Industry 2.0 : ArcelorMittal Launches its WebTV

Industry 2.0 : ArcelorMittal Launches its WebTV

LUXEMBOURG and ROTTERDAM, Netherlands, February 12/PRNewswire/ -- Arcelor Mittal announces that it has launched Arcelor Mittal
TV, a new web2.0 webtv & blog documenting the challenging merger of the two
leading steel companies. The webtv, which can be found at
www.arcelormittal.tv, features fortnightly episodes outlining the integration
process and merger progress.

The aim of this blog mixing videocasts, RSS, photos and text
is to provide regular and frank updates on how the integration is
progressing, what challenges the company is facing and how it is working to
effect a successful integration and build a truly united global industrial
leader.

Each episode is focused on a particular region or topic and
features interviews with employees talking candidly about the issues and
concerns they face, as well as the successes enjoyed to date. The first three
episodes have already been broadcast, "The Challenge", "The Americas" and
"R&D.

Aditya Mittal, CFO of Arcelor Mittal, who has GMB
responsibility for communications, explains: << Post merger integration is a
significant challenge for any company. Whilst the integration of Arcelor
Mittal is progressing very well and we are pleased with the progress to date,
we recognise that mergers throw up a lot of questions and issues for
employees. We want to deal with these in an open and transparent way in order
to help foster support and trust in the new organisation.

Effecting a successful integration is absolutely our priority
for 2007. We are focused not only on integrating the companies at an
operational level, but also in building a united culture for the new company.
The new TV site has been designed to help us succeed in this aim. >>

Nicola Davidson, Vice President, Communications, Arcelor
Mittal, indicates : << The web TV is scheduled to run over the next 4 months,
detailing all aspects of the integration including the launch of the new
brand. Communication plays a very important role in any integration and the
web TV has been designed to give employees an open platform to air their
views and comments as well as sharing their experiences with colleagues
across the group. >>

All visitors to the site, including employees, have the
opportunity to blog their thoughts and comments on the integration process
and other topical issues and event concerning the company. President and CEO,
Mr Lakshmi N. Mittal, will respond to issues raised on a monthly basis.

<< Arcelor Mittal is one of the few organisation that already
understood that a collaborative web2.0 approach, while being challenging, is
a very efficient way to improve internal communication and create a real
sense of engagement on an international level. >> concludes Emmanuel Vivier,
Managing Director of Vanksen, the buzz and communication agency in charge of
the project.

About Arcelor Mittal : Arcelor Mittal is the world's number
one steel company, with 330,000 employees in more than 60 countries. The
company brings together the world's number one and number two steel
companies, Arcelor and Mittal Steel.

Arcelor Mittal is the leader in all major global markets,
including automotive, construction, household appliances and packaging, with
leading R&D and technology, as well as sizeable captive supplies of raw
materials and outstanding distribution networks. An industrial presence in 27
European, Asian, African and American countries exposes the company to all
the key steel markets, from emerging to mature, positions it will be looking
to develop in the high-growth Chinese and Indian markets.

Arcelor Mittal key pro forma financials for the first nine
months of 2006 show combined revenues of USD 65.4 billions, with approximate
production capacity of 130 million tonnes a year, representing around 10 per
cent of world steel output.

Arcelor Mittal is currently listed under the legal entity
Mittal Steel NV on the stock exchanges of New York (MT), Amsterdam (MT),
Paris (MTP), Brussels (MTBL), Luxembourg (MT) and on the Spanish stock
exchanges of Barcelona, Bilbao, Madrid (MTS) and Valencia.

About Vanksen: Vanksen (http://www.vanksen.com) is the buzz
and communication agency of Vanksen Group. Vanksen collaborate with major
international brands to help them generate positive word of mouth around
their brand, services and poducts via innovative alternative marketing
strategies : web2.0, buzz, blog & viral marketing.

Vanksen publishes Culture-Buzz.com (http://www.culture-buzz.com) that has now
become the leader portal about word of mouth marketing in France with more
than 900 articles.

BuzzParadise (http://www.buzzparadise.com) is Vanksen
international platform to connect brands and influential consumers (bloggers,
experts, buzzers, etc).

Graphic elements (300 dpi logos, screenshots, videos,...)
available for download here :

http://www.arcelormittal.tv/press

Source: Arcelor Mittal

Contact information Arcelor Mittal Communications, E-mail: press@arcelormittal.com & Phone: +352-4792-5000, Arcelor Mittal Corporate Communications, Nicola Davidson, +44-207-543-1162/1172, Luc Scheer, +352-4792-2360, Jean Lasar : +352-4792-2359, Maitland Consultancy: Philip Gawith / Lydia Pretzlik, +44-20-7379-5151, North America : Bill Steers, +1-312-899-3817, France : Sandra Luneau, +33-1-71-92-00-58, Image 7: Tiphaine Hecketsweiler, +33-1-5370-7470, Spain, Ignacio Agreda, +34-94-489-4162, Oscar Fleites, +34-98-512-60-29, Contact information Vanksen, Emmanuel Vivier / Managing Director / rp@vanksen.com +33-6-159-283-18/+352-48-90-90-20

-------
Profile: intent