remerinc Plays Ball With Little League International

remerinc Plays Ball With Little League International

SEATTLE, Jan. 31 /PRNewswire/ -- remerinc has just completed a campaign of four PSA TV spots for Little League International. The spots were created to do two things; recruit kids and parents to sign up and participate in Little League Baseball, and help contemporize the brand. They will break on February 2, 2007 and be featured across 15 ESPN platforms, including ESPN on ABC, ESPN, ESPN2, ESPN HD, and many more.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070131/SFW062 )

"Our strategy for this campaign was to forego the cliche images of winning moments and instead highlight the simple acts of participation and having fun," said remerinc CEO and Creative Director, Dave Remer. "The client was completely supportive of that sensibility and the spots are the better for it."

Added remerinc Vice President of Strategy and Client Services, Andrea Jones, "While these spots were PSAs, we wanted to avoid a predictable PSA vibe. The concepts we shot helped with that, as did the use of 35 mm film, which gave the entire campaign a polished look and feel.

Each of the spots concentrates on a different theme and ends with an invitation to, "Sign up and get in the game."

"Around the Horn" symbolizes the community nature of Little League by following a ball as it's thrown from one participant to another -- including male and female players of all ages, parents who cheer their kids on, and other adults who volunteers in many ways.

"My Favorite Things" introduces Little League Softball by following three female softball players as they talk about what they like most about Little League, both on the field and off.

"Being There" speaks to the importance of adult volunteers and demonstrates that supporting the kids desire to play is more important than possessing great skills.

"One Size" teaches the viewer that Little League Baseball doesn't end in the teenage years, but is really just beginning -- giving kids a place to play through age 18.

Lance Van Auken, Senior Communications Executive of Little League International said, "We're delighted with these spots. They communicate the all-inclusive nature of Little League with a great sense of energy and a contemporary look. It will be a big plus to have messaging on the air in the winter and spring this year, in addition to the weeks leading up to the Little League World Series in August.

All four spots, plus stills from the 2-day shoot, are available at www.remerinc.com/proofs/littleleague.

About remerinc

remerinc (remerinc.com) is a full-service advertising and creative marketing agency, specializing in building, driving, and reinforcing strong brands. Founded in 1993 and headquartered in Seattle, Washington, the agency has produced award-winning work for a diverse range of clients. Clients include ABC, ESPN, Getty Images, Starbucks, Hewlett-Packard, Kodak, and MSN. It is the recent winner of a Cannes Gold Lion in the category of Best Customer Marketing for an international integrated campaign.

About Little League International

Little League(R) International (littleleague.org), founded in 1939 in Williamsport, Penn., is the world's largest organized youth sports program, made up of nearly 200,000 teams, more than 2.6 million children and 1 million volunteers in every U.S. state and 75 other countries.

Contact: Andrea Jones
remerinc
206-624-1010 (office)
206-890-6450 (cell)
ajones@remerinc.com

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20070131/SFW062
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN5
PRN Photo Desk, photodesk@prnewswire.com
Source: remerinc

CONTACT: Andrea Jones of remerinc, +1-206-624-1010, cell,
+1-206-890-6450, or ajones@remerinc.com

Web site: http://www.remerinc.com/
http://littleleague.org/

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