Spend Valentine's Day With Your One True Love ... Pop Culture!

Spend Valentine's Day With Your One True Love ... Pop Culture!

VH1 and Entertainment Weekly are Back to Determine 'Wildcard' Team for the Second Season of 'The 2007 World Series of Pop Culture'

Online Qualifying Exam to Take Place Wednesday, February 14, 2007 at 7:00 PM (EST) and 10:00 PM (EST) at http://pciq.vh1.com

NEW YORK, Feb. 12 /PRNewswire/ -- Valentine's dinner plans will be slightly delayed, while pop culture fanatics throughout the country test their talents online in hopes of qualifying for VH1 and Entertainment Weekly's upcoming televised competition, "The 2007 World Series of Pop Culture." The online "Pop Culture IQ" (PCIQ) test will take place on Wednesday, February 14 at 7:00 PM (EST) and 10:00 PM (EST) at http://pciq.vh1.com/ .

VH1 and Entertainment Weekly's "PCIQ" is a standardized test designed to measure pop culture knowledge in the areas of television, movies, music, and pop culture news. Three of the top scorers from the online exam will join forces to become the 16th and final "wildcard" team in the tournament. This "wildcard" team will compete along with the 14 teams cast during the in-person regional qualifiers and last year's returning champions, El Chupacabra. For more information including online test rules and guidelines visit http://pciq.vh1.com/ .

Exam Description & Instructions:
* The "PCIQ" exam will consist of six (6) sections including pop culture
analogies, quote identification, lyric identification, error
identification, numbers and actor/actress body of work identification.
* Each section will contain ten (10) questions. Contestants will be given
six (6) minutes to complete each section.
* Don't bring two No. 2 pencils -- the exam will be administered online.
* Contestants are advised to arrive at their computers by 6:55 PM (EST)
for the 7:00 PM (EST) test or 9:55 PM (EST) for the 10:00 PM (EST) test.
* Contestants must begin the 7:00 PM (EST) test no later than 7:10 PM
(EST), and the 10:00 PM (EST) test no later than 10:10 PM (EST). The
system will not allow participants to start the test any later.
* Contestants may only work within each section of the "PCIQ" exam for the
time allotted. Participants will not be permitted to go back to a
section once that section has ended. Contestants are permitted to start
the next section if they finish a section early.
* Applicants may take the "PCIQ" exam twice (i.e., once at 7 PM (EST) and
once at 10 PM (EST), but the average of their two test scores will be
taken to form a final score.

Sample Questions from the "PCIQ" Exam:

Analogies
Hans: Dana Carvey: Franz:

a) Jon Lovitz
b) Phil Hartman
c) Kevin Nealon
d) Martin Short

Numbers

Number of luftbaloons in a popular 1980's song by Nena + number of miles to the Love Shack according to the faded sign by the side of the road =

106
105
115
114

Lyric Identification

Tom Petty, Free Fallin': "It's a long day living in Reseda/There's a freeway runnin' through the yard/And I'm a bad boy cause ..."

a) I just kissed her sister
b) I just stole a Chevy
c) I don't want a honey
d) I don't even miss her

Body of Work

A Huge New York Knicks fan ... appeared in "Vision Quest," "Full Metal Jacket," "Gross Anatomy" and "Any Given Sunday"

James Woods
Matthew Modine
Vincent D'Onofrio
Dennis Quaid

From the executive producer of "Who Wants To Be A Millionaire," "The 2007 World Series of Pop Culture" is the ultimate pop culture competition designed for teams to display their astounding range of knowledge about everything music, television and film. Hosted by NY1 News anchor Pat Kiernan, "The 2007 World Series of Pop Culture" is scheduled to premiere on VH1 in the summer of 2007.

The search for the country's best pop culture gurus will culminate when 16 teams face off in New York City and compete in the biggest team trivia challenge ever, where one team will be crowned the champions of "The 2007 World Series of Pop Culture" and could win up to $250,000 in cash and prizes.

VH1's "The 2007 World Series of Pop Culture" is executive produced by Michael Hirschorn, Jim Ackerman, Matt Hanna of Caroline Perez for VH1 and Michael Davies for Embassy Row.

Contacts:

Toni Herron/VH1 Scott Acord/VH1
(212) 846-7528 (310) 752-8075
Toni.herron@vh1staff.comscott.acord@vh1staff.com

Tracey Bowen/Embassy Row Lee Rothchild/Entertainment Weekly
(212) 507-9700 212-522-5809
tlb@embassyrow.comlee_rothchild@ew.com

VH1 connects viewers to the music, artists and pop culture that matter to them most with series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in nearly 88 million households in the U.S. VH1 also has an array of digital services including VH1 Classic and VH1 Soul. Connect with VH1 at www.VH1.com.

VH1 is a registered trademark of MTV Networks, a unit of Viacom International Inc. MTV Networks also operates and offers joint ventures, licensing agreements and syndication deals whereby its programming can be seen worldwide.

Entertainment Weekly, a winner of four National Magazine Awards (two for General Excellence, one for Design and one for Special Interest) is America's leading consumer magazine of entertainment and popular culture. The magazine is a wholly owned subsidiary of Time Inc., and has a guaranteed circulation rate base of 1.725 million reaching an audience of 11 million readers. EW.com is one of the most popular and most comprehensive sites for online entertainment coverage. EW.com's homepage contains unique, online-only content-articles, photo galleries, reviews, Q&A's and blog items, etc. -- plus a complete archive of Entertainment Weekly magazine.

Source: VH1

CONTACT: Toni Herron, +1-212-846-7528, Toni.herron@vh1staff.com, or
Scott Acord, +1-310-752-8075, scott.acord@vh1staff.com, both of VH1; or Tracey
Bowen of Embassy Row, +1-212-507-9700, tlb@embassyrow.com; or Lee Rothchild of
Entertainment Weekly, +1-212-522-5809, lee_rothchild@ew.com

Web site: http://www.vh1.com/
http://pciq.vh1.com/
http://ew.com/

-------
Profile: intent