Joan and Melissa Rivers Team Up With M&M's(R)

Joan and Melissa Rivers Team Up With M&M's(R)

Mother-Daughter Duo Show Movie Fans How to Tap Their 'Inner M' and Personalize Their Parties This Red Carpet Season

HACKETTSTOWN, N.J., Feb. 5 /PRNewswire/ -- The unofficial queens of the red carpet, Joan and Melissa Rivers, have joined forces with M&M'S(R) Brand Candies to help American movie fans find their "fun" side, just in time for the biggest award show of the year.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070205/CGM026 )

Joan and Melissa are the latest celebrities to join the brand's recently launched ad campaign that shows how those who've found the M&M inside of them embrace the fun in life. The duo also created their own mix of MY M&M'S(R) printed with some of their signature sayings that consumers can replicate online at mymms.com.

In the new ad, Joan's Inner M is resplendent on the red carpet in a yellow M&M'S(R) shell, elegant orange shoes and scarf. She is on the red carpet alongside Melissa's Inner M, dazzling in a pink shell and dyed-to-match shoes.

"Just when we thought we had found every way to express ourselves, mom and I found the M&M inside of us," said Melissa Rivers. "After seeing our Inner M, we thought that's just fun -- that is who we are."

Consumers can create their own Inner M likeness at http://www.becomeanmm.com/ . At the heart of the site is the Character Creator which leverages cutting-edge technology to deliver an exciting user experience that will capture the imagination of M&M'S fans everywhere. The Character Creator provides access to a wide variety of M&M'S(R) candy shapes, colors, hair, facial features and accessories creating millions of possible combinations which ensures users that they will be able to create their own Inner M likeness. Fans can choose from about 27 million combinations of features that best show their inner fun -- everything from body shape and color to facial features and eyewear, to clothing and accessories.

Personalizing Your Awards Seasons Parties with MY M&M'S(R)

Joan and Melissa also are showing movie fans how they can personalize their parties with MY M&M'S(R). Consumers can log on to http://www.mymms.com/ and personalize their own mix of MY M&M'S(R) by including some of Joan and Melissa's favorite red carpet phrases -- go ahead, use Melissa's lines like "Fab Shoes," and "Such Style" or Joan's favorites, "Who R U Wearing?" and "Just Gorgeous;" they don't mind!

"We had so much fun creating our own personalized red carpet MY M&M'S(R) -- it's a great way to really make your awards-watching party stand out," said Joan Rivers. "The little personal touches to parties are what makes them magical and memorable and MY M&M'S(R) is the perfect way to really express yourself to your guests."

Nominees Get Personalized Congratulations

To celebrate and honor this year's nominees, M&M'S(R) gifted each of them in the Best Actor, Best Actress, Best Supporting Actor, Best Supporting Actress and Best Director categories. Personalized MY M&M'S(R) were the shining star of the gift boxes, which included colorful M&M'S(R) with messages of encouragement and words of congratulations specifically tailored to each nominee.

Also included in the gift boxes are colorful mp3 players and M&M'S(R) Dark Chocolate Candies. Nominees were encouraged to utilize the "entertaining goodies" in the gift boxes to help them "have fun" during the awards season, even before they step foot on the red carpet.

Win Tickets to the 2008 Academy Awards(R)

To add to the fun of movie awards season, M&M'S(R) is offering a sweepstakes to win tickets to get up close and personal with Joan, Melissa and the biggest stars in Hollywood at the 2008 Academy Awards(R). Consumers can enter to win two (2) tickets to sit in the Red Carpet Bleacher Seats overlooking the red carpet (the "Bleacher Seats") at the 80th Academy Awards(R) Ceremony, scheduled to take place in 2008. Travel to California and three nights accommodations are included in the prize. Consumers can find more details, plus other fun awards season tips and tools including an online invitation maker with Joan and Melissa's Inner M at http://www.becomeanmm.com/ .

About M&M'S(R), America's Favorite Candy:

M&M'S(R), America's favorite candy, has been producing colorful chocolate fun for Americans since 1941. There are 10 permanent varieties of M&M'S(R) Candies, and then Seasonal Candies made for special occasions including Easter, Holiday, Halloween and Valentine's Day. Customers seem to be most passionate about the color found in each bag of M&M'S(R) Candies. Existing product lines includes: M&M'S(R) Milk Chocolate Candies, M&M'S(R) Peanut Chocolate Candies, M&M'S(R) Almond Chocolate Candies, M&M'S(R) Peanut Butter Chocolate Candies, M&M'(R) Chocolate Mini Baking Bits, MY M&M'S(R) Milk Chocolate Candies and M&M'S(R) MINIS(R) Milk Chocolate Candies.

About Masterfoods USA:

Masterfoods USA, the United States food, snack and pet care operations of Mars, Incorporated, is one of the world's leading food manufacturers. With more than $5 billion in annual sales, the combined food, snack and pet care segments are a symbol of excellence for quality brands. Headquartered in Hackettstown, NJ, Masterfoods USA employs more than 8,000 associates in the United States, with 39 facilities nationwide. The company owns some of the world's favorite brands including M&M'S(R) Brand, SNICKERS(R) Brand, UNCLE BEN'S(R) Brand, PEDIGREE(R) Brand Food for Dogs, WHISKAS(R) Brand Food for Cats.

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Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20070205/CGM026
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Masterfoods USA

CONTACT: Renee Kopkowski of Masterfoods USA, +1-770-578-6521, or
renee.kopkowski@effem.com , or Sharon Wertheimer of Weber Shandwick,
+1-312-988-2415, or swertheimer@webershandwick.com

Web site: http://www.mymms.com/
http://www.becomeanmm.com/

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