eye q(TM): Featured on ITV's Tonight with Trevor McDonald

eye q(TM): Featured on ITV's Tonight with Trevor McDonald

LONDON, January 6/PRNewswire/ --

- The omega-3 supplement chosen by the Food for the Brain Schools Campaign

On Friday 5th January 2007 an exclusive interview with nutritionist and
psychologist Patrick Holford was broadcast on ITV's Tonight with Trevor
McDonald[1] to announce details of his latest initiative, the Food for the
Brain Schools Campaign[2].

As Chief Executive of the Food for the Brain Schools Campaign, Patrick
Holford's message is clear, namely dramatically improve the diet of all
participating school children in an effort to improve academic results.

Supported by the National Association of Head Teachers and most of the
leading charities in mental health, the Food for the Brain Foundation is
supported and advised by some of the leading researchers in psychology, brain
chemistry, nutrition, education and psychiatry.

Previous research has shown that supplementation with eye q(TM), the
omega-3 fish oil and omega-6 evening primrose oil supplement used in the
groundbreaking Durham Schools trial[3], has played a significant role in
helping to improve children's learning and behaviour.

The Food for the Brain Schools Campaign is a unique experiment designed
to investigate the combined effects of supplementation with eye q(TM), a
multivitamin, an additive free diet low in sugar, alongside a structured
exercise routine of speed, agility and quickness (SAQ).

The scientific evidence behind the eye q(TM) formulation has been widely
publicised. The school trials in Durham[4], Middlesbrough[5], Sure Start
Peterlee[6] and Greenfield Community Arts College in Newton Aycliffe[7] mean
hundreds of children have taken eye q(TM) under the supervision of education
authorities. This makes eye q(TM) the most independently tested omega-3 and
omega-6 formulation on the market for learning and behavioural conditions.

The preliminary results from Chineham Park Primary School in Basingstoke
featured on ITV's Tonight with Trevor McDonald are extremely encouraging.

Between September to December 2006, Connors parent rating scores on signs
of Attention Deficit Hyperactivity Disorder (ADHD) showed an 18% improvement
whilst teachers recorded a 9% improvement[8]. Parents noticed a reduction in
aggression, temper tantrums, impulsivity, and hyperactivity within the home,
whilst teachers reported improved concentration levels in the classroom[9]. On
self tests children showed less difficulty with learning, increased attention
levels and less hyperactivity and impulsivity.

All the pupils at Chineham Park Primary School are taking part in this
unique project, where the Head teacher is hoping to improve SATS results. A
focus group of nine pupils were chosen to complete the Test of Variables of
Attention -Visual (TOVA)[10]. Tested at baseline, then three months later, the
childrens' attention and impulse control levels were recorded. Based on
pre-test scores, seven of the children tested had a score that would have
suggested signs of ADHD while three had scores that were within the normal
range. Post test scores indicated that out of the nine tested, only four
remained within the ADHD classification and five had scores within the normal
range.

These results reveal an improvement in impulsivity and concentration
which suggests that the children were able to better manage their own
behaviour. Considerable improvements in reading and writing skills were also
observed.

"I suspect the improvements in learning, attention and behaviour that we
have seen in the first three months at Chineham Park Primary School are
largely due to the children taking the essential fatty acid supplement, eye q
(TM) along with a multivitamin supplement since the changes in diet achieved
in the first three months have been modest." says Nutritionist Patrick
Holford from the Food for the Brain Foundation.

"Fish oils can be contaminated with pollutants such as PCBs and mercury.
It is best to choose a brand that guarantees its purity and quality. Quality
is important when choosing an essential fatty acid supplement and that's
why the Food for the Brain Schools Campaign has chosen Equazen's eye q(TM)
products," continues Patrick Holford.

The eye q(TM) formulation is unique and uses hi-EPA marine fish oil and
virgin evening primrose oil. It is available in Boots, Superdrug, Sainsburys,
Holland and Barrett and independent health food stores and pharmacies, priced
from GBP7.99. Contact +44-(0)870-241-5621 or www.equazen.com.

Notes to editors:

Teachers and case studies who are taking part in the Chineham Park School
will be available for interview.

Patrick Holford, Nutritionist and Psychologist.

Chief Executive of The Food for the Brain Schools Campaign

www.foodforthebrain.org

The T.O.V.A. is a computerized Continuous Performance Test (CPT),
individually administered which was devised to assess normal and clinical
population's attention and impulse control. The test measures inattention
(omissions); impulse control (commissions) and response times. Time
variability is also measured. The test has accepted reliability and validity
and is frequently used in research. The test also provides an ADHD score.
Although not used for the diagnosis of ADHD it does give an indication of
whether an individual's score lies within or outside normal limits.

The fish oil in eye q(TM) is pressed from the flesh of sardines and
pilchards harvested for their high levels of EPA. Special care is taken to
leave the oil in its most natural bio-available form, so the fatty acids are
easily absorbed. The oil is of a pharmaceutical grade, made from fish
harvested from southern oceans known to have very low pollution levels. Each
batch is independently tested and always found to be in full compliance with
the stringent European Community and World Health Organisation guidelines for
levels of PCB's and dioxins.

ITV's Tonight with Trevor McDonald was produced independently by ITV, and
no press statement should be construed as an endorsement by ITV of eye q (TM)
or Equazen.

Press enquiries:
Fatima Ouanssaidi
+44-(0)207-243-7103 / +44-(0)7980-212-872
fatima@equazen.com

www.equazen.com

References:

[1] www.itv.com/news/tonight.html

[2] www.foodforthebrain.org

[3] The Oxford-Durham Study: a Randomized, Controlled Trial of Dietary
Supplementation with Fatty Acids in Children with Developmental Coordination
Disorder. Pediatrics, 2005; 115;1360-1366

[4] The Oxford-Durham Study: a Randomized, Controlled Trial of Dietary
Supplementation with Fatty Acids in Children with Developmental Coordination
Disorder. Pediatrics, 2005; 115;1360-1366

[5] www.durhamtrial.org

[6] Portwood, M. (2006). The role of dietary fatty acids in children's
behaviour and learning. Nutrition and Health, 18, 233-247.

[7] Portwood, M. (2006). The role of dietary fatty acids in children's
behaviour and learning. Nutrition and Health, 18, 233-247.

[8] www.itv.com/news/tonight

[9] www.itv.com/news/tonight

[10] The Test of Variables of Attention- Visual (TOVA) Greenberg & Waldman,
1993 - please see notes to editor.

Source: Equazen UK Ltd

Press enquiries: Fatima Ouanssaidi, +44-(0)207-243-7103 / +44-(0)7980-212-872, fatima@equazen.com; www.equazen.com

-------
Profile: intent