Bud Light, Oprah and Dave are Super Bowl Ad MVPs, SalesGenie Joins Chicago QB Grossman as Goat of the Game

Bud Light, Oprah and Dave are Super Bowl Ad MVPs, SalesGenie Joins Chicago QB Grossman as Goat of the Game

New Media Strategies Captures Global User-Generated Response to Super Bowl Ads for Fifth Consecutive Year

ARLINGTON, Va., Feb. 6 /PRNewswire/ -- New Media Strategies, the industry pioneer and market leader in Online Market Intelligence, Brand Promotion and Brand Protection services for the Web 2.0 environment, today shared the results of monitoring online discussions of this year's Super Bowl ads.

Culling from 57 million web sites, message boards, blogs and real-time viewer discussions, NMS sampled 12,000 discussions about the Super Bowl ads from the most influential marketing and advertising, sports-related and mainstream online communities.

"Advertising executives and professional critics look at advertising through a much different lens than the average American viewer," said New Media Strategies Founder and CEO, Pete Snyder. "When the price tag for admission is more than two and a half million dollars, having direct access to not only real-time, but real-world response to what you put on air is invaluable to advertisers and corporations. The consumer really is in control these days."

Bud Light's "Rock, Paper, Scissors," won the most accolades while CBS' The Late Show "Oprah and Dave," ad won surprise points for its endearing tenor. "Very cute and totally unexpected," raved one viewer.

"Peyton Manning may have won the MVP award for his performance on the field, said New Media Strategies Founder and CEO Pete Snyder, but Oprah Winfrey and David Lettermen chalked up MVP caliber performances on the tube for advertising's biggest night."

As many companies sought to embrace the rise of user-generated content, airing several ads by amateurs, Frito-Lay faired well in the Web 2.0 environment with two user-generated spots for Doritos. Its "Cashier" advertisement gained 83 percent favorability among online viewers.

No surprise, social controversy continues to ignite online commentary, with Snickers' "Kiss," -- quickly dubbed the "Brokeback Mechanics" by many online viewers -- and Bud Light's "Immigrants," generating plenty of heated buzz. In the game's aftermath Snickers is now facing vocal opposition in several gay-oriented and left-leaning online communities, as critics call the ad "horribly offensive." The ad and its microsite http://www.afterthekiss.com/ have been pulled.

Proving that misery loves company, several corporations joined Chicago QB Rex Grossman as "The Goats of the Game." SalesGenie, along with a few of the automakers rounded out the bottom of the pack with The Most Disliked Ads of the Game. And, despite having some of the highest pre-game buzz in advertising and pop-culture circles, Britney Spears' Ex and sometimes rapper Kevin Federline almost lost to a rodent, as his Nationwide ad barely edged out Blockbuster's "Click A Mouse" for fourth place in The Most Buzzed About category.

About New Media Strategies

New Media Strategies, a subsidiary of Meredith Corporation, pioneered the Online Brand Promotion and Protection industry. An Online Market Intelligence and Word-of-Mouth marketing firm, New Media Strategies uses the power of the Internet to give clients and their brands a competitive advantage online, while safeguarding their products and services from the effects of negative perceptions and attacks. Working closely with many of the world's leading corporations, New Media Strategies serves as the "eyes, ears, and voice" online for some of the biggest and best known brands. Leading companies such as ABC, AT&T, Ford, Sony and Unilever all use NMS to add value to their brands and guard their bottom lines. Headquartered in Arlington, Virginia, New Media Strategies was founded by former pollster Pete Snyder, who also serves as CEO. NMS has been featured in the two most recent editions of Washingtonian Magazine's "50 Great Places to Work," and has also been named one of the "Fastest Growing Companies in America" by Inc Magazine for the past three years in a row. To learn more, visit http://www.newmediastrategies.net/.

First Call Analyst:
FCMN Contact:

Source: New Media Strategies

CONTACT: Christen Barber, +1-202-298-7600 ext. 224, christen@dbcpr.com,
for New Media Strategies

Web site: http://www.newmediastrategies.net/

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