Celsius(R), Earth's First Calorie Burning Soda, Makes 'Magic' on the Food Network's 'Unwrapped' TV Show

Celsius(R), Earth's First Calorie Burning Soda, Makes 'Magic' on the Food Network's 'Unwrapped' TV Show

Celsius makes 'calories disappear' on Nation's Leading All Food Network

DELRAY BEACH, Fla., Feb. 27 /PRNewswire/ -- Celsius(R), earth's first calorie burning soda, was featured on the Food Network's hit series, Unwrapped, as reported by Celsius Holdings, Inc. (BULLETIN BOARD: CSUH.OB) , the maker of Celsius. Celsius was featured as a metabolism raising, calorie burning soda as part of a segment on "Food Magic." The Unwrapped TV Show playfully described Celsius as making calories disappear. More importantly, the show then described the proven science behind Celsius. The Food Network is viewed by approximately 85 million U.S. households, five million website users, ranked first among ad-supported cable networks on year-to-year subscriber growth, and is first among all food websites.

(Photo: http://www.newscom.com/cgi-bin/prnh/20061011/CLW066 )

"We're excited that the Unwrapped show captured the essence of Celsius - a perfect replacement beverage for people that are seeking great tasting alternatives to calorie-filled sodas, energy drinks and gooey coffees," said Celsius, Inc. CEO Steve Haley. "To help people understand the behind-the- scenes science of how Celsius works, the Unwrapped show had an exercise physiologist from Synergy Systems perform a metabolic test on a participant. Synergy Systems, an innovative Scandinavian Exercise facility, used one of the country's most accurate consumer-oriented metabolic testing devices available. The metabolic test demonstrated a substantial increase in the participant's resting metabolic rate hours after drinking Celsius."

The Food Network's Unwrapped will feature Celsius again on the "Food Magic" Segment to air tonight Tuesday, February 27th, 2007 at midnight EST, and Friday, March 2nd, 2007 at 7:30 pm. To view the Unwrapped schedule or to learn more about how the show uncovers behind-the-scenes details on classic American food visit: http://www.foodnetwork.com/food/show_cw/0,1976,FOOD_9955_PST,00.html To discover the behind the scenes secrets of Celsius, Unwrapped visited yoga studios and gyms where avid and health conscious Celsius consumers can be found.

About Celsius(R)

Celsius(R) has been clinically proven to burn calories, boost energy, and increase metabolism, on average 12% for up to 3 hours. Celsius contains a healthy blend of ingredients including Green Tea with EGCG, Ginger, Calcium, Chromium, B Vitamins, and Vitamin C. Celsius contains none of the bad ingredients typically found in soft drinks - no sugar, no carbs, no preservatives, no high fructose corn syrup, no trans fat, and it has very little sodium. Celsius is a dietary supplement regulated by the FDA for food safety and quality manufacturing, and by the FTC for product packaging claims.

Celsius is not a replacement for exercise and it is not a weight loss product; it is a replacement beverage for people who love the great taste of a soft drink and the energy of an energy drink, without the bad-for-you ingredients.

Celsius has received many awards, accolades and broad recognition for its innovation and appeal to the consumer. Most recently, Celsius was featured in the Oscars Gift Bags given to non-winning nominees in the major categories and respected industry analysts DataMonitor ranked Celsius and calorie burning beverages as the "Number One Food and Beverage Trend for 2007." Our recognition as Beverage Industry Magazine's "Best New Product - 2005," and CSP Retailer's Choice "Finalist for Soft Drinks 2006." Celsius has been featured on more than 725 television news casts including the "NBC Today Show" with Matt Lauer.

Celsius is available in 5 great-tasting flavors including Orange, Cola, Lemon-Lime, Wild Berry and Ginger Ale. Each 12-ounce bottle of Celsius retails for about $1.99. For more information and to view recent press releases visit www.celsius.com.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (BULLETIN BOARD: CSUH.OB) manufactures Celsius(R) through its wholly-owned operating subsidiary, Celsius, Inc. Celsius Inc., a leader in the emerging $25 billion functional food and beverage category, is focused on the development and marketing of healthy, performance-based beverages. Celsius, Inc. is an innovative sports nutrition company dedicated to bringing consumers healthier refreshment through science and nutrition.

Also featured on the Food Network Unwrapped Show:
Synergy Systems www.synergysystemsdelray.com Delray Beach, FL
The Yoga Connection www.theyogaconnection.com Plantation, FL

Forward-Looking Statements

This press release may contain statements, which are not historical facts and are considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations, financial position or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," and "would" or similar words. You should not rely on forward-looking statements because Celsius Holdings' actual results may differ materially from those indicated by these forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations effecting our business, and other risks and uncertainties discussed under the heading "Description of Business - Risk Factors" in Celsius Holdings' report on Form 8-K as filed with the Securities and Exchange Commission on February 2, 2007, and other reports Celsius Holdings files from time to time with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.

First Call Analyst:
FCMN Contact: jhaley@celsius.com

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20061011/CLW066
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Celsius, Inc.

CONTACT: Media, Shep Doniger of Black Dog Communications Group,
+1-561-637-5750, or sdoniger@bdcginc.com; or Investors, +1-800-431-0178, or
info@marketdirect-ir.com; or Jan Norelid of Celsius Holdings, Inc.,
+1-866-423-5748, or jnorelid@celsius.com

Web site: http://www.celsius.com/
http://www.blackdogcommunicationsgroup.com/
http://www.theyogaconnection.com/
http://www.synergysystemsdelray.com/

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