AT&T's MEdia Net NCAA March Madness Portal to Feature Video Highlights of Most Memorable Plays in NCAA Tournament History

AT&T's MEdia Net NCAA March Madness Portal to Feature Video Highlights of Most Memorable Plays in NCAA Tournament History

Wireless Portal Is Also the Exclusive Wireless Home of CBS Sports Video Highlights From Each Round of the 2007 NCAA Division I Men's Basketball Championship

ATLANTA, March 13 /PRNewswire-FirstCall/ -- AT&T Inc. (NYSE:T) announced that college basketball fans will have the opportunity to relive the greatest plays from the NCAA Tournament's storied history -- as well as instant classics from this year's Big Dance -- all on their wireless handset. Fans can also participate in Mash-Up Madness by creating online college basketball videos of their favorite teams and enter for the chance to win prizes at http://attblueroom.com/sports .

For the second straight year, the excitement of NCAA March Madness(R) will be live on AT&T's MEdia(TM) Net NCAA(R) March Madness(R) Portal. The portal will feature exclusive CBS Sports video highlights from each round of the tournament, scoring updates and comprehensive tournament bracket management that is unavailable from any other wireless carrier.

AT&T, an official NCAA Corporate Champion, is the exclusive wireless provider of NCAA Tournament video highlights. AT&T customers with 3G-capable phones in select markets will be able to choose from a full archive of buzzer beaters, slam dunks and record-breaking moments from CBS Sports' 25 years of televising the NCAA Tournament. Who can forget Bryce Drew's last-second three- pointer to beat Ole Miss in the 1998 tournament? What about Christian Laettner's improbable turnaround jumper to beat Kentucky in 1992? These, along with 23 other defining moments, will be accessible on the portal throughout the NCAA Tournament.

AT&T customers will also be able to view action-packed video highlights from this year's NCAA Tournament branded as AT&T AT THE HALF(R) from CBS Sports, the exclusive network broadcaster of the 2007 NCAA(R) Division I Men's Basketball Championship, including the Men's Final Four(R). From the opening round all the way through the national championship game, two-minute video clips covering all 64 games will be packaged and delivered to AT&T customers' handsets twice a day during each day of the tournament.

The AT&T MEdia Net NCAA March Madness Portal will also feature in-depth information, such as top tournament news stories, scoring updates and individual team-tracking capabilities for all 65 teams. Back again is the Cingular Bracket Challenge!, which will give wireless users the power to make, track and manage their tournament bracket from their wireless handset. Customers participating in the Bracket Challenge! will compete against each other for a chance to win $10,000. Participants whose favorite teams are eliminated in the first and second rounds of the tournament can still be a part of the action by competing in the Sweet 16 Challenge for the opportunity to win one of 10 new handsets and $100. Fans who fill out brackets on CBS Sportsline.com can receive game updates and score-tracking for their leagues with regular text-message alerts throughout each round of the NCAA Tournament.

"The AT&T MEdia Net NCAA March Madness Portal will deliver all of the excitement of the NCAA Tournament directly to our customers' handsets, ensuring that they never miss a moment of the action," said David Garver, executive director of high-growth segments and sponsorships for AT&T's wireless unit. "We are excited to use our official sponsorship of the NCAA to provide content to college basketball fans that they can't get anywhere else.

Customers can access the AT&T MEdia Net NCAA March Madness Portal on their wireless handset by launching the MEdia Net option and then visiting the main Sports home page. There is no subscription fee to access the portal, but standard MEdia Net data-usage charges apply. For more information on the NCAA March Madness Portal, visit http://www.cingularsource.com/ncaa .

Mash-Up Madness

Now through March 31, 2007, college basketball fans can visit attblueroom.com/sports to view mash-ups and to enter for a chance to win school-specific prizes. While at the site, fans can share their passion for one of 15 college teams by creating a customized video using exclusive team footage, school fight songs, team graphics and photographs. Users become producers by dragging and dropping elements to create their mash-up videos. Fans also can upload their own photos to personalize their videos.

Winning mash-ups will be determined in two rounds of online voting at http://attblueroom.com/sports . From March 18 through March 24, 2007, voters will select the "Sweet 15" videos by choosing the top mash-ups supporting each school. From March 25 through March 31, online voters will select the grand prize-winning video. The producer of the winning mash-up will receive $1,500 in prizes, including $500 in school-specific merchandise and a laptop computer. Finalists representing the 15 schools will each receive a Samsung BlackJack phone.

Athletic programs participating in AT&T Mash-Up Madness include Arkansas, California, Connecticut, Fresno State, Indiana, Kansas, Michigan, Ohio State, Oklahoma, Oklahoma State, Southern California, Texas, Texas Tech, UC Davis and UCLA.

Note: This AT&T release and other news announcements are available as part of an RSS feed at http://www.att.com/rss .

About AT&T

AT&T Inc. is a premier communications holding company in the United States and around the world, with operating subsidiaries providing services under the AT&T brand. AT&T is the recognized world leader in providing IP-based communications services to businesses and the U.S. leader in providing wireless, high speed Internet access, local and long distance voice, and directory publishing and advertising through its Yellow Pages and YELLOWPAGES.COM organizations. As part of its three-screen integration strategy, AT&T is expanding video entertainment offerings to include such next-generation television services as AT&T U-verse(SM) TV. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/ .

AT&T, AT&T logo, Cingular and Cingular logos are trademarks of AT&T Knowledge Ventures and/or AT&T affiliated companies. Subsidiaries and affiliates of AT&T Inc. provide products and services under the AT&T brand. For more information, please review this announcement in the AT&T newsroom at http://www.att.com/newsroom .

About the NCAA

The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 380,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 49,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit http://www.ncaa.org/ and http://www.ncaasports.com/ for more details about the Association, its goals and members and corporate partnerships that help support programs for student- athletes. The NCAA is proud to have the following elite companies as official Corporate Champions -- AT&T, Coca-Cola and Pontiac -- and the following elite companies as official Corporate Partners -- DiGiorno, Enterprise, The Hartford, Lowe's and State Farm.

First Call Analyst:
FCMN Contact: rolf.gatlin@fleishman.com

Source: AT&T Inc.

CONTACT: Clay Owen of Cingular Wireless, +1-404-236-6153,
clay.owen@cingular.com , or Gail Dent of NCAA, +1-317-917-6117,
gdent@ncaa.org , or Jennifer Sabatelle of CBS Sports, +1-212-975-4120,
jsabatelle@cbs.com

Web site: http://www.att.com/
http://attblueroom.com/sports
http://www.cingularsource.com/ncaa
http://www.ncaa.org/
http://www.ncaasports.com/

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