BusinessWeek to Partner With The Weather Channel

BusinessWeek to Partner With The Weather Channel

Leading Publisher to Provide Insights to Viewers of The Weather Channel About How Weather Affects Business

NEW YORK, Jan. 16 /PRNewswire/ -- The Weather Channel and BusinessWeek are partnering for a new program segment that will provide viewers with the latest news about weather's impact on the business world. Starting Jan. 23, BusinessWeek will provide news segments to air several times each week entitled The BusinessWeek Business Barometer during the network's popular early morning program "First Outlook." The segments will be taped at the NASDAQ MarketSite in New York and will be hosted by BusinessWeek Weekend's co- anchor Jill Bennett.

"We think we have come up with a winning combination -- the leading provider of business news and the leading provider of weather information joining forces to keep viewers in the know about weather-related business matters," said Terry Connelly, senior vice president of programming and production at The Weather Channel. "From how a cold winter will affect energy prices to the economic impact of unseasonably warm weather in Europe, the news slant on The BusinessWeek Business Barometer will target the business audience of our morning program."

"Weather affects not just business travel, but operations, efficiency, and productivity," said William P. Kupper Jr., president, BusinessWeek Group. "We are very pleased to be partnering with The Weather Channel to provide viewers with our unique insights on how weather may affect their business."

The BusinessWeek Business Barometer will be added to weather.com's video content list as a featured video. In addition, weather.com will link to businessweek.com as a source for business news.

BusinessWeek is a leading global business media organization, providing unparalleled insight and analysis to a worldwide audience of business leaders. Founded in 1929 and published by The McGraw-Hill Companies, BusinessWeek magazine is the market leader, with more than 4.7 million readers each week in 140 countries. Local language editions include Chinese, Russian, and Bahasa Indonesian. Launched in 1994, BusinessWeek.com is the preeminent provider of daily, essential business news, information, and services to business decision-makers. Reaching 85% of the nation's households, BusinessWeek Weekend delivers important business, consumer and financial news to television viewers every week. BusinessWeek Weekend is distributed by Litton Entertainment, a global syndicator of news and entertainment programming to the domestic and international marketplace.

The Weather Channel(R), a 24-hour weather network, is seen in almost 90 million U.S. households. Its Web site, weather.com, reaches more than 30 million unique users per month and is consistently ranked #10 among all Web sites by Nielsen//NetRatings. The Weather Channel also operates Weatherscan(R), The Weather Channel Radio Network, The Weather Channel Newspaper Services, an education Web site at weatherclasssroom.com, and is the leading weather information provider for emerging technologies. This includes PC applications, broadband and interactive television applications, with wireless weather products accessible through high-speed Internet services, mobile phones, pagers, and other personal digital assistants. The Weather Channel is owned by Landmark Communications, Inc., a Norfolk, VA-based, privately held media company.

Source: BusinessWeek

CONTACT: Kimberley Quinn
BusinessWeek
(212) 512-2882
Connie Malko
The Weather Channel
(770) 226-2180

Web site: http://www.businessweek.com/

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