Nokia New Year's Eve Celebrates the Start of 2007 in Global Style
Nokia New Year's Eve Celebrates the Start of 2007 in Global Style
ESPOO, Finland, January 2/PRNewswire-FirstCall/ --
- World's Largest New Year's Eve Celebration Draws More Than 2 Million
Music Lovers to 5 "Party Capitals" of the World; More Than 150 Million
Viewers Tune Into Global TV and Internet Broadcast
- www.nokianewyearseve.com Features on Demand Performances by The Black
Eyed Peas, Scissor Sisters, Nelly Furtado, John Legend, Sugababes, Atomic
Kitten, Ludacris, Rihanna, KT Tunstall, Sergio Mendes, Among Others
On December 31st, Nokia New Year's Eve delivered on its promise to
connect millions of people around the world through five spectacular events
being held as part of the biggest New Year's party of 2006. Five party
capitals -- Hong Kong, Mumbai, Berlin, Rio and New York -- all played their
part to celebrate the beginning of 2007. Those in attendance at the live
show, or watching the global broadcast on television or online saw some of
the biggest names in music celebrating a truly unforgettable night.
Nokia New Year's Eve began at Hong Kong's Ocean Terminal with Atomic
Kitten topping the bill and making their first international appearance since
splitting in 2004. They performed hits such as Whole Again and Tide Is High
after an impressive roster of local stars including DJ Jamaster A, Eason
Chan, Grasshopper, Hacken Lee, Joey Yung, Josie Ho, Jun Kung, Paul Wong,
Soler and Twins entertained the crowd throughout the evening. Despite the
massive Internet challenges created by the recent earthquake in Taiwan, Hong
Kong music fans were also able to stream the live concert footage directly to
their mobile thanks to a select group of local operators.
Moving west, Mumbai's Andheri Stadium played host to a star-studded
celebration that featured performances by Grammy Award-winning Nelly Furtado,
Indian music maestro A.R. Rahman, and Bollywood superstars Priyanka Chopra,
Shahid Kapoor, Koena Mitra, among others. Furtado, a Canadian performing in
India for the first time, captivated the crowd by singing two Hindi ballads,
Kabhi Kabhi and Yeh Sama, in addition to her international hits Powerless,
Maneater and I Am Like A Bird. Nokia New Year's Eve also marked the public
debut of the first English language composition by Indian musical legend A.R.
Rahman - Pray For Me, Brother - an anthem dedicated toward the eradication of
world poverty. As the clock closed on midnight, Rahman, also known as the
"Mozart from Madras", got the crowd into the party spirit with his all-time
hit Humma Humma as well as his Oscar-nominated single Khalbali.
"Thank you Nokia for making this happen. I have wanted to come to India
all my life," said Nelly Furtado after the show. "The crowd was amazing and
it was so much fun to perform on the same bill as so many talented Indian
artists."
Berlin's Brandenburg Gate was the largest Nokia New Year's Eve
celebration with an estimated 1.2 million party-goers in attendance. In front
of this massive audience, headline act Scissor Sisters played their hit
singles I Don't Feel Like Dancin' and Comfortably Numb in a ninety-minute set
that wowed the audience before a spectacular 10-minute pyrotechnics display
erupted at midnight. Sugababes then took to the stage to carry on the party
well in to the night.
"This will be the biggest audience we've ever played to so we were really
excited! We love coming to Berlin simply because nobody parties harder and
longer than the Berliners," said Ana Matronic from Scissor Sisters before
they took the stage. "After the show we plan on having an excessively fun and
ridiculous evening which we hope will set the tone for the rest of 2007!
Happy New Year everyone!"
In Rio, Brazilians showed that a bit of rain would not stand in the way
of an amazing night. More than one million people celebrated Nokia New Year's
Eve in a nine hour concert on Ipanema beach. The crowd was treated to
unforgettable performances by the Black Eyed Peas, John Legend and Brazilian
music legend Sergio Mendes as well as local artists Funk'n Lata and DJ
Marlboro, amongst others.
The Black Eyed Peas played all of their hits including Where Is The Love?
and Pump It as well as an unforgettable collaboration with Sergio Mendes for
the hit song Mas que Nada. Sergio Mendes was making his first Brazilian live
performance for 28 years and treated the crowd to a host of hits from his
country's musical history. Speaking after the show, Mendes said "This was a
night of magic. Sharing my music with the Brazilian audience was emotional
and unforgettable. This was without a doubt one of the happiest days in my
life".
The night rounded off in New York with performances from Rihanna,
Ludacris and KT Tunstall appearing in "Dick Clark's New Year's Rockin' Eve
2007".
Each event offered more than just the very best in live music. Nokia also
offered music lovers several innovative ways to use their mobile phones,
including the opportunity to send in messages (and a few marriage proposals!)
that were displayed on screens around each stage throughout the night.
Party-goers could also send messages to the other Nokia New Year's Eve cities
as well as use the bluetooth "beam-zones" on site to receive a host of free
content including wallpapers, links, gig guides, ringtones and artist
content.
Estimated Total Television and Internet Audience of 150 Million
Those unable to watch their favorite artists in person were able to view
performances from the five Nokia New Year's Eve events via a global
television broadcast, as well as online at www.nokianewyearseve.com. An
additional global television program of musical highlights will be broadcast
on January 1. To orchestrate this enormous global celebration, Nokia enlisted
the services of Harvey Goldsmith CBE, the producer of Live Aid and Live8. The
estimated total television and Internet audience is expected to be more than
150 million.
"With more than 2 million music lovers celebrating with us in person, and
more than 150 million television and Internet viewers, Nokia New Year's Eve
was certainly the biggest New Year's party of 2006," said Jo Harlow, Senior
Vice President of Marketing for Nokia. "Nokia New Year's Eve clearly lived up
to our mission of "Connecting People" and delivered on our promise of
leveraging the power of television, the internet, live events and the world's
most exciting music artists to get people talking, sharing and celebrating on
one incredible night. Our thanks to the artists who performed -- and the
millions of people who celebrated with us in person and around the world."
Press photos, artist info and other press information from each Nokia New
Year's Eve celebration is available at: www.nokia.com/press/nye. For access
to broadcast footage containing highlights from all locations, an APTN global
satellite feed is available at 12.15GMT on January 1. Hard copy tapes can be
ordered directly from Tom Batchelar at Medialink, +44-7852946375.
About Nokia
Nokia (NYSE: NOK) is a world leader in mobile communications, driving the
growth and sustainability of the broader mobility industry. Nokia connects
people to each other and the information that matters to them with
easy-to-use and innovative products like mobile phones, devices and solutions
for imaging, games, media and businesses. Nokia provides equipment, solutions
and services for network operators and corporations.
www.nokia.com
Source: Nokia
Media Enquiries: Nokia, Communications, Tel. +358-7180-34900, E-mail: press.office@nokia.com, Matthew Wheeler, The Outside Organisation, Tel. +44-20-7462-2918
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