Global Music International Selected Ruder Finn as Agency Of Record

Global Music International Selected Ruder Finn as Agency Of Record

Ruder Finn Tapped For Experience in the Entertainment, Consumer and Wireless Markets

NEW YORK, Feb. 7 /PRNewswire/ -- Ruder Finn, Inc. announced today that it has been retained as PR agency of record (AOR) for Global Music International, Inc. (BULLETIN BOARD: GMUS) , a leading provider of independent music video content to the global wireless telecom industry.

Ruder Finn will provide strategic counsel and U.S. media relations, partner press relations and a variety of thought-leadership programs.

Global Music International operates as a diversified entertainment company. The company provides music video content to third party media providers, including Real Network's Rhapsody Radio(TM) service on Sprint Nextel's mobile network and on China Unicom's mobile network. Global Music International entered into a Partnership Agreement with China Unicom Newspace, Ltd, for joint development of China Unicom's wireless music services and broadcast of its music video content throughout China Unicom's cellular network.

The company's programming content consists of music videos of unsigned artists and bands from around the world and broadcasts it's programming globally, through its Web site, imntv.com.

"Ruder Finn's experience in the mobile, consumer electronic and entertainment arenas made them a front-runner during our selection process," said Chris Mauritz, executive vice president & chief technology officer, Global Music International. "The team demonstrated a quick understanding of our offerings and key markets, as well as the right mix of knowledge on how to communicate Global Music International's value to critical stakeholders."

By delivering music videos and other entertainment content to a new medium -- mobile handsets -- Global Music International and its strategic partners are enhancing the consumer mobile experience.

"The consumer trend for sharing music-focused and user-generated content is at a high, and the mobile platform is the next wave for where entertainment-infused content will be viewed," said Richard Funess, president, Ruder Finn Americas, "We're proud to be teaming up with such an innovative market player, as Global Music International is on the cusp of the next- generation of content sharing."

About Global Music International:

Global Music International is a Florida corporation involved in certain segments of the entertainment business including music video content aggregation and programming. Global's program content, consisting of music videos of unsigned artists from around the world, is broadcast 24/7 through the company's website IMNTV(TM), Real Network's Rhapsody Radio(TM) service on Sprint Nextel's mobile network and on China Unicom's mobile network.

About Ruder Finn

Ruder Finn is a leading independent communications, counseling and services Agency with more than 57 years of experience. The Ruder Finn Group maintains offices in Boston, Chicago, Los Angeles, New York, San Francisco, Washington, London, Paris, and Jerusalem. Asia Pacific offices include Sydney, Beijing, Guangzhou, Hong Kong, Shanghai and Singapore. The Agency also works with leading independent affiliates in major markets throughout the U.S., Europe and Latin America. Ruder Finn is ranked No.1 in New York in revenues and staff size by the PR trade newsletter, O'Dwyer's, The Agency serves the global and local communications needs of more than 250 corporations and nonprofit organizations. For additional information, visit: www.ruderfinn.com

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

Carol Edwards
Ruder Finn
212-593-5858
edwardsc@ruderfinn.com

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Source: Ruder Finn

CONTACT: Carol Edwards, Ruder Finn, +1-212-593-5858,
edwardsc@ruderfinn.com

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