Imperia Entertainment Announces Infusion of $10 Million in New Capital

Imperia Entertainment Announces Infusion of $10 Million in New Capital

BEVERLY HILLS, Calif., Jan. 24 /PRNewswire-FirstCall/ -- Imperia Entertainment, Inc. (Pink Sheets: IPEI) announced today that the company has signed an agreement with Nexxus One Capital Trust of Switzerland, A.G. who will provide $10 million in new capital for Imperia by March 9, 2007. Under the terms of the agreement, in exchange for restricted common stock, Nexxus One will capitalize Imperia by delivering $10 million in the form of an investment grade five year secured bond. Imperia and Nexxus have agreed to use their best efforts to complete the transaction in a timely manner.

"At Nexxus, we look to invest in companies with strong growth potential and market presence. We believe in Imperia's capacity to grow in the motion picture industry, and we anticipate that this transaction will augment that ability in the coming year," said A. Hartmann, Director of Capital Markets & Treasury Solutions of Nexxus One Holding, Ltd.

"We are pleased to have been able to work with Nexxus to negotiate an infusion of new capital to Imperia, and this capital will be sufficient to fund all of the company's and its subsidiary Muller Media, Inc's (Pink Sheets: MUME) film projects slated for production in 2007," said Kenneth Eade, company Chairman.

About Nexxus One Capital Trust:

Nexxus One Capital Trust of Switzerland, A.G. is a global financial services firm specializing in the capitalization of public companies worldwide through direct equity investments using innovative structures normally available only to large multi-nationals. Nexxus aggressively seeks new investment opportunities and invites interested public companies to visit its website, www.nexxusone.com, or contact, A. Hartmann, Director of Capital Markets & Treasury Solutions of Nexxus One Holding, Ltd., through their North American offices at 1-702-562-4020.

About Imperia Entertainment:

Imperia Entertainment, Inc. (www.imperiaentertainment.com) is a company that has emerged as a player in the area of independent film production and distribution, once monopolized by the major film studios. In conjunction with its distribution subsidiary, Imperia International Distribution, the company engages in investing in and producing and distributing full-length feature films. Along with its equity interest in "All That I Need" (www.allthatineed.net), released in theaters last year, and now being marketed for DVD distribution, Imperia's film properties include its feature film, "Say It In Russian" (www.sayitinrussianmovie.com), starring Faye Dunaway and Agata Gotova, "Brothers," by Tarquin Gotch ("Home Alone"), "Whiskers," a family film, and "An Ordinary Hero," a festival film, in pre production by Imperia's subsidiary, Muller Media, Inc. (Pink Sheets: MUME), and the award-winning "Autograph" television series (www.autograph.tv), which airs on the OlympuSAT system.

About Muller Media:

Muller Media is a film production company dedicated to the production of high-quality family feature films, with ratings of PG or G. According to a study made by the Dove Foundation of films made in the years 1989 through 2003, family films are 11 times more profitable than their R-rated counterparts. With "An Ordinary Hero," which is expected to have a PG rating, the company will now be competitive in the 50% of the movie-going market comprising 12-29-year-olds who frequent "PG" rated films. The company's first film property, "Whiskers," is expected to receive a "G" rating, which is a growing segment of the market, expected to grow even larger.

This press release contains statements, which may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of Imperia Entertainment, Inc. and members of its management as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. Important factors currently known to management that could cause actual results to differ materially from those in forward-statements include fluctuation of operating results, the ability to compete successfully and the ability to complete before-mentioned transactions. The company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.

Imperia Entertainment Inc.

James Hergott 310-275-0089 or
Vivian Fullerlove 972-562-0616 (Public Relations)

Source: Imperia Entertainment, Inc.

CONTACT: James Hergott, +1-310-275-0089, or Vivian Fullerlove,
+1-972-562-0616, both of Imperia Entertainment, Inc.

Web site: http://www.imperiaentertainment.com/

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