Mojo Media Works Licenses OpenTV Participate

Mojo Media Works Licenses OpenTV Participate

SAN FRANCISCO, February 22/PRNewswire/ --

- First deployment to drive interactive games and gaming business in the
Philippines

OpenTV Corp. (Nasdaq: OPTV), one of the world's leading providers
solutions for the delivery advanced television and cross platform interactive
services, today announced a multi-year licensing agreement for its OpenTV
Participate(TM) system with Mojo Media Works (Mojo), a Shanghai-based content
provider and interactive entertainment operator with operations in mainland
China and the Philippines.

Mojo, whose first project with OpenTV is the launch of an extensive
multiplatform interactive games and gaming business in the Philippines, will
use the OpenTV Participate system as the backbone of its operations. The
initial service will involve the management and distribution of the U.S.
gaming format Slingo(TM) via kiosks in boutiques around the country. SMS TV
services will be deployed shortly afterwards followed by other platforms such
as Web, WAP, and J2ME Mobile applications in the future.

The OpenTV Participate system will allow Mojo to manage their entire
business centrally with controlled access available for local boutique
managers and cashiers. Mojo will use OpenTV Participate's single account
login and centralized loyalty and CRM modules, allowing them the ability to
build an ongoing relationship with their customers from their very first day
of operation. OpenTV will also create special engines for Mojo's unique TV
gaming formats as well as provide the powerful OpenTV Participate
participation TV module for live TV, web, and SMS-based participation.

David Turnaroff, CEO of Mojo Media Works and a U.S. entertainment
industry veteran, says, "We looked far and wide for the right system to
manage our vision for the business which uses TV as the primary funnel and
multiple platforms as the means of interactive participation. Nothing came
close to the power, flexibility, and product features of the OpenTV
Participate system, which is effectively our cross platform strategy in a
box. Our confidence in the OpenTV Participate product has been enhanced by
the highly capable product team whose knowledge adds significantly to our
ability to deliver our business plan."

"We are delighted to be working with Mojo Media Works and look forward to
a long and fruitful partnership," said Mike Ivanchenko, Senior Vice President
& Managing Director, Asia Pacific at OpenTV. "Mojo is precisely the kind of
forward-thinking client the OpenTV Participate system was designed for, and
we are excited that they plan to use the full capabilities of the system in
such an ambitious way."

About OpenTV

OpenTV is one of the world's leading providers of solutions for the
delivery of digital and interactive television. The company's software has
been integrated in over 73 million digital set-top boxes around the world.
The software enables enhanced program guides, video-on-demand, personal video
recording, enhanced television, interactive shopping, interactive and
addressable advertising, games and gaming and a variety of consumer care and
communication applications. For more information, please visit
www.opentv.com.

Web site: http://www.opentv.com

Source: OpenTV, Inc.

Barbara Cassidy of OpenTV, +1-415-962-5111, or bcassidy@opentv.com; or Shirley Wong Walker of Manning Selvage & Lee, +86-21-6133-8591, or shirleywongwalker@sh.mslpr.com, for OpenTV

-------
Profile: intent