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International Entertainment News

Tuesday, March 13, 2007

28th Annual Project Healthy Living Runs March 14 to May 12

28th Annual Project Healthy Living Runs March 14 to May 12

SOUTHFIELD, Mich., March 13 /PRNewswire/ -- The 28th annual PROJECT HEALTHY LIVING, sponsored by WXYZ-TV/Channel 7 and the United Health Organization, will be held Wednesday, March 14th through Saturday, May 12th. Project Healthy Living features more than 50 sites in the City of Detroit and the counties of Genesee, Livingston, Macomb, Oakland, Sanilac, St. Clair, Washtenaw and Wayne. Project Healthy Living provides free or low-cost health screening tests to individuals 18 and older. Free tests at all sites include blood pressure, height and weight, vision, glaucoma, health hazard appraisal, and counseling and referral.

Tests offered at all sites for a minimal handling fee include blood panel -- 25 tests for diabetes, thyroid, liver, HDL, and bone and kidney disease, among others -- as well as prostate, colorectal and ovarian cancer, and HIV. Special tests offered at selected sites include oral/dental screening, skin cancer, and breast exams. Also, hs-CRP, a blood test, has returned this year. CRP is a C-reactive protein blood test that can be used to determine the risk of cardiovascular disease, heart attack or stroke.

Project Healthy Living believes that access to good health is a right and not a privilege. This year the campaign will offer additional help for those who need health insurance, pharmaceutical assistance, mental / emotional health, primary health care and much more. In addition, many sites will offer a variety of tests that focus on a younger audience between the ages of 18 to 40 years old. These tests will include bone density test, body composition, and cardiovascular screening.

Information on specific sites and tests is available from 10 a.m. to 3 p.m. Monday-Friday, through the Project Healthy Living Hotline, (313) 531-9108, or online at

More than 5,000 volunteers and 500 agencies will assist in the delivery of Project Healthy Living services. Each year over 600,000 screening and counseling services, valued at over $7 million, are administered through the project.

The E.W. Scripps Company (NYSE:SSP) is a diverse and growing media enterprise with interests in national cable networks, newspaper publishing, broadcast television stations, electronic commerce, interactive media, and licensing and syndication.

The company's portfolio of media properties includes: Scripps Networks, with such brands as HGTV, Food Network, DIY Network, Fine Living, Great American Country and HGTVPro; daily and community newspapers in 18 markets and the Washington-based Scripps Media Center, home to the Scripps Howard News Service; 10 broadcast TV stations, including six ABC-affiliated stations, three NBC affiliates and one independent; United Media, a leading worldwide licensing and syndication company that is the home of PEANUTS, DILBERT and approximately 150 other features and comics; Shopzilla and uSwitch, the online comparison shopping services that carries an index of more than 30 million products from approximately 65,000 merchants.

First Call Analyst:
FCMN Contact:

Source: WXYZ-TV/Channel 7

CONTACT: Marla Drutz of WXYZ-TV/Channel 7, +1-248-827-9307

Web site:

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