Private Equity Led Syndicate Purchases Decisionmark

Private Equity Led Syndicate Purchases Decisionmark

Company to be renamed TitanTV Media

Launching broadband content syndication platform

Soft launch scheduled for NAB Futures Summit

NEW YORK, Jan. 17 /PRNewswire/ -- Decisionmark Corp. announced today that a private equity led syndicate has purchased a controlling interest in the company from Gazette Communications. Syndicate members include Turnstone Capital, CBC New Media (Capitol Broadcasting) and a multi-billion dollar institutional investor. At the same time, the company is launching a new name, TitanTV Media. TitanTV Media is establishing their headquarters in New York early next month.

The broadband and broadcast industries have been on a collision course for a little over a year now. "My phone started ringing the morning after Desperate Housewives appeared on iTunes and it hasn't quit ringing since," commented Jack Perry, founder and CEO of TitanTV Media. "While the Internet is global, broadcasting, advertising, syndication and viewing is local. Everything which has happened since the iTunes announcement has really only proven one thing -- that the Internet is a perfectly reasonable way to distribute content," added Perry. "Other than that, not one approach has been particularly successful. The missing ingredient is the local broadcaster. The local broadcaster has the ability to promote. The local broadcaster is the source for news, weather and sports, and is the key to driving local advertising dollars."

TitanTV Media plans soft launch unveiling at the NAB Futures Summit in March for their Content Syndication Platform and a full launch at the NAB2007 show in April. Several pilots are planned for 2007 with such notable affiliate groups as Capitol Broadcasting, Morgan-Murphy and Sunbelt Communications. Several other content and advertising deals are in the works. Based on the longstanding notion of territorial exclusivity, the "TitanCast" Content Syndication Platform connects content owners, national and local advertisers, and local broadcasters to viewers in real-time.

TitanTV Media's TitanCast Content Syndication Platform creates a new, more powerful, interactive, and measurable way for content owners and advertisers to reach viewers. The TitanTV.com web site will handle the bulk of syndicated content delivery, and will also offer place-shifting and time-shifting -- two features that are fueling consumer demand for television programming.

"When we learned about Decisionmark and the challenges local broadcasters were having leveraging the Internet and mobile devices, we realized the company had all the pieces to create a content syndication network that can be embraced by broadcasters, advertisers and consumers. With Jack Perry's vision, the company's market share, and a core team in place, we believe our group can help Decisionmark exploit this opportunity," said Marc J. La Magna, a Managing Partner at Turnstone Capital. "We also believe the company's almost ten years of experience providing solutions to both the satellite and broadcast industries presents a credible position to the market."

About TitanTV Media

TitanTV Media is the leading online software and information provider to the broadcast industry. TitanTV Media is a privately held media company with offices in New York and Cedar Rapids, IA.

Editorial Contacts:

TitanTV Media
Margi Newman
Broadcast Communications Manager
(319) 365-5597
mnewman@decisionmark.com

First Call Analyst:
FCMN Contact:

Source: Decisionmark Corp.; TitanTV Media

CONTACT: Margi Newman, Broadcast Communications Manager, TitanTV Media,
+1-319-365-5597, or mnewman@decisionmark.com

Web site: http://www.decisionmark.com/

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