT&T, Sprint, and Verizon Wireless.

Prior to his IAG appointment, Entner was Vice President Wireless Telecoms for Ovum covering market developments, technology trends and companies in the North American market. Prior to Ovum, Entner was Director of Yankee Group's wireless/mobile U.S. advisory service where in 2002 he was named their Analyst/Program Manager of the Year.

"Roger's breadth of experience in the wireless industry will be key as we build this sector out," said Alan Gould, co-CEO, IAG Research. "As the media landscape continues to morph and content is pushed to mobile devices, Roger's thought leadership will be essential as IAG deploys new measurement systems."

Entner is one of the leading wireless analysts in the U.S. and is regularly quoted in The Wall Street Journal, The New York Times, The Washington Post and other national and international publications. He has also appeared on CNN, NPR, Bloomberg Radio, and CBS News Radio.

"I'm thrilled to be joining IAG, a firm that has taken hold of the leadership position in the ad effectiveness arena, and I look forward to contributing to their growth," said Entner.

Entner holds a BA in Business Organization from Heriot-Watt University in Edinburgh, Scotland and an MBA in International Business from George Washington University.

About IAG Research

IAG Research measures the effectiveness of television advertising, product placement as well as viewer engagement with TV. IAG Research's suite of measurement products are used by such industry leaders as American Express, Toyota, Johnson & Johnson, Procter & Gamble, Verizon Wireless, Home Depot , VISA, Merck & Co., Paramount Pictures and major networks such as ABC, CBS, NBC, FOX, ESPN, and TNT/TBS.

For more information, please visit: www.iagr.net

Source: IAG Research

CONTACT: Ajay Durani Manager of Corporate Communications, +1-212-871-
5222, adurani@iagr.net; or Chris Savarese, MWW Group, +1-201-964-2405,
csavarese@mww.com

Web site: http://www.iagr.net/

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