Fashion's Elite Design Catwalk Jewels for Swarovski's Runway Rocks During Oscar Week

Fashion's Elite Design Catwalk Jewels for Swarovski's Runway Rocks During Oscar Week

Swarovski Sparkles During Oscar Week With Runway Rocks

Over 20 of the World's Most Talented Designers Create Unique Catwalk Jewels

for Fashion Runway Show

Wednesday, February 21, 2007
10:30 AM - 10:45 AM, ET
Galaxy 25 (formerly IA 5), Transponder 7, C-Band
DL Freq: 3840 (V); Audio: 6.2/6.8; Trouble#: 310.287.3800

WHAT: Swarovski, the world leader in cut crystal, debuts catwalk
jewelry with its signature event at ACE Gallery in Los Angeles
on February 20th, Runway Rocks, a collection of one-of-a-kind
jewels created especially for the runway by the world's leading
names in fashion and design.

The designers participating in this year's show have crafted
their ultimate vision of jewelry for the catwalk: a couture
piece that perfectly fuses fashion, jewelry and the mood of the
moment.

Runway Rocks -- launched in London in 2003 -- has traveled to
Paris, New York, Barcelona and Tokyo, and comes to Los Angeles
for the first time this year.

WHO: The Runway Rocks show, styled by Patricia Field, will include
designs from Cate Adair, Christopher Kane, Tae Ashida, Shaun
Leane and Philip Treacy for Alexander McQueen, Tarina Tarantino
and more.

Celebrities expected to attend include: Zac Posen, Alexandra
Holden, Nia Long, Alex von Furstenberg, Ellen Pompeo, Minnie
Driver, Tea Leoni, Marcia Gay Harden, Courtney Love, Kristin
Cavaleri, Fran Drescher, Tara Reid, Ron Livingston, Cheryl
Tiegs, Deborah Anderson and more.

B ROLL: Red carpet arrivals, celebrity and designer soundbites, fashion
runway and jewelry footage and soundbites with Nadia Swarovski,
V.P. of International Communication.

WEBCAST: To watch live streaming coverage of the show, visit
www.swarovskisparkles.tv
February 20, 2007 / 10:30 PM Eastern (7:30 PM Pacific)

MORE: Celebrities who chose Daniel Swarovski accessories for various
awards-related activities last year include: Madonna, Teri
Hatcher, Kristin Davis and Jennifer Love Hewitt. Jennifer
Lopez, Beyonce, Sharon Stone and Penelope Cruz were also seen
sparkling on the red carpet in Swarovski. For further
information, visit www.swarovskisparkles.com.

PRNewswire -- Feb. 19

Source: Swarovski

CONTACT: For hardcopy or more info, Dana Marruffo, +1-512-250-0073,
dana@buzzpublicrelations.net, for Swarovski

Web site: http://www.swarovskisparkles.com/
http://www.swarovskisparkles.tv/

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